JEDDAH: A new exhibition in Jeddah will “push boundaries” in the world of Saudi art, encouraging artists to challenge stereotypes and explore new horizons, its organizer believes.
Abdulrahman Kamil Mourad, general manager of the Bilory company and founder of Bilory ArtHaus, said the “Modernity Roots” exhibition will merge Saudi Arabia’s rich heritage with contemporary art practices, creating a dynamic platform for both artists and art enthusiasts.
AFM’s camel paintings utilize bold, African-inspired colors and Saudi symbols to explore a modern, progressive identity rooted in tradition. (Supplied)
The exhibition, the gallery’s first, draws inspiration from the Arabic term for origin and centrality, symbolized by the date stone, a revered element in Saudi culture, known for its vitality and unyielding strength.
“Modernity Roots is not just an exhibition, it’s a declaration of our roots and the unyielding power they instill within us as Saudis navigating the modern world,” Mourad said.
HIGHLIGHTS
• ‘Modernity Roots’ showcases the works of AFM and Heba Ismail, two prominent Saudi artists gaining wider recognition in the region.
• Bilory ArtHaus has positioned itself not only as a gallery, but also a creative space that promotes openness and innovation.
• Alongside its commitment to promoting art, Bilory Company also plans to launch an e-commerce jewelry platform.
“In a society eager to progress, this exhibition reminds us that our cultural heritage is our ultimate powerhouse, guiding us forward without losing sight of our origins.”
‘Modernity Roots,’ Bilory ArtHaus’ debut exhibition, is setting out to push boundaries in Saudi art, while also challenging stereotypes. (Supplied)
Mourad said that the exhibition is setting out to push boundaries in Saudi art, while also challenging stereotypes.
“The primary purpose of ‘Modernity Roots’ was to highlight that it is OK and desirable to be courageous and daring in the art production process, pushing boundaries and challenging the stereotypes surrounding Saudi art.
“Each artist embodies strong dedication and resilience, building on their rich Saudi cultural backgrounds, while exploring new horizons and opportunities,” he said.
‘Modernity Roots,’ Bilory ArtHaus’ debut exhibition, is setting out to push boundaries in Saudi art, while also challenging stereotypes. (Supplied)
The exhibition showcases the works of AFM and Heba Ismail, two prominent Saudi artists gaining wider recognition in the region.
AFM’s camel paintings merge pop art with cartoonish abstraction, utilizing bold, African-inspired colors and Saudi symbols to explore a modern, progressive identity rooted in tradition.
Ismail’s “The Holy Grail” series brings a cubist perspective to the theme of cultural identity and self-exploration, using modernist abstraction and striking colors to challenge perceptions and evoke deep emotional responses.
Together, their work creates a dialogue that bridges past and present, inviting viewers to reflect on the power of heritage in shaping the future.
Ismail said: “I’ve been involved with the team from the very beginning, and we spent months preparing for the launch.
“I contributed 23 paintings, all of which are very dear to me. The team was incredible. We became friends along the way, and the launch was a huge success.
“It was wonderful to work alongside AFM for the third time, and I love how our work complements and enhances each other’s.”
Mourad also explained Bilory’s approach to selecting artists for the inaugural exhibition, emphasizing a commitment to Saudi Vision 2030.
“From our perspective, there will never be a solid perfect choice when it comes to selecting art and artists; there are only different tastes and perspectives.
“Our main focus initially was to find creative Saudi artists who work with great passion. The main factor guiding our choice of these two artists was their alignment with our broader vision of participating in Saudi Vision 2030, which aims to create more cultural art spaces and improve the overall quality of life.”
Bilory ArtHaus has positioned itself not only as a gallery, but also a creative space that promotes openness and innovation.
Mourad outlined the gallery’s broader ambitions, saying: “We aim to create a balanced and harmonious gallery that fosters multi-talented artists who challenge themselves and inspire others to do the same.
“This creative space will feature diverse exhibitions, showcasing both well-established and emerging local Saudi artists, as well as hosting international artists.
“We strongly believe that Bilory ArtHaus will play a major role in shaping the local art scene by promoting and exposing outstanding available talents.”
Alongside its commitment to promoting art, Bilory Company also plans to launch an e-commerce jewelry platform.
The exhibition, open daily from 5 p.m. to 9 p.m. until Nov. 15, offers visitors an immersive experience that highlights Saudi Arabia’s cultural evolution, and the enduring connection between tradition and modernity.
