In a significant move reflecting the depth of trade cooperation between Saudi Arabia and India, LuLu Hypermarket introduced a wide range of Indian-made products across its stores as part of the Diwali festival.
Indian Commerce and Industry Minister Piyush Goyal inaugurated the Diwali Utsav at LuLu Hypermarket, which also saw the debut of several India-made products across their stores. The minister expressed appreciation for LuLu’s efforts in promoting Indian products in the Kingdom. He also praised the Indian community in Saudi Arabia for their hard work, resilience, and commitment to both their home and host countries, as he said they play an integral role in building bridges between cultures and economies.
More than 50 new products have been introduced, including premium A2 ghee, millet-based breakfast cereals, and organic beauty items. Ladakh apples, supported by international trade initiatives, alongside Indian Cavendish bananas, and dragon fruit, have also been launched.
Describing LuLu Chairman Yusuff Ali M.A. as the “Roving Ambassador of India,” Goyal said: “As the leading retail organization in the Middle East, LuLu’s commitment to showcasing high quality Indian products exemplifies the diverse acceptance of Indian products across the nations. This initiative not only supports local industries but also strengthens the economic ties between India and Saudi Arabia.”
“This initiative aims to promote the products of India, including the taste and culture of our country, among the national population and the large expatriate community residing in the region. We are on track to open our 100th store in the Kingdom of Saudi Arabia within two years, which will ensure direct job opportunities for 10,000 Saudi nationals,” said Chairman Ali.
The launch event also included vibrant cultural performances, with local students presenting traditional dances to celebrate cultural diversity, complemented by a Saudi drumming troupe performing traditional music, creating a festive atmosphere.
This initiative is part of Lulu’s broader strategy to expand its offerings, having added more than 10,000 products to the store.
LuLu recently announced an Initial Public Offering for 25 percent of its share capital on the Abu Dhabi Securities Exchange, offering an opportunity for public investment in the GCC’s largest and fastest-growing full-line retailer. The subscriptions are open till Nov. 5. The final offer price will be announced on Nov. 6, with the listing anticipated on Nov. 14.
