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- Ali Kamakhi highlighted the profitability of newsletters, describing them as one of the simplest ways to generate high income
RIYADH: Workshops at the Riyadh International Book Fair covered such varied topics as newsletter creation, imagery, and biography writing.
“Creating a Successful Newsletter” saw Ali Kamakhi, the founder of business e-newsletter Jareed, talk about the importance of accompanying information and links. He highlighted the profitability of newsletters, describing them as one of the simplest ways to generate high income.
Kamakhi said the secret behind a great newsletter lay in establishing a direct relationship with the audience, achieving higher engagement, and lowering operational costs. He also identified two important ways to expand a newsletter’s reach — sponsorships and subscriptions.
A second workshop, “Aesthetic Imagery in Poetry and Music,” was presented by novelist Youssef Fadel. He addressed such topics as aesthetic imagery in melodies, the role and importance of literature, and tools for creating aesthetic images.
He explained how melody added an aesthetic dimension to words through sound effects that influence the listener, and that meter in poetry is the rhythm that gives the text musical control.
The Riyadh International Book Fair, organized by the Literature, Publishing and Translation Commission, takes place at Riyadh International Convention and Exhibition Center until Oct. 5.