RIYADH: Brazilian model Bruna Biancardi and Saudi influencer Yara Al-Namlah brought the fourth edition of lifestyle conference Hia Hub to a close late on Sunday night in Riyadh.
Biancardi, who is the partner of footballer icon Neymar, made a guest appearance at the event in JAX district and posed for photos with attendees in a fitted dark blue dress.
Bruna Biancardi, who is the partner of footballer icon Neymar, made a guest appearance at the event in JAX district and posed for photos with
attendees in a fitted dark blue dress. (AN Photo/Huda Bashatah)
Diving into the world of wellness, Al-Namlah, an influencer and the founder of Saudi skincare brand Treat, engaged in a discussion titled “Generational Beauty: Inheriting Skincare Wisdom.”
The entrepreneur took to the stage with her mother, Amani Al-Ayed, and during the talk the mother-daughter duo engaged in a heartfelt discussion about the importance of self-love and self-care.
"You must love yourself in all the ways. Perfection is being with your own flaws. If you get a pimple, don't feel that it is the worst thing in the world, It is completely okay. Just take care of how you treat your skin by removing your makeup, sleeping with clean well-prepped skin, and waking up using your routine,” Al-Namlah said.
Yara Al-Namlah, an influencer and the founder of Saudi skincare brand Treat, engaged in a discussion titled “Generational Beauty: Inheriting Skincare Wisdom.” (AN Photo/Huda Bashatah)
Al-Ayed highlighted the benefits of a simple skincare routine, saying: “I used to apply many products, that consisted of a lot of steps. What I learned from Yara, especially after Treat, is that she reduced the routine to three products.”
The birth of Treat in June 2023 came years after Al-Namlah’s rise to stardom — she was a makeup artist before becoming an influencer and business owner.
Al-Namlah’s skincare line includes a brightening rice powder cleanser, a product whose development was inspired by her and her mother’s ritual of using rice powder to create a mask.
“The cleanser has natural rice powder, which exfoliates and cleans the skin, and it’s one of the products that was inspired by our routine,” she explained on stage.
The session came after five days of beauty and skincare-related panels, workshops and masterclasses at Hia Hub, with industry leaders discussing the evolving skincare market in the Middle East.
Panellists and speakers at the event included the likes of Patrick Chalhoub, group president of the Chalhoub Group; Franck Marilly, chairman of Shiseido EMEA; Hasmik Panossian, regional general manager of Sephora Middle East; Laurent Duffier, managing director of L’Oreal Middle East; and Henk van der Mark, vice president of retail, commercial and business development at Estee Lauder Companies EMEA.
