Sustainable mobility: KAUST partners with ALJ Motors & Toyota

Sustainable mobility: KAUST partners with ALJ Motors & Toyota
KAUST has established a state-of-the-art laboratory under its Clean Energy and Research Platform dedicated to advancing hydrogen fuel cell research in Saudi Arabia.
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Updated 29 September 2024
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Sustainable mobility: KAUST partners with ALJ Motors & Toyota

Sustainable mobility: KAUST partners with ALJ Motors & Toyota

King Abdullah University of Science and Technology, Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, and Toyota Motor Corporation have embarked on a strategic partnership to advance hydrogen fuel cell research in Saudi Arabia. This collaboration will support the Kingdom’s decarbonization efforts across the transportation sector and beyond, contributing to the national goal of achieving net-zero greenhouse gas emissions by 2060.

As a centerpiece of this partnership, KAUST has acquired proton electrolyte membrane fuel cell modules from TMC, establishing a state-of-the-art laboratory at KAUST under its Clean Energy and Research Platform dedicated to advancing this cutting-edge technology. This facility will be at the forefront of Saudi Arabia’s efforts to lead in hydrogen innovation, particularly in tailoring fuel cells to the region’s unique environmental conditions.

Professor Mani Sarathy at KAUST said: “At KAUST, we are excited to collaborate with TMC and Abdul Latif Jameel Motors to drive the adoption of hydrogen fuel cell technology in Saudi Arabia, aligning with the Kingdom’s Vision 2030 and net-zero goals for 2060. Through our Clean Energy Research Platform, we are focused on advancing research that will optimize hydrogen fuel cells for the region’s specific conditions, ensuring their efficiency and reliability. This partnership demonstrates our commitment to pioneering innovations that support sustainable solutions and contribute to a greener future for Saudi Arabia and beyond.”

Professor Sarathy of KAUST’s Physical Science and Engineering Division and his team at CERP are currently leading research efforts to explore the performance, durability, and environmental integration of PEM fuel cells, supported technically and financially by TMC and Abdul Latif Jameel Motors. The team is conducting a series of modeling and experimental studies to assess factors such as temperature sensitivity, humidity impact, and overall efficiency, with the goal of maximizing the environmental benefits of these fuel cells within the Kingdom’s infrastructure.

Saudi Arabia, with its vast renewable energy resources, is well-positioned to produce both green hydrogen and blue hydrogen using carbon capture, utilization, and storage technology. With this in mind, the Kingdom aims to produce approximately 2.9 million tonnes of hydrogen by 2030, with competitive costs for both domestic use and export.

Nobuyuki Takemura, chief representative of the Toyota Liaison Office for Mobility and Energy for Saudi Arabia, Toyota Motor Corporation, said: “For over two decades, Toyota has led the way in environmentally friendly mobility solutions, demonstrating an unwavering commitment to a zero-carbon future through continuous innovation and substantial global investment. In partnership with the KAUST research team within CERP and Abdul Latif Jameel Motors, we are bringing this technology to the Kingdom of Saudi Arabia, supporting its decarbonization goals. Toyota is dedicated to contributing to the research at KAUST, and to advancing the Kingdom’s economic diversification and circular carbon economy, in alignment with Vision 2030.”

Mazin Ghazi Jameel, managing director of Toyota Marketing Operations, Abdul Latif Jameel Motors, said: “Abdul Latif Jameel Motors is dedicated to facilitating the development and adoption of solutions that benefit both local and global communities. A key focus is promoting fuel cell technology to establish Saudi Arabia as a key contributor to sustainable mobility. This strategic partnership reaffirms our commitment to enabling a future of cleaner, efficient and smarter mobility accessible to all, supporting the transformational needs of businesses and individuals in the Kingdom of Saudi Arabia.”


Saudi MBA students tap into global expertise with Oxford program

Saudi MBA students tap into global expertise with Oxford program
Updated 29 September 2024
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Saudi MBA students tap into global expertise with Oxford program

Saudi MBA students tap into global expertise with Oxford program

Prince Mohammed Bin Salman College of Business and Entrepreneurship, a world-class business school in the Kingdom, has completed its first “Summer at Oxford” program, marking a significant step in advancing international education among Saudi business schools.

Held from Aug. 20-24, the program brought 55 Executive MBA and Masters in Management students from MBSC to Oxford University for an immersive educational experience.

