Recipes for Success: UNOX Arabia’s corporate chef Elie Ghrayeb talks patience, preparation and positivity

Recipes for Success: UNOX Arabia’s corporate chef Elie Ghrayeb talks patience, preparation and positivity
Elie Ghrayeb is currently corporate chef at UNOX Arabia, the regional branch of the Italian oven manufacturer. (Supplied)
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Updated 24 October 2024
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Recipes for Success: UNOX Arabia’s corporate chef Elie Ghrayeb talks patience, preparation and positivity

Recipes for Success: UNOX Arabia’s corporate chef Elie Ghrayeb talks patience, preparation and positivity

DUBAI: Aged just 28, Elie Ghrayeb has already made a name for himself in Saudi Arabia’s burgeoning food and beverage industry.  

Ghrayeb is currently corporate chef at UNOX Arabia, the regional branch of the Italian oven manufacturer, and combines a wealth of culinary experience with a background in management.  

Ghrayeb began his career as an apprentice at Beirut’s Printania Restaurant, where he developed his passion for cooking. Working closely with experienced chefs, he refined his skills and transitioned into management roles, which led him to Saudi Arabia in 2022.  

Now, Ghrayeb travels the Middle East and Africa, showcasing the brand’s ovens, leading demonstrations and participating in exhibitions. 

Here, he shares insights into kitchen challenges, his favorite cuisine and the importance of teamwork.  

What was the most common mistake you made when starting out?  

Rushing things. I often overlooked the importance of proper preparation and organization, which led to mistakes in timing and execution. Over time, I’ve learned that taking the time to set everything up properly beforehand makes a world of difference in the kitchen. 

What’s your top tip for amateur chefs cooking at home? 

Have patience. Cooking is an art that requires time and attention. Focus on mastering basic techniques and flavors before attempting more complex dishes. Enjoy the process, and don’t be afraid to make mistakes — they’re valuable learning opportunities. 

What one ingredient can enhance any dish?  

It’s impossible for me to choose just one, so I’d highlight three essential elements I never cook without: salt, fat and acid. Each plays a crucial role in balancing flavors and elevating a dish. Salt enhances and brings out natural flavors, fat adds richness and texture, and acid provides brightness and balance. Together, they form the foundation of great cooking. 

When you go out to eat, do you find yourself critiquing the meal?  

Yes, I do. Common issues I encounter include lack of seasoning, overcooked proteins, and dishes that feel rushed. I also pay close attention to the service and atmosphere, as both can significantly impact the overall experience. 

What’s your favorite cuisine? 

French gastronomy holds special significance for me, as it was the first cuisine I ever worked with. I have a particular fondness for dishes like steak tartare and classic bistro-style comfort food. The meticulous attention to detail and the harmonious balance of flavors in French cooking never cease to inspire me. Each bite evokes cherished memories of my early culinary journey and the passion that ignited my love for the craft. 

What’s your go-to dish if you have to cook something quickly at home?  

A perfectly seared ribeye steak with flavorful sides. It’s my comfort food, and I love the simplicity and satisfaction it brings. The process of seasoning the steak and achieving that beautiful crust, paired with sides like garlic mashed potatoes or sautéed vegetables, makes for an incredibly rewarding cooking experience. Each bite captures the essence of indulgence and brings me immense joy. 

What customer behavior most frustrates you?  

I find it particularly frustrating when customers are disrespectful to waitstaff and restaurant personnel. A respectful and courteous atmosphere is essential for creating a positive dining experience for everyone involved. 

What’s your favorite dish to cook?  

A classic steak tartare. It holds special significance for me, as it was the first dish I learned to master. The precision required in its preparation makes it rewarding. 

What’s the most challenging dish for you to get right? 

I don’t view specific dishes as particularly challenging to execute, but I find that preparing cuisine from a completely unfamiliar culture can be difficult. The lack of understanding of the cultural nuances and historical context can pose a unique challenge in achieving authenticity. 

As a leader, are you a disciplinarian? Or are you more laidback?  

I’d say I have a calm and supportive management style. I believe in creating a positive environment where team members feel comfortable sharing ideas and learning from mistakes. Open communication and leading by example are key. 

