Pakistani IT firms showcase AI, Big Data solutions at Amsterdam tech exhibition

The picture shared by the Pakistan embassy in The Hague on Oct. 3, 2024, shows participants attending AI and Big Data Expo Europe in Amsterdam, Netherlands. (Pakistan embassy)
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  • Exhibition held from Oct. 1-2 was sponsored by Trade Development Authority of Pakistan
  • Pakistan’s participation shows its growing expertise in AI, big data, says commerce ministry 

ISLAMABAD: Four Pakistani information technology firms showcased cutting-edge artificial intelligence (AI) and big data solutions at an exhibition in Amsterdam this week, highlighting the country’s role as a key player in the global tech arena, the commerce ministry said on Thursday.

The AI and Big Data Expo Europe was held from Oct. 1-2 in Amsterdam, featuring next-generation technologies and strategies in the world of artificial intelligence. The event was sponsored by the Trade Development Authority of Pakistan and included various speakers from the fields of data science. 

AI technology enables computers and machines to simulate human learning, comprehension, problem-solving, decision making and creativity. Big data refers to extremely large and diverse collections of structured, unstructured, and semi-structured data that continues to grow exponentially over time. Big data is used in machine learning, predictive modeling, and other advanced analytics to solve business problems and make informed decisions. 

“Four leading Pakistani IT companies Reach the Globe, ICILtek, NorthBay Solutions and Sofizar/ ConstellationCK proudly represented Pakistan at the AI and Big Data Exhibition Europe at the RAI Convention Center in Amsterdam,” the commerce ministry said in a statement on Thursday.

Pakistan’s embassy in The Hague played an important role in promoting the participation of these companies by ensuring a “seamless setup” of the Pakistan Pavillion, the ministry said. It added that the embassy also facilitated booths for local companies and promoted Pakistani IT firms in front of visitors from different sectors. 

The Pakistani embassy hosted a networking dinner to bring together local IT firms and key stakeholders representing Dutch companies, the statement said. The dinner provided a platform for Pakistani and Dutch businesses to discuss collaboration opportunities. 

Muhammad Shafiq Haider Virk, Pakistan’s trade and investment councilor in the Netherlands, said the participation of the four local companies demonstrated the South Asian nation’s growing expertise in AI and big data.

“The Embassy of Pakistan in The Hague will continue to support and promote Pakistani businesses on the global stage, strengthening our trade ties with the Netherlands and Europe,” he said.