Recipes for Success: UNOX Arabia’s corporate chef Elie Ghrayeb talks patience, preparation and positivity

Recipes for Success: UNOX Arabia’s corporate chef Elie Ghrayeb talks patience, preparation and positivity
Elie Ghrayeb is currently corporate chef at UNOX Arabia, the regional branch of the Italian oven manufacturer. (Supplied)
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Recipes for Success: UNOX Arabia’s corporate chef Elie Ghrayeb talks patience, preparation and positivity

Recipes for Success: UNOX Arabia’s corporate chef Elie Ghrayeb talks patience, preparation and positivity

DUBAI: Aged just 28, Elie Ghrayeb has already made a name for himself in Saudi Arabia’s burgeoning food and beverage industry.  

Ghrayeb is currently corporate chef at UNOX Arabia, the regional branch of the Italian oven manufacturer, and combines a wealth of culinary experience with a background in management.  

Ghrayeb began his career as an apprentice at Beirut’s Printania Restaurant, where he developed his passion for cooking. Working closely with experienced chefs, he refined his skills and transitioned into management roles, which led him to Saudi Arabia in 2022.  

Now, Ghrayeb travels the Middle East and Africa, showcasing the brand’s ovens, leading demonstrations and participating in exhibitions. 

Here, he shares insights into kitchen challenges, his favorite cuisine and the importance of teamwork.  

What was the most common mistake you made when starting out?  

Rushing things. I often overlooked the importance of proper preparation and organization, which led to mistakes in timing and execution. Over time, I’ve learned that taking the time to set everything up properly beforehand makes a world of difference in the kitchen. 

What’s your top tip for amateur chefs cooking at home? 

Have patience. Cooking is an art that requires time and attention. Focus on mastering basic techniques and flavors before attempting more complex dishes. Enjoy the process, and don’t be afraid to make mistakes — they’re valuable learning opportunities. 

What one ingredient can enhance any dish?  

It’s impossible for me to choose just one, so I’d highlight three essential elements I never cook without: salt, fat and acid. Each plays a crucial role in balancing flavors and elevating a dish. Salt enhances and brings out natural flavors, fat adds richness and texture, and acid provides brightness and balance. Together, they form the foundation of great cooking. 

When you go out to eat, do you find yourself critiquing the meal?  

Yes, I do. Common issues I encounter include lack of seasoning, overcooked proteins, and dishes that feel rushed. I also pay close attention to the service and atmosphere, as both can significantly impact the overall experience. 

What’s your favorite cuisine? 

French gastronomy holds special significance for me, as it was the first cuisine I ever worked with. I have a particular fondness for dishes like steak tartare and classic bistro-style comfort food. The meticulous attention to detail and the harmonious balance of flavors in French cooking never cease to inspire me. Each bite evokes cherished memories of my early culinary journey and the passion that ignited my love for the craft. 

What’s your go-to dish if you have to cook something quickly at home?  

A perfectly seared ribeye steak with flavorful sides. It’s my comfort food, and I love the simplicity and satisfaction it brings. The process of seasoning the steak and achieving that beautiful crust, paired with sides like garlic mashed potatoes or sautéed vegetables, makes for an incredibly rewarding cooking experience. Each bite captures the essence of indulgence and brings me immense joy. 

What customer behavior most frustrates you?  

I find it particularly frustrating when customers are disrespectful to waitstaff and restaurant personnel. A respectful and courteous atmosphere is essential for creating a positive dining experience for everyone involved. 

What’s your favorite dish to cook?  

A classic steak tartare. It holds special significance for me, as it was the first dish I learned to master. The precision required in its preparation makes it rewarding. 

What’s the most challenging dish for you to get right? 

I don’t view specific dishes as particularly challenging to execute, but I find that preparing cuisine from a completely unfamiliar culture can be difficult. The lack of understanding of the cultural nuances and historical context can pose a unique challenge in achieving authenticity. 

As a leader, are you a disciplinarian? Or are you more laidback?  

I’d say I have a calm and supportive management style. I believe in creating a positive environment where team members feel comfortable sharing ideas and learning from mistakes. Open communication and leading by example are key. 

 

Chef Elie's beef tartare recipe 

 

INGREDIENTS: 

 

For the beef tartare: 

300g beef rump, finely chopped 

20g shallots, finely chopped 

20g cornichons, finely chopped 

15g capers, finely chopped 

5g chives, finely chopped 

40g truffle mayonnaise (recipe below) 

Olive oil, for seasoning 

Salt and pepper, to taste 

 

For the truffle Mayonnaise: 

500g olive oil 

4 egg yolks 

20g truffle, finely chopped 

20g Savora mustard 

A splash of vinegar 

Salt and pepper, to taste 

To serve: 

Japanese egg yolk (one per serving) 

Sliced toasted baguette 

Extra truffle mayonnaise 

Dijon mustard (optional) 

INSTRUCTIONS: 

Prepare the tartare: 
In a bowl, combine the chopped beef, shallots, cornichons, capers, and chives. Drizzle with a little olive oil and season with salt and pepper. Adjust the seasoning to your taste, ensuring all the flavors are well-balanced. 

