https://arab.news/gy977
- Event featuring various designers will showcase Pakistani fashion collections in the Middle Eastern market
- Pakistani fashion blends traditional and modern styles, reflecting the country’s rich cultural heritage
ISLAMABAD: The Pakistan Fashion Couture exhibition will be held on Nov. 16 in Riyadh to showcase Pakistani fashion in the Saudi market, featuring a variety of designers and their collections, a media handout said on Wednesday.
The fashion practiced in the South Asian country is an eclectic blend of traditional and modern styles, reflecting Pakistan’s cultural heritage. From the intricate embroidery and ornate patterns of traditional clothing to the bold and edgy designs of contemporary fashion, Pakistani fashion is a reflection of the country’s diversity and creativity.
Fashion designers from Saudi Arabia and other countries will also participate in the event, fostering “cultural harmony” between the two sides, in addition to promoting Pakistani fashion globally.
“For the first time, a fashion exhibition will take place on November 16 in Riyadh,” the media handout by Pakistan Fashion Couture said, quoting its top official, Adnan Bashir Khan. “This event will showcase Pakistani apparel, jewelry, and other fashion items, with participation from renowned Pakistani designers.”
Addressing a news conference in Riyadh, Khan highlighted how Pakistani fashion was “admired” by Saudi, Indian and Bangladeshi communities, among other nationalities, saying the aim was to “further establish Pakistani fashion’s presence” in the Saudi market.
He said a “special designer zone” was being set up at the exhibition for “established and emerging” designers to showcase their skills.
“This event marks an important step in strengthening fashion ties between the two countries,” Khan added. “We want to introduce Saudi audiences to the vibrant colors of Pakistani fashion and promote our designers’ creations on a global platform.”
The Pakistan Fashion Couture founder hopes the exhibition, featuring “traditional attire, contemporary fashion, and exclusive bridal designs,” will be a milestone for the Pakistani fashion industry in Saudi Arabia.
“Our goal is to increase the popularity of Pakistani fashion here and create new opportunities for our industry in Saudi Arabia,” Khan said.