https://arab.news/pbgyw
Cenomi Centers, the largest owner, operator and developer of contemporary lifestyle centers in Saudi Arabia, has announced a collaboration with Al-Nassr, one of the most prestigious football clubs in the Middle East. The collaboration has resulted in the opening of a new flagship club store at U Walk Riyadh, perfectly placed for fans attending home games.
To celebrate the opening of the new store, a special event was held with fans and Welsey Gassova and Mohamed Simakan, two star players from the club. The Al-Nassr flagship store caters to the growing number of football fans in the Kingdom, with merchandise sold from one of the top teams in the Saudi Pro League. It also boasts a new café, offering the trending Noug products, adding an extra experiential element for visiting fans.
Opened in 2019, U Walk Riyadh is one of Cenomi’s flagship shopping centers and Al-Nassr is just the latest brand to become part of this world-leading destination. Located just 2 kilometers away from Al-Awwal Park, the center already boasts premier lifestyle options, including Saudi Arabia’s most popular shopping, dining, and entertainment brands, spread over almost 30 acres, including a 900-meter walkway.
Cenomi Centers CEO Alison Rehill-Erguven said: “Partnering with Al-Nassr, one of Saudi Arabia’s most successful football clubs, is an exciting development and one sure to appeal to the legions of the club’s fans in the capital. The club’s new store is also a welcome addition to Cenomi Centers’ U Walk Riyadh, the beating heart of retail and dining in the city and one of our premier lifestyle destinations. We look forward to a long partnership with the team — and the sport — which is increasingly growing in popularity in the hearts and minds of our customers across the Kingdom.”