JEDDAH: The Italian Consulate General in Jeddah hosted on Wednesday night a unique event celebrating the richness and uniqueness of Italian products and flavors on the occasion of the ninth edition of the Week of Italian Cuisine in the World.
The event is being celebrated all over the globe from Nov. 16-22 by the Italian Ministry of Foreign Affairs and the Italian Ministry of Agriculture as part of their drive to promote the beauty and quality of Italian gastronomy.
Leonardo Costa, the Italian consul general in Jeddah, said: “We are glad to hold this Italian food street festival in the framework of the 9th Week of Italian Cuisine in the World celebrating Italian food culture. The theme for this year’s events is ‘Mediterranean Diet: Traditional Cuisine and Healthy Food,’ which is not a list of healthy food but a lifestyle.”
He added: “All the communities of the Mediterranean Sea share the same idea of hospitality and friendship. All concepts that fully applied to the great generosity and hospitality to the Saudi people and their way of conceiving food.”
Held at Al-Basateen Compound, the Italian Consulate General in Jeddah set up an elaborate street food scene around the pool area, ranging from big local Italian brands from shops, supermarkets, restaurants, cafes, and hotels in Jeddah with the attendance of guests drawn from the diplomatic corps, journalists, Italian expatriates, Saudi guests, the business community, and other selected food enthusiasts.
The festival contained multiple food stalls displayed by the sponsors and participants such as Danub, Lallo restaurant, Assila hotel, Margherita KSA, Montana water by Sharbatly, Ferrero, Loacker, and other brands, where everyone showcased different distinctive Italian delicacies.
Music was also played for the guests by DJ Ahmed Can.
Saudi businessman Mohammed Al-Zahrani — who became fascinated by Italian coffee during his visits to Catanzaro, the capital of the Calabria region in Italy, is the founder of Dell’Oro Store. He told Arab News how he turned his passion into a business.
“I am glad to be part of the ninth Week of Italian Cuisine in the World for the first time, and I am here to promote our coffee,” he added.