The initiative was introduced in response to increasing demand among MBSC students for global learning opportunities.

“Our students benefit from an East-meets-West learning environment,” said MBSC Vice Dean Professor Larissa Von Alberti. “After the success of our ‘Summer at Babson’ elective in the US, we launched this new initiative to offer our students the opportunity to study at another top-ranked global institution.”

During their time in Oxford, students participated in a multicultural academic setting, networked with peers from other international institutions, and engaged in cultural activities within the historic city. They were housed in historic colleges such as Oriel and Brasenose and attended lectures in modern facilities, including the Amersi Lecture Room, inaugurated by former UK Prime Minister and Oxford alumnus Theresa May.

The program included sessions led by Oxford academics, including Professor Richard Whittington, author of the globally acclaimed “Exploring Strategy” textbook, and Professor Marc Ventresca, an award-winning researcher who co-authored a book on innovation, with MBSC’s Associate Professor Yasser Bhatti. These sessions provided MBSC students with insights into global business trends and cutting-edge research.

A networking event hosted by the Oxford Saïd Business School MENA Club, co-led by MBA students Farah Al-Zubi and Hassan Al-Afalig, featured participation from students worldwide, including those from Saudi Arabia. The event facilitated discussions on the growing opportunities for skilled talent in the Kingdom.

Bhatti, who led the program, said that it broadens students’ academic horizons and positions MBSC as a globally recognized institution. “We are proud to offer our students learning experiences in prestigious environments such as MBSC in Saudi Arabia, Babson in the US, and now Oxford in the UK,” he said.

The successful conclusion of the “Summer at Oxford” program underscores MBSC’s commitment to becoming a leading global business school, in line with Saudi Arabia’s Vision 2030.


‘Made in Saudi’: Nahdi drives localization of pharma industry

‘Made in Saudi’: Nahdi drives localization of pharma industry
Updated 25 September 2024
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‘Made in Saudi’: Nahdi drives localization of pharma industry

‘Made in Saudi’: Nahdi drives localization of pharma industry

In an effort to support national products and enhance their presence across Nahdi Medical Company’s network of branches, the Saudi Exports Development Authority, represented by the “Made in Saudi” program, signed a strategic MoU with the leading pharmacy chain. The MoU was signed by Abdulrahman Althkair, CEO of Saudi Exports, and Yasser Joharji, CEO of Nahdi, during a ceremony held at one of Nahdi’s pharmacies in Riyadh.

The signing ceremony also included the launch of the first-ever shelves exclusively dedicated to Saudi products at Nahdi’s pharmacies. The shelves, which come under the “Made in Saudi” brand, are dedicated to high-quality locally made health related products and medical supplies. Nahdi recognizes the importance of providing Saudi products and making them more accessible to customers while enhancing their awareness of their quality and competitive strength, which is on par with global brands. Moreover, Nahdi seeks to encourage customers to shop local, and enhance exports to global markets — goals it has in common with the Made in Saudi program.

Althkair said: “This strategic collaboration with Nahdi Medical Company aligns with the framework of Saudi Exports represented by the Made in Saudi program, to enhance the positioning of Saudi products and facilitate consumers accessing them in both local and global markets. It also emphasizes the importance of fostering effective strategic partnerships with both the public and private sectors.” 

Yasser Joharji CEO of Nahdi

He added: “This partnership reflects our ongoing commitment to supporting economic diversification and contributing to achieving the Kingdom’s Vision 2030 by empowering Saudi products locally and enhancing their exports globally.”

Joharji, meanwhile, expressed pride in the partnership, saying: “Our strategic partnership with the Saudi Exports Development Authority represented by the Made in Saudi program is a true source of national pride. It will play a role in supporting the strategic goals of localizing pharmaceutical industries and medical supplies and contributing to advancing national development on multiple fronts.

“We have full confidence in the quality of local manufacturing and are committed to reinforcing our trust in our national capabilities, enabling us to compete globally and enter the highest of international ranks, God willing. We are honored to play a key role in promoting the ‘Made in Saudi’ brand and raising awareness of its quality and value. Nahdi has plans in place to actively promote Saudi products within its pharmacies both inside and outside the Kingdom. We will also pursue various joint initiatives with the Made in Saudi program, which we believe will add more beats to Saudi society.”