 

Chef Elie's beef tartare recipe 

 

INGREDIENTS: 

 

For the beef tartare: 

300g beef rump, finely chopped 

20g shallots, finely chopped 

20g cornichons, finely chopped 

15g capers, finely chopped 

5g chives, finely chopped 

40g truffle mayonnaise (recipe below) 

Olive oil, for seasoning 

Salt and pepper, to taste 

 

For the truffle Mayonnaise: 

500g olive oil 

4 egg yolks 

20g truffle, finely chopped 

20g Savora mustard 

A splash of vinegar 

Salt and pepper, to taste 

To serve: 

Japanese egg yolk (one per serving) 

Sliced toasted baguette 

Extra truffle mayonnaise 

Dijon mustard (optional) 

INSTRUCTIONS: 

Prepare the tartare: 
In a bowl, combine the chopped beef, shallots, cornichons, capers, and chives. Drizzle with a little olive oil and season with salt and pepper. Adjust the seasoning to your taste, ensuring all the flavors are well-balanced. 

Make the truffle mayonnaise: 
In a mixing bowl, whisk the egg yolks and mustard together until well combined. Slowly add the olive oil in a thin stream while continuously whisking to emulsify. Once the mayonnaise reaches a thick consistency, stir in the chopped truffle. Add a splash of vinegar, and season with salt and pepper to taste. 

Assemble the dish: 
Shape the beef tartare into a neat mound on the plate. Gently place a Japanese egg yolk on top of the tartare. Serve with sliced toasted baguette on the side, along with a small bowl of the truffle mayonnaise and Dijon mustard (if desired) for extra flavor. 


Balad Beast to return to Jeddah with international lineup

Balad Beast to return to Jeddah with international lineup
Updated 25 December 2024
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Balad Beast to return to Jeddah with international lineup

Balad Beast to return to Jeddah with international lineup

JEDDAH: Music festival Balad Beast is set to return to Jeddah’s Al-Balad between Jan. 30 – 31 with an international lineup of performers.

The UNESCO World Heritage-listed district will play host to the likes of Grammy-winning 21 Savage, Atlanta rap star Gunna, JID, and 2020 Mercury Album of The Year winner Michael Kiwanuka on day one. Regional artists such as Disco Misr from Egypt and Saudi Arabia-based talents DISH DASH, Gazi, Saoud and Varoo will also perform on Jan. 30.

Day two will feature hip-hop icon Wiz Khalifah, producer Metro Boomin, musical duo Hats & Klaps, and Ghostly Kisses with her ethereal pop sound from Canada. All-female Saudi rock band Seera will hit the stage on Jan. 31.

The festival will also feature immersive art installations — yet-to-be-named contemporary artists and designers will reimagine Al-Balad’s historic architecture with projections, large-scale sculptures, and interactive artworks.

“We are coming back to Balad with really exciting experiences. Fresh music with new and returning acts, and as always, otherworldly immersive experiences inspired by our past, present and future,” said Ahmed Alammary, MDLBEAST’s Chief Creative Officer.

Balad Beast is part of Saudi music entertainment company MDLBEAST's lineup of annual events, including SOUNDSTORM in Riyadh and XP Music Futures in the Saudi capital.

According to MDLBEAST, the historical buildings in the area — some of which are 400 years old — will be protected from potential degradation due to sound testing and strategically placed stages “to minimize any impact on the buildings.”

The houses are made of stones, mined from Arabia Lake, separated by wooden planks to alleviate the heat of the area’s climate. One of its infamous sights that garners attention from tourists is Nassif House. 

In 2024, the festival played host to a similarly high-profile list of performers, including Ty Dolla $ign, Wu-Tang Clan, Major Lazer Soundsystem, Russ, and DJ Snake.


Amina Muaddi celebrates festive milestone ahead of Beyonce show

Amina Muaddi celebrates festive milestone ahead of Beyonce show
Updated 25 December 2024
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Amina Muaddi celebrates festive milestone ahead of Beyonce show

Amina Muaddi celebrates festive milestone ahead of Beyonce show

DUBAI: Jordanian Romanian shoe designer Amina Muaddi celebrated a major fashion moment this week, taking to Instagram to share her excitement over Beyonce wearing her custom Yigit pumps in a teaser for the star’s NFL Christmas Day Halftime Show on Netflix.

Muaddi shared the video on her Instagram Stories. In the clip, the music icon can be seen wearing the satin heels in black and adorned with studs.

In the clip that Beyonce also shared on her Instagram account, the music sensation was seen holding a banjo, a stringed instrument often linked to folk, country, and bluegrass music. She wore a wide-brimmed black hat paired with sleek sunglasses, a colorful patterned cape featuring red and blue hues, and a rhinestone-adorned top. The outfit was completed with black gloves and a black skirt. 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Beyoncé (@beyonce)

 

“I’m sending you big joy and love on this cowboy Christmas Eve. I’ll see y’all tomorrow, in my city HTX,” Beyonce wrote to her 313 million followers, referring to Houstan, Texas.

