Trendyol, a leading e-commerce platform, has announced plans to expand its presence in the Gulf, following a successful first year in the region. In the coming weeks, the company will open offices in Riyadh and Dubai, recruit 50 office staff, and establish a dedicated warehouse in Saudi Arabia. Over 500 staff have already been hired for its warehouses across the region. The Istanbul-headquartered brand is also planning to add more local SMEs from the Gulf to its marketplace by the end of the year, complementing the 650 international brands that have begun selling on the platform in recent months.
The expansion comes as Trendyol launches an exclusive AI-designed fashion collection as part of its private label, Trendyol Collection, specifically tailored for the Gulf market. The modest range, designed in-house using cutting-edge AI, features elegant chiffon dresses, multi-use outfits, and blouses with dramatic collars. It also showcases fashionable ruffle and belt details, offering styles that reflect the region’s unique trends. This launch follows the success of Trendyol’s recent Ramadan collection, which was similarly designed with local preferences in mind.
Since launching its operations in the GCC 12 months ago, Trendyol has attracted over 3 million customers, processing more than 1 million orders per month during peak periods, with 80 percent of these orders originating from Saudi Arabia. The platform sees 600,000 daily visitors and has surpassed 13 million app downloads. With its extensive range of the latest trends at affordable prices, from a wider selection of brands, Trendyol aims to maintain its momentum by increasing its investment in marketing for the upcoming November peak sales period.
“Our progress in the Gulf to date has been incredibly pleasing and we see real potential for growth here. This has given us the confidence to set up local offices, recruit dedicated team members, and enhance our logistics capabilities to better serve our customers and business partners right across the region,” said Çağlayan Çetin, president of Trendyol Group.
“The launch of our AI-designed collection is another superb example of our tech and design skills and our ever-present commitment to bringing the right products to the Gulf at the right time,” added Çetin.
Trendyol is also entering the third year of its Global Sustainable Impact Plan. This comprehensive sustainability strategy and roadmap underpins Trendyol’s sustainable production, human rights protection, carbon reduction, responsible packaging and waste management activities, as well as initiatives that promote DEI, female empowerment, and digital training in remote areas of Türkiye. The report on the progress over the last 12 months will be launched later this year.
