Tetra Pak launches ‘Made, Consumed and Recycled in Saudi Arabia’ campaign

Niels Hougaard, managing director of Tetra Pak Arabia
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Tetra Pak has launched its “Made, Consumed and Recycled in Saudi Arabia” campaign, marking 44 years as an industry champion of economic development, sustainability efforts, and food security in the Kingdom. The campaign enforces the company’s commitment to the economic diversification of the Kingdom’s economy and embraces the opportunity to highlight Tetra Pak’s role in reinforcing Saudi Arabia as a regional hub for food packaging and manufacturing in the Middle East.

Since its establishment in Saudi Arabia in 1980, Tetra Pak has significantly contributed to the Kingdom’s industrial and economic growth. The Jeddah factory that produces millions of products annually has been instrumental in positioning Saudi Arabia as a central hub for food packaging in the Middle East. This factory exports 40 percent of its products to 11 countries and has produced more than 165 billion products since its inception in 1998.

“Tetra Pak’s 44-year journey in Saudi Arabia is a testament to our unwavering commitment to the Kingdom’s economic development and Vision 2030 goals,” said Niels Hougaard, managing director of Tetra Pak Arabia. “Our world-class local production contributes to Saudi Arabia’s food security and supports local food and beverage customers in rolling out innovative food products in the local and export markets.”

As a first mover in carton packages recycling in the Kingdom, Tetra Pak invested $3 million in Saudi Arabia’s first comprehensive carton packages recycling solution. 

Partnering with Obeikan Paper Industries and Saudi Top Plastics, the recycling facility has the capacity to recycle 8,000 tons of carton packages annually, demonstrating the company’s commitment to supporting customers’ sustainability goals and aligning with Saudi Vision 2030’s circular economy targets.

Tetra Pak plays a pivotal role in supporting Saudi Arabia’s food and beverage industry, with more than 80 percent of local businesses relying on Tetra Pak’s processing equipment and packaging products to build and operate their plants efficiently in the Kingdom.