Mahindra and Mahindra, one of India’s leading automotive manufacturers, in partnership with Eram Skills Academy, a unit of Middle East-based business conglomerate Eram Holdings, inaugurated a new skills development program at the ASAP Community Skill Park in Kunnamkulam, Kerala. The program will upskill youth in the rapidly expanding automobile sector, providing much-needed technical expertise and employment opportunities.
The ceremony to officially open the center was led by Pavan Kumar, vice president of Mahindra and Mahindra. Seetha Ravindra, municipal chairperson, launched the state-of-the-art lab facility. Guests at the event included Dr. Siddeek Ahmed, chairman and managing director of Eram Group; K. Ravi, technical head, Mahindra and Mahindra; Pratyush Bose, zonal customer care head, Mahindra and Mahindra; and Lt. Cdr. Sajith Kumar E.V. (Retd.), head of ASAP Community Skill Park.
India, one of the largest automobile markets in the world, is witnessing a rapid expansion of the industry. With the increasing number of vehicles on the road and advancements in automotive technology, there is a significant demand for skilled automobile technicians. It is estimated that India currently faces a shortfall of more than 500,000 skilled automobile technicians, with Kerala alone needing 15,000 technicians in the next two years.
This initiative by Mahindra and Mahindra directly addresses this gap by offering intensive training programs designed for ITI and diploma holders, equipping them with specialized skills required by leading automobile brands, including Mahindra showrooms and service centers. The program promises 100 percent placement for all graduates.
The Mahindra and Mahindra Skill Development Program is a one-month intensive training module that provides hands-on experience and industry-specific skills in the automobile sector. The program is open to candidates with qualifications in ITI, diploma, B. Tech, VHSE, or KGST in automobile technology. Participants will gain industry-relevant knowledge, followed by 15 days of on-the-job training at Mahindra service stations.
This initiative bridges the gap between academic education and industry demands, offering practical training that enhances employability in the competitive automobile sector. Graduates from more than 12,000 ITIs and 3,500 polytechnic institutions in India, particularly in Kerala, are set to benefit from this program.
Speaking at the event, Ahmed, chairman and managing director of Eram Group, said: “We are developing a new ecosystem of skills development to meet the industry’s demand for skilled labor. This program, in collaboration with Mahindra and Mahindra, will craft industry-aligned curricula delivered by experienced trainers, providing candidates with the right skills to succeed in the automotive sector.”
Ahmed also outlined Eram’s vision to transform the traditionally male-dominated automobile service industry by aiming for a 50 percent women workforce at Eram Motors showrooms and service centers. He emphasized Mahindra’s commitment to creating inclusive environments with opportunities for differently-abled individuals as part of this training initiative.
Poulose Theppala, director of Eram Technologies, highlighted Eram Skills Academy’s track record of successfully training and deploying skilled labor in the oil and gas and healthcare sectors. “We are now expanding into the automobile sector to meet the growing demand for skilled technicians. This program is set to revolutionize the automotive training ecosystem in Kerala and South India,” he said.
The partnership with the Additional Skill Acquisition Program, or ASAP, Kerala reflects a commitment to improving the employability of Kerala’s youth by providing industry-specific training, certifications, and internships. Community Skill Parks under ASAP Kerala offer advanced vocational training in sectors like healthcare, electronics, and automotive, helping bridge the gap between academic knowledge and industry requirements.
Mahindra and Mahindra’s initiative also focuses on providing accelerated pathways for ITI and diploma holders, ensuring that they can upskill and secure stable jobs in just one month.
The Skill Development Program is a win-win for aspirants and the industry. It will uplift job aspirants, address the shortage of skilled technicians, and contribute to the overall growth of India’s booming automotive sector.