Make the truffle mayonnaise: 
In a mixing bowl, whisk the egg yolks and mustard together until well combined. Slowly add the olive oil in a thin stream while continuously whisking to emulsify. Once the mayonnaise reaches a thick consistency, stir in the chopped truffle. Add a splash of vinegar, and season with salt and pepper to taste. 

Assemble the dish: 
Shape the beef tartare into a neat mound on the plate. Gently place a Japanese egg yolk on top of the tartare. Serve with sliced toasted baguette on the side, along with a small bowl of the truffle mayonnaise and Dijon mustard (if desired) for extra flavor. 


Arab Week at UNESCO to showcase rich culture, heritage

Arab Week at UNESCO to showcase rich culture, heritage
Updated 23 October 2024
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Arab Week at UNESCO to showcase rich culture, heritage

Arab Week at UNESCO to showcase rich culture, heritage
  • Event will showcase the diversity of Arab cultural heritage and civilization while promoting intercultural dialogue and cultural development goals
  • Initiative reflects Saudi Arabia’s commitment to global engagement and received unanimous backing from Arab culture ministers at the ALECSO General Conference in May

RIYADH: Saudi Arabia is organizing the inaugural Arab Week at UNESCO, set for Nov. 4-5 at its Paris headquarters.

This marks the first such event in more than 50 years of Arab-UNESCO relations, the Saudi Press Agency reported on Wednesday.

Supported by all Arab nations, the event will showcase the diversity of Arab cultural heritage and civilization while promoting intercultural dialogue and cultural development goals.

Organizing by Saudi Arabia’s National Commission for Education, Culture and Sciences, the event will highlight the Arab world’s artistic and literary traditions, creating a broad platform for cultural exchange. 

The initiative reflects Saudi Arabia’s commitment to global engagement and received unanimous backing from Arab culture ministers at the ALECSO General Conference in May.

Prince Badr bin Abdullah bin Farhan, minister of culture and chairman of the commission, has led the initiative, positioning Saudi Arabia as a key player in promoting regional and international cultural collaboration.

The program includes a marketplace for Arab cultural products, Arabic calligraphy exhibitions, UNESCO-listed heritage site displays, music, food demonstrations, traditional crafts, and fashion showcases.

Academic activities feature symposiums on novel writing, artificial intelligence, calligraphy, children’s literature, and poetry, alongside competitions and artist displays.

This event enhances Arab culture’s global standing, providing a platform to share its rich heritage and ideas while uniting Arab nations through shared values and contributing to global development.


Fashion Trust Arabia finalist Noura Alserkal’s jewelry explores the beauty of imperfection

Fashion Trust Arabia finalist Noura Alserkal’s jewelry explores the beauty of imperfection
Updated 23 October 2024
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Fashion Trust Arabia finalist Noura Alserkal’s jewelry explores the beauty of imperfection

Fashion Trust Arabia finalist Noura Alserkal’s jewelry explores the beauty of imperfection

DUBAI: Emirati jewellery designer Noura Alserkal has always had a passion for creating things. Founder of the jewelry label Turabi, the creative identifies first as an artist, then as a designer. So, it is not surprising that her jewelry is unconventional and reminiscent of works of art.

Alserkal is a nominee in Fashion Trust Arabia’s jewelry category, with the winners to be announced at a ceremony in Marrakech on Oct. 24.

The FTA 2024 Advisory Board selected 18 finalists from applications submitted by emerging talent across the MENA region. The board included the likes of Erdem Moralioglu, a British designer loved by celebrities, jewelry designer Gaia Repossi and US designer Kelly Wearstler.

Nominees are competing for six awards: The Ready-to-Wear Award; Eveningwear Award; Jewelry Award; Accessories Award; Fashion Tech Award; and the Franca Sozzani Debut Talent Award.

Alserkal began her love affair with the craft in 2012. She started her business by creating and selling beaded bracelets but soon decided she wanted to learn more and eventually earned a master’s degree in jewelry and metal from the Royal College of Art in London. There, her love for working with her hands and exploring offbeat methods in jewelry design took shape.

“I felt it was so important for me to understand the art of making jewelry — and I soon fell in love with the creative process and working with my hands. My degree taught me a lot about conceptual jewelry,” she said.

