Saudi expo highlights AlUla’s cultural richness to Chinese audience

An overview of AlUla’s cultural and national heritage is on display in Beijing, helping strengthen the relationship between Saudi Arabia and China. (SPA)
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RIYADH: An overview of AlUla’s cultural and national heritage is on display in Beijing, helping strengthen the relationship between Saudi Arabia and China.

The Saudi Travel Expo is taking place at Tiantan Park until Oct. 26. The Royal Commission for AlUla is taking part following an agreement between the Saudi Ministry of Culture and the Chinese Ministry of Culture and Tourism.

AlUla is one of the Kingdom’s leading tourist destinations, with increasing numbers of Chinese people wanting to visit. The number of international tourists to AlUla in 2023 was 44 percent more than previously recorded, the Saudi Press Agency reported on Tuesday.

The Saudi Travel Expo is a prominent platform for the diverse cultural and heritage experiences offered by AlUla, highlighted by photographs and videos.

AlUla and Diriyah are home to two UNESCO World Heritage Sites — the Hegra (Mada’in Saleh) archaeological site and At-Turaif District.