DUBAI: French Algerian model Loli Bahia continues to maintain a busy schedule both on and off the runway. After hitting the runway at fashion week in New York and Milan this month, she took to Instagram on Monday to unveil her latest endeavor, starring in the Autumn/Winter 2024 campaign for the Swedish-founded fashion brand H&M.
In a short video and accompanying photos on the brand’s Instagram page, Bahia is seen embracing the cooler months in a series of layered outfits. The campaign opens with her navigating city streets in an all-black ensemble that includes a long coat, sleek shirt and tailored trousers, all set off by striking white pointed-toe heels.
The color scheme of the campaign shifts between deep earth tones and soft neutrals, seen in the 15-second clip.
The additional images feature Bahia in a black strapless mini dress accessorized with long gloves, and in another, she opts for a more relaxed yet equally refined look with a soft leather bomber jacket and matching trousers.
Throughout the campaign, Bahia’s ensembles are complemented by statement accessories such as belts, scarves and boots.
Bahia recently graced the runways at New York Fashion Week and Milan Fashion Week.
In New York, she modeled for American designer Tory Burch, wearing a sleek, structured black ensemble from the Spring/Summer 2025 collection. The outfit featured asymmetrical cuts and overlapping panels, offering a modern, deconstructed look. The top had a wrap-like structure with subtle ties at the front, while the skirt featured a high slit, complemented by oversized statement earrings and classic black peep-toe heels.
Following her appearance in New York, Bahia wowed audiences in Milan at a Gucci show. She wore a charcoal grey, tailored zip-up jacket with a prominent, pointed collar and a slightly oversized fit, striking a balance between relaxed and structured aesthetics. The ensemble was paired with matching wide-leg trousers and accessorized with a sleek, metallic choker and white loafers detailed in black.
Bahia is one of the most in-demand models in the industry. She has walked for a host of prestigious labels, including Chanel, Tory Burch, Givenchy, Lanvin, Schiaparelli and Valentino. Bahia has also fronted campaigns for Saint Laurent, Tod’s, Isabel Marant, Courreges and Max Mara in addition to starring on the cover of Vogue Italia.