Her signature process, lost-wax casting, allows her to sculpt jewelry in a way that feels more like creating miniature sculptures. “I wanted to explore what it means to disrespect gold and to create pieces that aren’t perfect but have their own organic beauty, like nature itself.”

Alserkal’s brand Turabi reflects her love for imperfection, exemplified by her line “Imperfect.”

“The first piece I did was a ring. I started adding drops of wax on a mandrel and then connected them — I liked how the drops weren’t perfect, circular drops,” she said, before explaining the ethos behind her “Water” collection that “draws inspiration from how water sits on the body.” This conceptual yet wearable approach to jewelry is at the core of Turabi’s identity.

Alserkal acknowledged the significance of being nominated at this year’s Fashion Trust Arabia Awards, where winners will receive a financial grant of $100,000 to $200,000, based on the size of their business.

"It’s a huge validation. As a small business, you must know if you’re on the right track. Having a moment of recognition like this helps,” she said.


Fashion Trust Awarbia Award finalist Batoul Al-Rashdan is on a mission to make fashion sustainable

Fashion Trust Awarbia Award finalist Batoul Al-Rashdan is on a mission to make fashion sustainable
Updated 22 October 2024
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Fashion Trust Awarbia Award finalist Batoul Al-Rashdan is on a mission to make fashion sustainable

Fashion Trust Awarbia Award finalist Batoul Al-Rashdan is on a mission to make fashion sustainable

DUBAI: Batoul Al-Rashdan, founder of fashion tech brand Studio B.O.R, is on a mission to provide sustainable alternative materials in fashion.

Al-Rashdan is a nominee in Fashion Trust Arabia’s Fashion Tech category, with the winners of the set of Qatari prizes to be announced at a ceremony in Marrakesh on Oct. 24.

The FTA 2024 Advisory Board selected 18 finalists from applications submitted by emerging talent across the MENA region.

They are competing for six awards: The Ready-to-Wear Award, Eveningwear Award, Jewelry Award, Accessories Award, Fashion Tech Award and Franca Sozzani Debut Talent Award.

The board included the likes of British celebrity-loved designer Erdem Moralioglu, jewelry designer Gaia Repossi and US designer Kelly Wearstler.

Armed with two postgraduate degrees in digital fabrication and textiles, Al-Rashdan is pushing the boundaries of sustainable design in the fashion world.

“There are two aspects of what I do: One is sustainable fabric solutions, some are made from food waste, while (the other) involves bio-design techniques, like extracting natural colors from plant-based bacteria or creating bio-plastics that return to the earth,” she said.

In addition to engineering bio-based materials, her studio is also known for its application of advanced technologies like 3D printing, robotics and parametric design.

“I’m trying to optimize sustainable solutions and test the limits with technology. Ultimately, I want to bridge the gap between research and actual implementation,” she said.

Al-Rashdan’s pioneering work led her to collaborate with Lebanese Italian couturier Tony Ward, which she counts as a significant achievement. “Designers approach me when they want to incorporate fashion tech into their work. When I collaborated with Tony Ward, we started with a parametric dress that was then 3D printed directly on fabric. It was showcased at Paris Fashion Week and was worn by Kylie Minogue, too.”

For Al-Rashdan, winning the Fashion Trust Arabia prize would give her the financial support and exposure she requires to continue her journey with cutting-edge technology.

“It will give me the means to enhance and develop new technology. Most fashion incubators focus on general business practices, but with the FTA, I will get specific mentorship and the opportunity to network with top fashion leaders, tech experts and even global sustainability advocates. Hopefully, it will open more doors for me, lead to collaborations with high-fashion brands and elevate my work to larger platforms.”

The winners will receive a financial grant of $100,000-$200,000, based on the size of their business. Various mentoring and retail opportunities are also available, dependent on the award category.


Riyadh Fashion Week Day 5: Saudi streetwear gets its moment in the spotlight

Riyadh Fashion Week Day 5: Saudi streetwear gets its moment in the spotlight
Updated 22 October 2024
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Riyadh Fashion Week Day 5: Saudi streetwear gets its moment in the spotlight

Riyadh Fashion Week Day 5: Saudi streetwear gets its moment in the spotlight

RIYADH: Riyadh Fashion Week (RFW) wrapped up with a vibrant showcase of emerging male designers who are making waves in the streetwear scene. Monday night’s lineup featured labels such as Hindamme, House of Cenmar, Awaken, Jubb, and 1886. 

 

One of the standout presentations came from Mohammed Khoja, the designer behind Hindamme, a Saudi ready-to-wear label. His collection served as a bridge between the past, present, and future, drawing inspiration from ancient petroglyphs found in Saudi Arabia.

