Industry meets creativity at Athar festival in Riyadh

Industry meets creativity at Athar festival in Riyadh
The second Athar Saudi Festival of Creativity will take place in Riyadh from Nov. 5 to 6. (X/@Atharfestivalsa/File)
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Updated 04 November 2024
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Industry meets creativity at Athar festival in Riyadh

Industry meets creativity at Athar festival in Riyadh
  • With workshops, discussions, and awards, the festival aims to drive growth in Saudi Arabia’s creative sectors

The second Athar Saudi Festival of Creativity will take place in Riyadh from Nov. 5 to 6.

Hosted by UAE-based Motivate Media Group and communications consultancy TRACCS, the festival will gather over 1,500 professionals and leaders from the creative marketing industry, featuring 100 regional and international speakers.

Ian Fairservice, managing partner and group editor in chief of Motivate Media Group, will chair the event, alongside Vice Chairman Mohammed Al-Ayed, CEO of TRACCS.

Pre-festival activities began on Nov. 3 with the Young Talent Academies, including the Student Creative Academy (in partnership with the Middle East Communications Network), the Student Marketers Academy, the NextGen Creative Academy, and the NextGen Marketers Academy.

These academies, featuring keynote sessions from industry experts, workshops, and a 24-hour hackathon, are open to full-time university students aged 18 to 25 and professionals under 30 in creative communications, marketing, or advertising.

The festival will continue on Tuesday and Wednesday with panel discussions, presentations, and fireside chats focused on redefining and growing the creative landscape in Saudi Arabia, the Middle East, and beyond, covering various sectors such as sports, entertainment, and tourism.

The event will conclude with the Athar Awards ceremony on the evening of Nov. 6.

Notable speakers include Sir Martin Sorrell, founder and executive chairman of S4 Capital PLC; Matt McKie, director of marketing for Manchester United; Waseem Kashan, executive director of marketing at ROSHN Group; Yahya Hamidaddin, vice president of corporate communications at ACWA Power; and Houda Tohme, CEO of Havas Media Middle East.

Sessions and keynotes will explore themes such as purpose-driven marketing, brand growth strategies, artificial intelligence, technology, cross-sector innovation, and unlocking creative potential.


Qatari emir invites Saudi leaders to attend global social development summit

Qatari emir invites Saudi leaders to attend global social development summit
Updated 05 May 2025
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Qatari emir invites Saudi leaders to attend global social development summit

Qatari emir invites Saudi leaders to attend global social development summit
  • The 2nd World Summit for Social Development will take place in Doha from Nov. 4 to 6

RIYADH: Saudi Arabia’s King Salman and Crown Prince Mohammed bin Salman have each received an invitation to attend the Second World Summit for Social Development, which will take place in Doha from Nov. 4 to 6.

The letters, sent by Qatar’s Emir Sheikh Tamim bin Hamad Al-Thani, were presented by the nation’s ambassador to the Kingdom, Bandar Al-Attiyah, to the Saudi minister of foreign affairs, Prince Faisal bin Farhan, in Riyadh on Monday.

Other officials present at their meeting included Abdulrahman Al-Rassi, the undersecretary for multilateral international affairs at the Saudi Ministry of Foreign Affairs.


Saudi Arabia topped MENA region in e-government services for third successive year in 2024

Saudi Arabia topped MENA region in e-government services for third successive year in 2024
Updated 05 May 2025
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Saudi Arabia topped MENA region in e-government services for third successive year in 2024

Saudi Arabia topped MENA region in e-government services for third successive year in 2024
  • Kingdom outperformed 16 other countries, achieving maturity rate of 96% in delivering services
  • Governor of Digital Government Authority praises achievement

RIYADH: Saudi Arabia ranked first for the third successive year among countries in the Middle East and North Africa region in the 2024 Government Electronic and Mobile Services Maturity Index.

The index, published by the UN Economic and Social Commission for Western Asia, measures the maturity of government services provided through electronic applications and portals.

Saudi Arabia ranked first in the 2024 index, outperforming 16 other countries and achieving a maturity rate of 96 percent in delivering digital government services, the Saudi Press Agency reported.

Ahmed Alsuwaiyan, the governor of the Digital Government Authority, praised the achievement on Monday, saying it was the result of collaboration among government agencies, the use of technologies and artificial intelligence, and the introduction of digital products to deliver government services.

The Kingdom ranked fourth in the index in 2020 and second in 2021 before taking the top spot in 2022 and 2023. Alsuwaiyan noted that the progress was due to significant improvements in digital services across essential sectors, including health, education, and smart cities.

Saudi Arabia has made significant strides in the healthcare sector by offering citizens and residents digital prescriptions, appointment bookings, and telehealth services, while remote learning platforms and electronic university admissions have been established in the education sector.


Saudi minister receives copy of Omani ambassador’s credentials

Saudi Deputy Foreign Minister Waleed Al-Khuraiji receives a copy of the credentials of the newly appointed Omani ambassador.
Saudi Deputy Foreign Minister Waleed Al-Khuraiji receives a copy of the credentials of the newly appointed Omani ambassador.
Updated 05 May 2025
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Saudi minister receives copy of Omani ambassador’s credentials

Saudi Deputy Foreign Minister Waleed Al-Khuraiji receives a copy of the credentials of the newly appointed Omani ambassador.

RIYADH: Saudi Deputy Foreign Minister Waleed Al-Khuraiji has received a copy of the credentials of the newly appointed Omani ambassador to the Kingdom Sayyid Najib bin Hilal Al-Busaidi.

Al-Khuraiji welcomed the ambassador and wished him success in his new duties, Saudi Press Agency reported on Monday. 