The signing of the MoU between the two entities marks the beginning of several national initiatives in the healthcare sector. This partnership is set to support the localization of the pharmaceutical industry, medical supplies, and health products, expanding their availability in sales outlets both inside and outside the Kingdom.

Additionally, the collaboration will focus on increasing consumer awareness of the quality of Saudi-made products through joint initiatives, including training programs, workshops, and participation in exhibitions and events. These efforts will contribute to driving national economic development and enhancing the perception of Saudi products and services both locally and internationally.


IKEA marks N-Day with ‘Green at Heart’ campaign

IKEA marks N-Day with ‘Green at Heart’ campaign
Updated 25 September 2024
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IKEA marks N-Day with ‘Green at Heart’ campaign

IKEA marks N-Day with ‘Green at Heart’ campaign

Having been a part of Saudi Arabia for 40 years, IKEA Alsulaiman took part in the Kingdom’s annual National Day celebrations by launching its “Green at Heart” campaign. The campaign creatively showcases how IKEA’s signature blue and yellow colors create Saudi Arabia’s national green color symbolizing unity, cultural appreciation, and the strong bond between the brand and the Kingdom.

“Green at Heart” is based on the insight that the Saudi green color is a blend of IKEA’s blue and yellow colors, which represents the harmonious connection between IKEA’s Swedish heritage and its deep-rooted relationship with the Kingdom. It acknowledges Saudi Arabia’s national pride while reflecting IKEA’s respect for and understanding of Saudi culture. The goal is to highlight the shared values and enduring connection that IKEA has formed with the Kingdom in more than 40 years of operation.

IKEA launched the concept on social media with a set of creative visuals that are divided into IKEA’s two primary colors with blue and yellow products on opposite ends of the visual. The products merge together to form a green color that symbolizes the unity between IKEA and Saudi Arabia with the tagline “Green at Heart.” The campaign extends beyond the static visuals with a dynamic and emotional video that brings the concept to life and amplifies the campaign message. In the video, we see a Saudi woman seamlessly paint the Saudi flag by blending blue and yellow colors from IKEA’s MÄLA paint colors.

To complement the digital elements, IKEA set up an interactive booth in-store encouraging customers to immerse themselves in the “Green at Heart” experience. The booth’s design creatively incorporates IKEA’s blue and yellow colors blending them to form the signature green theme of the campaign, where visitors can take photos and share them on social media, further amplifying the campaign’s reach. This initiative strengthens IKEA’s omni-channel approach, ensuring customers can celebrate both in-store and online.

“Green at heart represents a symbolic and deep-rooted relationship between IKEA Alsulaiman and Saudi Arabia for more than 40 years that is built on shared values and a mutual commitment to better everyday lives,” said Rami Rihani, acting chief marketing officer at IKEA.


Saudi health care investor Burjeel Holdings partners with US-based Axiom Space for space medical research

Saudi health care investor Burjeel Holdings partners with US-based Axiom Space for space medical research
Updated 25 September 2024
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Saudi health care investor Burjeel Holdings partners with US-based Axiom Space for space medical research

Saudi health care investor Burjeel Holdings partners with US-based Axiom Space for space medical research

In a significant milestone for both global healthcare and space exploration, Burjeel Holdings, a leading healthcare investor in Saudi Arabia, has announced a partnership with Axiom Space, a global leader in human spaceflight services. The partnership, unveiled at New York’s iconic Times Square, is set to push the boundaries of medical research and innovation by leveraging the unique environment of space to study how the human body reacts in microgravity.

This long-term collaboration with Axiom Space, renowned for its comprehensive missions to the International Space Station, will focus on space-based medical research. As their first initiative, Axiom Space and Burjeel are working on sending a suite of medical capabilities to space to further science research on how the human body reacts in microgravity. The suite consists of best-in-class technologies used in hospitals and clinics around the world, including Burjeel Holdings’ flagship facility Burjeel Medical City in the UAE. The research seeks to study how the microgravity environment affects relevant biomarkers, drug substance quality, and remote health services.

Axiom Space astronauts intend to wear and operate these technologies remotely throughout their training, launch, and during Axiom Mission 4 (Ax-4), which is scheduled to launch next spring. The insights gained from this research are expected to pave the way for innovative healthcare solutions that could benefit patients worldwide, including those in Saudi Arabia.