One of the standout presentations came from Mohammed Khoja, the designer behind Hindamme, a Saudi ready-to-wear label. (AN Photo by Huda Bashatah)

Khoja elaborated on his creative process in an interview with Arab News, saying, “I aimed to create motifs that reflect the ancient heritage of Saudi Arabia while simultaneously looking forward. Each piece in the collection tells a story, merging the old with the new."

The show concluded with a powerful statement emblazoned across a T-shirt worn by rising Saudi singer Mishaal Tamer, who recently played his first gig in London, which declared: “Saudi Arabia is the future.” 

The Hindamme collection served as a bridge between the past, present, and future, drawing inspiration from ancient petroglyphs found in Saudi Arabia. (AN Photo by Huda Bashatah)

The piece was designed in partnership with artist and entrepreneur Lina Malaikah, who said: “My favorite piece is definitely the T-shirt. It encapsulates our belief that Saudi Arabia is on the brink of a bright future across all fields.”

Following Hindamme, House of Cenmar took to the runway with a collection based on celestial motifs.   

House of Cenmar took to the runway with a collection based on celestial motifs. (Supplied)

House of Cenmar’s presentation was not just about fashion but also about storytelling. The collection aimed to convey a sense of mystique and adventure, inviting viewers to explore the narratives behind each piece. The blend of traditional and modern aesthetics showcased the versatility of Saudi streetwear, illustrating how cultural influences can shape contemporary fashion.   

As the curtains fell on this year’s event, the audience’s enthusiasm for these young designers signals a promising future for Saudi fashion.


Riyadh Fashion Week Day 4: A masterclass in day-to-night dressing

Riyadh Fashion Week Day 4: A masterclass in day-to-night dressing
Updated 23 October 2024
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Riyadh Fashion Week Day 4: A masterclass in day-to-night dressing

Riyadh Fashion Week Day 4: A masterclass in day-to-night dressing

RIYADH: Day four of Riyadh Fashion Week drew well-heeled crowds as Saudi Arabia’s capital played host to the penultimate day of the annual showcase, with a clear focus on sharp cuts and day-to-night dressing on the runway.

Saudi labels including MD29, RBA, Noura Sulaiman, Harjuss, KML and Mazrood staged catwalk shows.

Known for its experimental take on formal fashion, MD29 presented a boardroom-ready collection. (Supplied)

Known for its experimental take on formal fashion, MD29 presented a boardroom-ready collection featuring deconstructed blazers in a muted color palette of greys, camel tones and dark blues.

Bubble skirts made an appearance on the runway, exemplifying the label’s desire to incorporate current trends in sleek day-to-night wear.

Ready-to-wear brand RBA, which is based between Saudi Arabia and New York, celebrated the power of texture. (Supplied)

Ready-to-wear brand RBA, which is based between Saudi Arabia and New York, celebrated the power of texture.

Models showed off elevated casual looks created from linen and wrinkled, textured cotton. Layering was a key component of the collection, with hooded waistcoat-style garments styled over linen shirts in shades of beige, rust and chocolate brown.

Noura Sulaiman, who specializes in both menswear and womenswear, sent a bevy of models down the runway in a variety of looks. (Supplied)

For her part, ready-to-wear designer Noura Sulaiman, who specializes in both menswear and womenswear, sent a bevy of models down the runway in a variety of looks. Materials and embellishments were varied, with some ensembles featuring gold-to-solver ombre paillettes while others were rendered in ribbed wool.

A standout detail were the lines of embroidered Arabic text on the labels of some blazers and shirts, while a grey jumper dress with a trailing cape decorated with celestial patterns turned heads on the runway.

KML co-founders Ahmed and Razan Hassan showed off a chic collection, with structed blazer sets and belted workwear for men. (Supplied)

KML co-founders Ahmed and Razan Hassan showed off an equally chic collection, with structed blazer sets and belted workwear for men. Wraparound co-ords and menswear complete with capes capped off a sleek, standout collection that seemed to meld Arab and Japanese-style influences in something altogether new for the Saudi fashion scene.

Riyadh-based label Mazrood took the evening in a colorful direction. (Supplied)

Riyadh-based label Mazrood took the evening in a colorful direction with floral knitwear worn under red-piped, blue co-ords and a recurring sky blue flower motif that was spotted on multiple items. The streetwear label kept things casual but also offered evening-appropriate looks, including a blazer featuring a shower of sharp blue embellishments.

Riyadh Fashion Week drew to a close on Monday night and it has been an insightful look at all that the burgeoning — and relatively young — Saudi fashion scene has to offer.