In another teaser posted last week, the singer also chose Amina Muaddi heels — the Begum glass pumps.

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Beyoncé (@beyonce)

 

The “Texas Hold ‘Em” singer will headline the Baltimore Ravens-Houston Texans game’s halftime show on Dec. 25, after the Kansas City Chiefs play the Pittsburgh Steelers will play earlier in the day. Both games will feature a special pre-game performance of “All I Want for Christmas” by Mariah Carey.

Beyonce seems to be a fan of part-Arab designer Muaddi. During the singer’s Renaissance World Tour last year, she was spotted in Muaddi’s creations on stage on a number of occasions.

“I’m so happy to be part of this queen’s historic tour. Every time I see her on stage I’m in complete awe of her — the ultimate supernova. Grateful to @beyonce and her team of incredible creatives for these @aminamuaddiofficial moments on stage,” Muaddi wrote on Instagram at the time. 

Muaddi launched her eponymous footwear line in August 2018, approximately one year after departing from her role as co-founder and creative director of luxury footwear label Oscar Tiye. 

The shoemaker’s eponymous label’s distinct pumps, sling-backs, mules, boots and sandals in an array of vibrant colors and holographic designs have since garnered a loyal checklist of famous fans, including Dua Lipa, Gigi Hadid, Kylie Jenner and Hailey Bieber Baldwin. 


Elyanna draws the curtain on ‘Woledto’ tour, looks forward to ‘next chapter of 2025’

Elyanna draws the curtain on ‘Woledto’ tour, looks forward to ‘next chapter of 2025’
Updated 24 December 2024
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Elyanna draws the curtain on ‘Woledto’ tour, looks forward to ‘next chapter of 2025’

Elyanna draws the curtain on ‘Woledto’ tour, looks forward to ‘next chapter of 2025’

DUBAI: Chilean Palestinian singer Elyanna concluded her “Woledto” (“I Am Born”) tour with a heartfelt message on Instagram, just weeks after winning Best Arab Indie Artist and Best New Artist at the inaugural Billboard Arabia Music Awards in Riyadh in December.

Elyanna launched her “Woledto” album in April and kicked off the tour in October, performing across North America and Europe. She graced stages in 30 cities, including Barcelona, Paris, London, Brussels, Berlin, Stockholm, Montreal, Toronto, Washington, Houston, and more.

“Feeling emotional and grateful of what this album and the tour has given me and given my fans,” she wrote. “It was a gathering of community to spread light and preach across each city and theater.”

She also hinted at upcoming projects, stating: “The sunrise and the rebirth of the ‘Woledto’ project is just (the) start for the next chapter of 2025. Arabic is the music of the soul and the sun. Grateful for all the talented people that believed in this project and helped with the vision to come to life this tour (sic).”

Elyanna’s debut album featured nine songs: “Woledto,” “Ganeni,” “Calling U,” “Al Sham,” “Mama Eh,” “Kon Nafsak,” “Lel Ya Lel,” “Yabn El Eh” and “Sad in Pali.”

Before releasing the album, she wrote to her Instagram followers: “This album is the embodiment of pride to be an Arab woman, to be from Nazareth, to be from the Middle East.

“This is the closest I’ve been to where I come from,” she added. “The only feature on my album is my grandfather.”

The Los Angeles-based singer’s music is a mix of Arabic and Western beats, which she attributes to her multicultural upbringing.

Elyanna has been normalizing Arabic lyrics in the Western world throughout her career, taking inspiration from artists including Lana Del Ray and Beyonce, as well as Middle Eastern legend Fayrouz.

She recently lit up New York’s Times Square when she was featured on a Spotify Arabia billboard, highlighting the streaming platform’s “Equal Arabia” playlist.

Elyanna is set to perform live with British hitmakers Coldplay when the band heads to Abu Dhabi for four shows in the UAE capital in January 2025.


Festive season’s guide to dining in Saudi Arabia

Festive season’s guide to dining in Saudi Arabia
Updated 24 December 2024
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Festive season’s guide to dining in Saudi Arabia

Festive season’s guide to dining in Saudi Arabia
  • Roasts, sweets and music on the menu for brunch, lunch and dinner in Riyadh, Jeddah and AlUla

DUBAI: Celebrate with friends and family this festive season as hotels and bakeries in Saudi Arabia host special dining events and offerings on Christmas Day.