Fintech founder describes journey in shaping Saudi finance

Fintech founder describes journey in shaping Saudi finance
Updated 05 May 2025
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Fintech founder describes journey in shaping Saudi finance

Fintech founder describes journey in shaping Saudi finance
  • Adel Alateeq: Entrepreneurship is part of me. I’ve always wanted to do something on my own, to have the freedom to do creative things out of the boundaries of large organizations
  • Adel Alateeq: I think today, the transformation that Saudi is going through is probably a once-in-a-lifetime opportunity

Adel Alateeq, co-founder and CEO of Awaed, reflected on a career that has witnessed the evolution of Saudi Arabia’s investment landscape.

In a discussion with The Majlis podcast produced in partnership with Arab News, Alateeq described his career path from traditional finance to fintech startup cofounder.

Alateeq’s early roles involved managing public equity funds, an area significantly affected by Saudi Arabia’s market crash in February 2006.

“The market was booming, a lot of Saudis were participating in the Saudi markets,” he said.

“But, then, all of a sudden, came February 2006, a crash happens, and a lot of people lost trust, lost money, a lot of money in the market, and then they started looking for other things, and they started deserting the local markets.”

The financial turmoil, coupled with the 2008 global financial crisis, highlighted the vulnerability of relying solely on public equities and spurred a search for alternative investments.

This led Alateeq to work on the first real estate investment trust in Saudi Arabia with Riyad Capital, a project initiated around 2008 and eventually launched in 2016.

Simultaneously, he championed the development of a venture capital fund with Riyad Capital.

Discussions began in 2012, but it took four years to convince investors, primarily due to skepticism about the potential for startups in Saudi Arabia at the time.

“We started talking about the fund back in 2012. We only launched in 2016,” Alateeq said.

“It took us four years to convince investors, and to fundraise for our first VC fund, because a lot of investors did not believe that there would be startups coming out of Saudi.”

Not long afterwards, Alateeq was tapped by the Public Investment Fund to join Jada Fund of Funds, founded in 2018.

He said the mandate was to “catalyze the private equity and venture capital industry” in Saudi Arabia.

Despite the challenges of building a team remotely during the global pandemic, Jada achieved its five-year key performance indicators within just three years.

Speaking about his move to establish the Awaed digital wealth management platform, Alateeq said: “Entrepreneurship is part of me. I’ve always wanted to do something on my own, to have the freedom to do creative things out of the boundaries of large organizations.”

Alateeq believes that Saudi retail clients are “underserved” by existing players who struggle to reach them effectively.

He challenges the notion that Saudis lack financial literacy, arguing that the key issue is one of “access, not knowledge.”

In line with the unique aspects of the Saudi market, Awaed allows users to screen out non-Sharia compliant investment options.

Reflecting on the Saudi banking and investment sector, Alateeq said that its profitability can lead to complacency and a lack of innovation among many established players.

“The market is hungry,” he said. “There’s so much to do. But because of that, creativity is not at its best.”

Alateeq is optimistic about the country’s reforms under Vision 2030. “I think today, the transformation that Saudi is going through is probably a once-in-a-lifetime opportunity,” he said.


Riyadh International Industry Week 2025 to feature 524 exhibitors from 20 countries

Riyadh International Industry Week 2025 to feature 524 exhibitors from 20 countries
Updated 05 May 2025
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Riyadh International Industry Week 2025 to feature 524 exhibitors from 20 countries

Riyadh International Industry Week 2025 to feature 524 exhibitors from 20 countries
  • Event will cover an area of 20,550 sq. meters and be the largest industrial gathering in the region
  • Activities will include live demonstrations of the latest industrial technologies

RIYADH: The Saudi capital will host “Riyadh International Industry Week 2025” under the patronage of the Ministry of Industry and Mineral Resources at the Riyadh International Convention and Exhibition Center from May 12 to 15. 

It will feature more than 524 exhibitors from around the world, with an expected attendance of over 25,000 visitors, including specialists and those interested in the industrial sector, according to a press release issued by the organizer.

The event will cover an area of 20,550 sq. meters and be the largest industrial gathering in the region, bringing together more than 48,000 products and advanced technologies under one roof. 

It will include national pavilions representing major industrial countries, while the activities will feature speakers and experts, with more than 60 speakers presenting strategic insights in more than 20 sessions and specialized workshops.

The exhibition agenda includes several strategic themes that will highlight the latest global trends in the industrial sector and provide a platform for dialogue with experts, investors, and decision-makers. 

Activities will include live demonstrations of the latest industrial technologies, along with highlighting government initiatives aimed at supporting and empowering the sector, while highlighting key enablers of the industrial environment in the Kingdom.

The events will be spread over four specialized industrial exhibitions. The “Saudi Plastics and Petrochemicals Exhibition,” in its 20th edition, will celebrate its history of supporting these industries and offer a comprehensive platform to show the latest innovations and sustainable solutions. 

The event will also host the “Saudi Print and Pack Exhibition,” featuring the latest advances in printing technology and smart packaging solutions.

It will feature the “Saudi Smart Logistics Exhibition,” highlighting the latest solutions in material handling, storage, and supply chains.

The journey of innovation will continue through the “Saudi Smart Manufacturing Exhibition” dedicated to automation and digital transformation solutions for industrial facilities in the Kingdom.

The Industry Week is a major platform for empowering the national industrial sector and exploring future opportunities in supply chains and advanced technologies. 

It represents an extension of the Kingdom’s longstanding efforts to support national priorities in the industrial sector. It will foster international partnerships, facilitate knowledge transfer, and present innovative solutions that enhance industrial competitiveness regionally and globally, in line with the objectives of Saudi Vision 2030.