“Through our groundbreaking partnership with Axiom Space, we are not only advancing the frontiers of medical innovation in microgravity but also ensuring that patients around the globe benefit from next-generation healthcare solutions. Just as we continue to benefit from innovations born from space missions over 50 years ago — transforming everything, from telecommunications to medical imaging — this partnership represents a commitment to leveraging the unique environment of space to develop and enhance treatment methodologies,” said Dr. Shamsheer Vayalil, founder and chairman of Burjeel Holdings.

Dr. Lucie Low, chief scientist at Axiom Space, highlighted the significance of the partnership with Burjeel Holdings, noting how Axiom Space is creating opportunities for organizations worldwide to conduct medical research in space.

“We are reimagining how humans live and work in low-Earth orbit by utilizing microgravity to deepen our understanding of the human body. At the same time, we are educating the global community on how to harness the microgravity environment for scientific and technological advancements that benefit humanity,” said Dr. Low.

Since its 2022 expansion plans, Burjeel Holdings has rapidly advanced in Saudi Arabia, successfully launching PhysioTherabia, a network of physiotherapy, wellness and rehabilitation centers, with plans to open 60 centers by 2025. Additionally, Burjeel is set to launch two Specialized Day Surgery Centers in Riyadh, reinforcing its commitment to elevating healthcare standards in the Kingdom. 


Saudi health care investor Burjeel Holdings partners with US-based Axiom Space for space medical research

Saudi health care investor Burjeel Holdings partners with US-based Axiom Space for space medical research
Updated 25 September 2024
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Saudi health care investor Burjeel Holdings partners with US-based Axiom Space for space medical research

Saudi health care investor Burjeel Holdings partners with US-based Axiom Space for space medical research

In a significant milestone for both global healthcare and space exploration, Burjeel Holdings, a leading healthcare investor in Saudi Arabia, has announced a partnership with Axiom Space, a global leader in human spaceflight services. The partnership, unveiled at New York’s iconic Times Square, is set to push the boundaries of medical research and innovation by leveraging the unique environment of space to study how the human body reacts in microgravity.

This long-term collaboration with Axiom Space, renowned for its comprehensive missions to the International Space Station, will focus on space-based medical research. As their first initiative, Axiom Space and Burjeel are working on sending a suite of medical capabilities to space to further science research on how the human body reacts in microgravity. The suite consists of best-in-class technologies used in hospitals and clinics around the world, including Burjeel Holdings’ flagship facility Burjeel Medical City in the UAE. The research seeks to study how the microgravity environment affects relevant biomarkers, drug substance quality, and remote health services.

Axiom Space astronauts intend to wear and operate these technologies remotely throughout their training, launch, and during Axiom Mission 4 (Ax-4), which is scheduled to launch next spring. The insights gained from this research are expected to pave the way for innovative healthcare solutions that could benefit patients worldwide, including those in Saudi Arabia.

“Through our groundbreaking partnership with Axiom Space, we are not only advancing the frontiers of medical innovation in microgravity but also ensuring that patients around the globe benefit from next-generation healthcare solutions. Just as we continue to benefit from innovations born from space missions over 50 years ago — transforming everything, from telecommunications to medical imaging — this partnership represents a commitment to leveraging the unique environment of space to develop and enhance treatment methodologies,” said Dr. Shamsheer Vayalil, founder and chairman of Burjeel Holdings.

Dr. Lucie Low, chief scientist at Axiom Space, highlighted the significance of the partnership with Burjeel Holdings, noting how Axiom Space is creating opportunities for organizations worldwide to conduct medical research in space.

“We are reimagining how humans live and work in low-Earth orbit by utilizing microgravity to deepen our understanding of the human body. At the same time, we are educating the global community on how to harness the microgravity environment for scientific and technological advancements that benefit humanity,” said Dr. Low.

Since its 2022 expansion plans, Burjeel Holdings has rapidly advanced in Saudi Arabia, successfully launching PhysioTherabia, a network of physiotherapy, wellness and rehabilitation centers, with plans to open 60 centers by 2025. Additionally, Burjeel is set to launch two Specialized Day Surgery Centers in Riyadh, reinforcing its commitment to elevating healthcare standards in the Kingdom.