Riyadh’s Fairmont Ramla has four packages for its festive dinner, including the “Just the Roast” offering, which features a roast turkey with traditional stuffing for SR899 ($239).

Other turkey offerings with sides include the silver package with pomegranate or orange glaze for SR1,299; the gold package with the same glaze for SR1,499; and the diamond package for SR1,599.

Fairmont Hotel Riyadh has a festive brunch from 12:30 p.m. to 5 p.m. at 365 Restaurant, offering a buffet complemented by live entertainment for SR320. The hotel is also offering a “Turkey to Go” takeaway package that serves six to eight for SR1,200 until Dec. 31.

Four Seasons Hotel Riyadh’s Obaya Lounge is offering a festive set menu on Christmas Day from 12 p.m. until 3:30 p.m. for SR380 per person.

Also, the hotel’s Cafe Boulud by Chef Daniel Boulud has a festive menu combining traditional French ingredients with a modern twist from 12:30 p.m. until 4 p.m. on Dec. 25 for SR600 per person.

Also in Riyadh, the Mandarin Oriental Al-Faisaliah is offering a festive lunch at La Brasserie from 12:30 p.m. to  4:30 p.m. on Dec. 25 for SR245 per person.

Over in AlUla and Sass — the desert outpost of the fine-dining celebrity hotspot from Monaco — launched a new menu on Dec. 24. Diners can also enjoy a festive-themed saxophone performance on Dec. 25 and 26.

To end things on a sweet note, Rosewood Jeddah’s Soleil Cafe is offering festive treats for the season, including assorted cookies, German stollen, a traditional yule log and a Raffaello ball.


Artist William Brooks seeks fresh inspiration in Saudi Arabia’s Diriyah Art Futures program

Artist William Brooks seeks fresh inspiration in Saudi Arabia’s Diriyah Art Futures program
Updated 23 December 2024
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Artist William Brooks seeks fresh inspiration in Saudi Arabia’s Diriyah Art Futures program

Artist William Brooks seeks fresh inspiration in Saudi Arabia’s Diriyah Art Futures program
  • Hub picks 12 artists for inaugural scheme 

DUBAI: Saudi creative hub Diriyah Art Futures has handpicked 12 artists for its inaugural Emerging New Media Artists Program this winter, with Welsh talent William Brooks making the cut.

Set to run for one year, the newly launched program offers access to professional equipment and facilities, a production budget, learning experiences with international guest professors specializing in new media art, and mentorships.

Brooks spoke to Arab News about his artistic process and what he hopes to gain from the opportunity.

Cellular Impressions, 2020, Digital Image Series. (Supplied)

“The prospect of working in a place that is culturally and geographically far removed from my homeland offers a unique experience,” he explained.

“I anticipate that the historical significance of Diriyah, combined with the vibrant contemporary discourse on art, technology, and culture in the region, will inform new directions in my work and deepen my engagement with the concepts I explore.”

To work with a global cohort of artists, researchers and mentors is something Brooks is particularly looking forward to, and he added: “I believe a crucial aspect of being an artist is being inquisitive. This opportunity affords me the means to draw from a diverse and far-reaching wealth of knowledge.”

When it comes to his work, the multi-disciplinary artist has most recently been experimenting with the medium of installation in a bid to merge historical processes with new technologies. His most recent work, for example, “(conflates) the use of traditional etching processes on metal with digital imaging of the often overlooked but pervasive presence of digital communication.”

Macro Impressions, 2023, Photographic Series. (Supplied)

Brooks’ interest in digital signals and their vital role in daily modern life aims to explore and highlight how “these connections shape our interactions and identities in ways we often overlook.”

He added: “By making these digital elements visible, I aim to spark reflection on the implications of living in a world increasingly mediated by technology.”

Despite the seemingly futuristic nature of his work, the artist is keen to look back at history to inform his process.

He said: “When approaching a project, I start by immersing myself in archival materials, historical documents, or artifacts, aiming to uncover the ways in which older technologies or media forms were once used, understood, and experienced.

“This historical research is an attempt to see how these past media forms can recontextualize and critique present-day technological advancements.”

Brooks recognizes that it is no mean feat to translate such abstract concepts into physical artworks and pointed to his 2022 work “Radio Tapestry” as a piece he is particularly proud of.

He said: “This work involved translating data from wireless networks and digital devices into a visual and sonic installation of etched plates, allowing the audience to experience the otherwise invisible electromagnetic signals that we rely upon and surround us every day.

“The challenge lay in not only making the technology function smoothly, but also in creating an installation that communicated the conceptual depth of the work — highlighting how these intangible signals shape our environment.”