GIB-Saudi Arabia to spread cancer awareness in Eastern Province

GIB-Saudi Arabia to spread cancer awareness in Eastern Province
Abdulla Al-Zamil, GIB chairman
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Updated 13 October 2024
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GIB-Saudi Arabia to spread cancer awareness in Eastern Province

GIB-Saudi Arabia to spread cancer awareness in Eastern Province

Gulf International Bank-Saudi Arabia has announced a new partnership with the Saudi Cancer Foundation to spread cancer awareness and support society in providing necessary care for cancer patients in the Eastern Province.

The signing ceremony, which is part of the “Eastern in Pink Campaign,” was attended by Eastern Province Gov. Prince Saud bin Nayef, GIB Chairman Abdulla Al-Zamil and Chairwoman of Saudi Cancer Foundation May Al-Jabr, along with executives and dignitaries.

Through this collaboration, GIB-Saudi Arabia will support the foundation’s initiatives to continue its mission in delivering quality healthcare and awareness programs within the Eastern Province community.

Commenting on the partnership, Al-Zamil said: “We are pleased to collaborate with the Saudi Cancer Foundation in their mission of improving the well-being of cancer patients. This partnership is part of GIB’s ongoing commitment to social responsibility and reflects our efforts to contribute positively to the community we operate in and support the Kingdom’s Vision 2030.”

Through its CSR programs, GIB-Saudi Arabia supports many nonprofit organizations that are actively providing services to the community and contributing to community development.


MBSC partners with Saudi Water Authority to develop leaders 

MBSC partners with Saudi  Water Authority to develop leaders 
Updated 29 December 2024
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MBSC partners with Saudi Water Authority to develop leaders 

MBSC partners with Saudi  Water Authority to develop leaders 

Prince Mohammed Bin Salman College of Business and Entrepreneurship has partnered with the Saudi Water Authority to design an innovative high-potential development program.

This program reflects SWA’s dedication to investing in its talent pipeline and MBSC’s mission to nurture leaders with impact, confidence, and an entrepreneurial mindset. The HIPO development program offers participants the unique opportunity to enhance their leadership capabilities, unlock their potential, and develop essential skills to drive high performance within their organizations.

Through a meticulously designed curriculum, the program will enable participants to:

•Discover strengths: Participants will gain deeper self-awareness, identifying their unique strengths and areas for growth.

•Harness new skills: Focused sessions will cultivate cutting-edge skills aligned with organizational and personal success.

•Adopt an entrepreneurial mindset: The program emphasizes innovation and strategic thinking, empowering participants to lead transformative change.

•Build meaningful connections: The initiative fosters networking among like-minded professionals, enabling collaboration and knowledge exchange.

This collaboration is part of a broader memorandum of understanding between MBSC and SWA, to establish a strategic framework for cooperation in key areas such as leadership development, women’s empowerment, digital transformation, and professional training. The MoU also underpins a shared vision to contribute to Saudi Arabia’s Vision 2030 by diversifying the national economy and enhancing competitiveness at both local and international levels.

Dr. Zeger Degraeve, dean of MBSC, said: “We are proud to partner with SWA to launch the development program, which aligns seamlessly with our mission to develop leaders who can drive impact and transformation across key sectors. This initiative underscores MBSC’s position as a catalyst for change, empowering individuals to not only achieve personal excellence but also advance the Kingdom’s broader goals.”


SCAI and SMC unite to transform Saudi advertising landscape

SCAI and SMC unite to transform Saudi advertising landscape
Updated 29 December 2024
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SCAI and SMC unite to transform Saudi advertising landscape

SCAI and SMC unite to transform Saudi advertising landscape

The Saudi Company for Artificial Intelligence, a Public Investment Fund company, and Saudi Media Company, a leader in digital advertising sales across the Middle East, have signed an agreement to establish an innovative joint venture, marking a transformative step in the adtech industry. The partnership combines SCAI’s technological leadership with SMC’s robust media expertise to build a comprehensive platform designed to address the evolving needs of advertisers and publishers through advanced advertising solutions.

The signing ceremony, officiated by SCAI’s CEO George Nazi and SMC’s Chairman Mohammed Al-Khereiji, represents a major milestone in both the regional and global adtech ecosystems, reaffirming the leadership of both organizations in driving technological and commercial advancements. The event was attended by representatives from SCAI, SMC and the PIF, demonstrating substantial support for the partnership.

Speaking at the signing ceremony, Nazi said: “This joint venture reflects our commitment to innovation and our vision to lead the adtech transformation in the region. By combining SCAI’s technological prowess with SMC’s market expertise, we aim to create solutions that not only address the immediate needs of the advertising and publishing realms but also set a new standard for excellence in the industry.”

