DUBAI: Guess this week tapped Saudi Arabia-based Argentine model Georgina Rodriguez as the face of its 2024 holiday campaign.
Set to launch this month, the collection includes a range of footwear, from high heels to boots, along with ready-to-wear pieces, outerwear and accessories.
Rodriguez, a familiar face for Guess, was photographed by the brand’s longtime collaborator Nima Benati, showcasing an array of looks from the new holiday line.
In one shot, she reclined on a sofa in a nude mini-dress embellished with diamonds. Another look featured her in a satin animal-print dress, paired with a shaggy pink coat and nude heels, accentuated by a bold red handbag. She also appeared in a long camel coat, belted at the waist, with matching snakeskin boots and a handbag.
In another outfit, Rodriguez stunned in a deep red knit dress, styled with knee-high boots and a red handbag. She also posed in black-and-white photos, wearing a denim jumpsuit and pointed-toe heels.
Creative Director Paul Marciano emphasized their strong ongoing collaboration in a statement, saying: “Georgina perfectly embodies the spirit of the Guess woman — her beauty, confidence, and elegance make her the ideal face of our brand.
“Working with her over the years has been a wonderful experience, and this new campaign brings her iconic look and the essence of the brand to the forefront once again,” he added.
Meanwhile, Rodriguez said: “I was delighted when Guess asked me to be the face of the Holiday campaign. It is truly an honor to be part of the Guess family, and I am absolutely thrilled for the wonderful opportunity to be a Guess Girl again.”
Rodriguez was in Paris last week for the city’s prestigious fashion show. She attended the Messika and Vetements shows.
For Messika, she donned an off-the-shoulder, form-fitting silver dress with a metallic finish and slight draping at the bust, complementing her look with silver pointed-toe heels, a glitzy diamond necklace and matching earrings.
Meanwhile, for Vetements, Rodriguez was dressed in a sleek, off-the-shoulder black velvet mini dress that she paired with sheer black tights and classic black stiletto heels. For accessories, Rodriguez added a statement diamond necklace and matching earrings with her hair styled in a wet-look finish.
