https://arab.news/rt6z5
- Three-season deal positions Riyadh Season as the official sponsor of one of the world’s strongest leagues
- La Liga President Tebas highlights strategic importance of the Kingdom to La Liga
RIYADH: Riyadh Season is to sponsor Spain’s La Liga for the next three seasons.
Riyadh Season, which was represented by Faisal Bafarat, the CEO of the General Entertainment Authority, signed the partnership agreement with Spanish football’s La Liga President Javier Tebas.
It marks a three-season deal that positions Riyadh Season as the official sponsor of one of the world’s strongest football leagues.
Tebas highlighted the strategic importance of the Kingdom to La Liga, noting the immense passion that Saudi football fans have for the Spanish league.
He added that La Liga is committed to fostering the growth of the sports and entertainment industry in the Kingdom by supporting initiatives like Riyadh Season.
David Villa, La Liga’s ambassador, expressed confidence that the partnership with Saudi Arabia would open new avenues for collaboration.
He stressed that football in the Kingdom had experienced tremendous growth in recent years, making it an ideal partner.
The partnership, which reflects Riyadh Season’s global presence, aims to initiate promotional activities for both brands and implement joint initiatives targeting football fans and visitors to Riyadh Season.