Al-Khereiji added: “We are proud to partner with SCAI in this forward-thinking initiative. This joint venture is not just a business endeavor but a major stride toward redefining how technology and AI intersect in the media and advertising space. Together, we aim to deliver exceptional value to our stakeholders and help shape the future of digital media and advertising in the Middle East.”

Khalid Alkhudair, CEO of SMC, said: “This collaboration marks a transformative step in the media and advertising field. By combining SCAI’s technological capabilities with SMC’s deep expertise in media, we are creating a company that will redefine how data and AI are leveraged to deliver impactful advertising solutions.”

He added: “SMC’s goal is to drive innovation and empower stakeholders with tools and platforms that offer precision, efficiency, and unmatched value in a rapidly evolving digital ecosystem.”

The new digital and AI company in media and advertising is conducting an extensive assessment of the market in Saudi Arabia and the region to lay the foundation for adtech and mediatech applications. This endeavor will streamline advertising processes for buyers and optimize the monetization of digital properties for sellers. Central to these technologies is a focus on precision and efficiency, achieved by managing insights and aligning strategies through advanced tech and AI applications.


LuLu opens first store in Makkah, 250th globally

LuLu opens first store in Makkah, 250th globally
Updated 28 December 2024
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LuLu opens first store in Makkah, 250th globally

LuLu opens first store in Makkah, 250th globally

Lulu Retail launched its first store in Makkah, located close to Masjid Al-Haram, in Jabal Omar on Ibrahim Al-Khalil Street. This highly anticipated opening marks a significant milestone, as it also represents Lulu’s 250th store globally, highlighting the retailer’s remarkable growth and expansion across the Middle East and beyond.

The new Makkah store is strategically positioned to serve both the local community and the millions of pilgrims who visit the holy city each year. With its prime location near the Holy Mosque, the store provides a top-quality shopping experience for visitors and residents alike, making it easier for them to access essential products and services.

The store was inaugurated by Zaher Abdulmajeed Khan, leasing manager at Jabal Omar Development Company, and Samer Sabra, chief asset management officer at Jabal Omar Development Company. Dignitaries who attended the launch event included Ashraf Ali M.A., executive director of Lulu Group; Shehim Mohammed, director of Lulu Saudi Hypermarkets; Rafeek Mohammed Ali, western region director of Lulu Hypermarkets, and other officials.

“We are proud to open our new store in Makkah, and are committed to providing high-quality services and products to pilgrims and local communities. This store is a reflection of our dedication to supporting the growing needs of the community, particularly those traveling to this holiest city. We are pleased to contribute to making their visit more convenient by offering a wide range of products tailored to their needs. This opening marks an important milestone in our long-term expansion strategy across the Kingdom,” said Ashraf Ali.

The Makkah store features a variety of offerings, including an express supermarket, a fresh food section, Lulu Connect for mobile accessories, digital electronics and services, and a fashion store showcasing a wide range of collections.

The store operates 24 hours a day, allowing customers to shop whenever they need, whether for everyday essentials or during the busy pilgrimage seasons. 

The opening of Lulu’s first store in Makkah is part of a broader expansion strategy, with plans to open more outlets in both Makkah and Madinah over the coming months. 

Lulu’s growth in Saudi Arabia continues to gain momentum, with plans to open 100 stores across the Kingdom within the next three years.

 


New Murabba launches training program for young Saudis

New Murabba launches training program for young Saudis
Updated 28 December 2024
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New Murabba launches training program for young Saudis

New Murabba launches training program for young Saudis

New Murabba — a PIF Company — has announced the launch of its inaugural Graduates Program, a strategic initiative designed to cultivate and empower the next generation of Saudi leaders. The program welcomed its first cohort, marking a significant milestone in New Murabba’s commitment to developing exceptional talent and contributing to the Kingdom’s Vision 2030 goals.

Through a rigorous selection process, New Murabba has identified exceptional graduates who embody the program’s values. This immersive program will equip these individuals with critical skills in construction, engineering, project management, artificial intelligence, and other key areas, ensuring they are prepared to contribute to building the world’s “largest and most transformative downtown.”

“Aligned with Saudi Vision 2030, New Murabba is dedicated to investing in the nation’s future by providing unparalleled opportunities for its youth,” the company said in a statement. “This program exemplifies the company’s commitment to education, training, and workforce localization. Participants will embark on a transformative journey that seamlessly integrates structured on-the-job training with targeted learning courses.” 

Mamdouh Al-Quraishi, chief corporate services officer at New Murabba

Mamdouh Al-Quraishi, chief corporate services officer, said: “By cultivating the next generation of leaders, New Murabba aspires to build a brighter tomorrow for our nation. We are confident these graduates will shape the future of our community and drive innovation on a global scale.”

