DUBAI: Hia Hub, Saudi Arabia’s fashion, beauty and lifestyle conference, returns for its fourth edition in Riyad’s JAX District.
Taking place from Oct. 30 to Nov. 3, the event will feature discussions, masterclasses, workshops, interactive exhibitions and live performances.
Tunisian actress Dorra Zarrouk will host a meet-and-greet on Oct. 31, while on Nov. 2 Egyptian actress Yasmine Sabri will talk about her career, challenges within the entertainment industry, and her personal development.
Iraqi YouTuber and content creator Noor Naeem, known as Noor Stars, will present a talk titled “Redefining Digital Success” on Oct. 31, where she will discuss achieving success in the digital world. The session will cover her methods for engaging with followers, balancing creativity with practical business strategies, and her experiences collaborating with major global brands.
Egyptian dancer and actress Fifi Abdou will join a discussion on Nov. 3 titled “Fifi Abdou on Redesigning Arab Entertainment,” where attendees can learn about her career path, contributions to the arts, and her role in Arab entertainment.
Also on Nov. 3, Saudi influencer Yara Al-Namlah, founder of Saudi skincare brand Treat, will host a session with her mother to discuss the personal experiences and family rituals that have shaped their skincare routines.
Masterclasses will include Lebanese celebrity makeup artist Bassam Fattouh, who will share tips and tricks; Maria Tash, who will offer insights on the art of piercing and fine jewelry design; Oscar de la Renta creative directors Laura Kim and Fernando Garcia, who will discuss couture craftsmanship; and a skincare masterclass with Inge Theron, founder of FaceGym.
International brands such as Benefit, YSL Beauty, Dior, Clinique, The Ordinary, Hublot, Shiseido, Guerlain and more will offer opportunities to connect with professionals and engage in hands-on learning through a series of workshops.