The New Murabba Graduates Program represents a significant investment in the future leaders of Saudi Arabia. This initiative, along with other upcoming efforts, will lay the foundation for a new generation of skilled professionals who will remarkably support the continuous development taking place in the Kingdom.


A software-defined future for the automotive industry

A software-defined future for the automotive industry
Updated 28 December 2024
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A software-defined future for the automotive industry

A software-defined future for the automotive industry

Modern vehicles are packed with advanced software and electronics, enhancing performance but also changing how manufacturers assess benefits and risks. To stay competitive in today’s market, automakers must embrace digital transformation, moving from mechanical to software-defined vehicles. This industry shift is driven by three trends: the rise of EV powertrains, the spread of semi-autonomous driving capabilities, and the expansion of digitalization into manufacturing. As hardware and software converge in products, so too must design, manufacturing and maintenance evolve for a digital age.

Revolutionizing Collaboration for Success in EVs

Electrification has pushed automakers to rethink traditional automotive design and manufacturing. Companies now have to reconsider the information needed by EV drivers and how vehicle software and E/E systems are architected. Meanwhile, the future of battery electrification hinges on advancements in battery technology and charging infrastructure. This includes new battery management system software to extend battery life by learning drivers’ charging behaviors. Comprehensive integrations across supplier networks are essential for managing the interdisciplinary architectures of EVs.

Digital threads facilitate this integration by establishing a structured data flow across the product lifecycle, enabling every design discipline to access relevant data for optimized product design. Digitalizing development allows real-time, two-way exchanges with suppliers, ensuring updated requirements and understanding part availability. Strong connections in the digital twin from design to manufacturing ensure a smooth transition between these domains, enhancing traceability and enabling accurate over-the-air updates throughout a vehicle’s lifetime. Companies that can leverage software to innovate and adapt to this dynamic market will gain a competitive edge.

Updating Development Workflows for Autonomy

While EVs are still gaining traction, autonomous vehicle features are becoming standard, with many manufacturers offering Level 3 capabilities. However, achieving higher autonomy levels requires closer integration of mechanical, electrical, electronic, and software systems, increasing development complexity and cost. This stems from the verification and validation challenges of dynamic city streets.

Streamlined interdisciplinary collaboration is crucial for making autonomy a viable business strategy. The digital twin helps engineers uncover potential issues during early simulations, allowing for problem-solving within the context of a digital twin of the entire vehicle. A fully digital solution enables greater design exploration across all domains. But breaking down traditional silos between these domains requires defining and communicating system requirements digitally. A digital process helps manage the complexity and cost implications of increased electronics and software.

Delivering system requirements dynamically to suppliers allows for early validation of subsystems in conjunction with connected systems. For example, sensors for autonomous capabilities can be validated against control boards, mechanical interfaces, and software-in-the-loop tests early in the process. The comprehensive digital twin provides traceability and data accessibility, mitigating risks and ensuring a rigorous workflow without slowing development.

Digitalization also adds value once a vehicle is on the road. A digital feedback mechanism between the factory and the vehicle allows OEMs to update and improve software-based functionality. Data from vehicles in the field can improve the digital twin and provide over-the-air updates, enhancing existing and future vehicles. This continuity of data offers the flexibility and scalability needed to implement new autonomous technologies, driving innovation and improving safety.

Delivering Products Faster with Smart Manufacturing

The complexity of building autonomous features and overhauling powertrains for electrification extends to manufacturing as well. OEMs are adopting smart manufacturing technologies to achieve flexible, efficient, and sustainable operations. Faster implementation on the factory floor allows businesses to pivot quickly when facing supply chain issues.

A digital twin of production also enables manufacturers to optimize production virtually, exploring all configurations and commissioning machine operations with minimal downtime. Connecting design and manufacturing through the comprehensive digital twin helps businesses optimize time while meeting quality, sustainability, and time-to-market goals. Digitalization streamlines data flow between these worlds, fostering adaptability and innovation.

Cross-functional collaboration powered by the comprehensive digital twin enables flexible operations, advanced automation, and proactive sustainability. Merging the real and digital worlds brings new mobility generations to market successfully, with actionable insights before physical commissioning and throughout production. This shift-left approach drives high-quality and sustainable manufacturing in SDVs.

A Software-Defined revolution through digitalization

Designing and manufacturing a software-defined vehicle for tomorrow requires greater collaboration across engineering domains, automotive manufacturers, and the global supply chains they rely upon. A digital transformation of automotive design and manufacturing is the solution for addressing the increased cost, time, and risk software and electronics bring to the automotive industry. Creating a comprehensive digital twin of the SDV and a robust digital thread between all the key disciplines helps ensure that the overall system requirements are met and validated. Digitalization provides the framework and accessibility to make success sustainable for the next big transition in the automotive industry.

  • The writer is Nand Kochhar, vice president of Automotive and Transportation at Siemens Digital Industries Software.