Tetra Pak drives sustainability in Middle East F&B industry

Tetra Pak drives sustainability in Middle East F&B industry
The report underscores Tetra Pak’s pioneering efforts to establish a comprehensive recycling infrastructure for carton packages.
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Updated 1 min 56 sec ago
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Tetra Pak drives sustainability in Middle East F&B industry

Tetra Pak drives sustainability in Middle East F&B industry

Tetra Pak has released its inaugural Arabia sustainability report, exemplifying major advancements in circularity and environmental leadership. The report underscores Tetra Pak’s pioneering efforts to establish a comprehensive recycling infrastructure for carton packages, setting a regional benchmark in the Middle East.

Tetra Pak moved the dial toward a regional circular economy in a landmark agreement between Tetra Pak and Union Paper Mills that brings capacity to recycle 10,000 tonnes of carton packages waste annually in the UAE. Through efforts to establish advanced recycling systems across the region and push circularity, Tetra Pak has secured a combined investment of more than $3.6 million in carton packages recycling infrastructure through strategic partnerships with UPM in the UAE, and Obeikan Paper Industries and Saudi Top Plastics in Saudi Arabia. “At Tetra Pak, we believe in leading by example, and our investments in recycling infrastructure are a testament to our commitment to sustainability and an even deeper commitment to supporting our customers achieve their sustainability goals,” said Marcelo Piva, sustainability director, Middle East and Africa. “This report highlights our ongoing efforts toward a circular economy, and our contributions to a more sustainable future for the region.”

The report goes on to highlight Tetra Pak’s flagship circularity initiatives, such as:

• Water filtering station at IFFCO Nabatat Plant in Saudi Arabia: Tetra Pak has collaborated with IFFCO Group to invest in a water filtering station that recovers and reuses 95 percent of the water used in the equipment, significantly reducing water wastage and enhancing resource utilization.

• School milk programs: Tetra Pak supports school milk programs in Yemen and Iraq, providing fortified milk to 10,000 children in Yemen and reaching 800,000 students across 1,300 schools in Iraq.

Additionally, Tetra Pak’s Jeddah factory that exports to 11 countries in the Middle East, has rolled out several energy and water conservation initiatives and cut material waste through innovative technologies, demonstrating the company’s commitment to minimizing its environmental footprint. As a first-mover in this critical space, Tetra Pak’s initiatives not only set new industry standards, but act as a catalyst driving meaningful change across the region.


National Day: LuLu sets world record for largest flower pot mosaic

National Day: LuLu sets world record for largest flower pot mosaic
Updated 22 September 2024
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National Day: LuLu sets world record for largest flower pot mosaic

National Day: LuLu sets world record for largest flower pot mosaic

In a dazzling display of creativity and national pride, LuLu has officially secured the Guinness World Record for the world’s largest flower pot mosaic. This stunning floral masterpiece, spanning 94 square meters, was unveiled in celebration of Saudi Arabia’s 94th National Day, crafted with an incredible 125,000 fresh flowers. This world record event was held under the patronage of Governorate of Jeddah, Amana Jeddah, the Ministry of Environment, Water and Agriculture, and the Lenobadir volunteering initiative, and in partnership with Comfort, a fabric softener brand.

The achievement was recognized during a ceremony held at ROSHN Waterfront Jeddah, where Guinness World Records adjudicator Mbali Masechaba Nkos presented the certificate to LuLu’s western region team. The event was attended by Ahmed Alqarni, director general of the Ministry of Environment, Water, and Agriculture — Makkah region. 

“This record-breaking event stands as a testament to LuLu’s commitment to fostering national pride and embodies the spirit of unity of the nation,” said Shehim Mohammed, director of LuLu Saudi.

The floral mosaic, crafted with meticulous attention to detail, showcases the theme “Dream and Achieve,” capturing the aspirations and hopes of the Saudi people. The event gathered numerous attendees who marveled at the display, celebrating national pride. Attendees also got the opportunity to participate in various activities and win exciting prizes, including iPhones, AirPods, televisions, and exclusive annual gym memberships.

LuLu hosted the event in association with ROSHN, and Rotana SN. Rafeek Muhammed Ali, regional director, Lulu — western region, and other senior officials were also in attendance.


Najm boosts customer service with new ‘virtual visit’ feature

Najm boosts customer service with new ‘virtual visit’ feature
Updated 17 sec ago
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Najm boosts customer service with new ‘virtual visit’ feature

Najm boosts customer service with new ‘virtual visit’ feature

Najm for Insurance Services has launched a new “virtual visit” channel that allows its customers to make video calls with customer service representatives through Najm’s website. The new service is in line with Najm’s efforts to improve customer experience by providing high-quality services in accordance with the highest standards, leveraging digital technologies for easy access to the company’s services anytime and anywhere.

The “virtual visit” channel currently offers a variety of services, including submitting objections to accident reports, providing claims services, and handling post-accident procedures.

It also features an interactive dashboard that delivers a transparent and satisfying experience for customers. Additionally, the service enables seamless file exchange between customers and service representatives, which leads to enhanced service efficiency and ensures prompt responses.

Najm CEO Mohammed Y. Al-Shehri said: “The virtual visit channel aligns with Najm’s strategic goals of automating services and enhancing our digital infrastructure to offer customers innovative solutions. Since its launch in May 2024, the virtual visit service has seen impressive engagement, with the number of users increasing by over 1,000 percent. Furthermore, around 94 percent of participants expressed their satisfaction with the service.

“With just one click, virtual visit allows customers to complete all their transactions from home, work, or wherever they are, simplifying their journey to access our services. This saves them time and effort, while reducing the need to go to our branches. Furthermore, responding to customer requests and completing transactions has become faster and easier, especially since this service is available even during holidays.”

Al-Shehri encouraged the insured customers and those impacted by traffic accidents to make use of the “virtual visit” service available directly through Najm’s website. This eliminates the need for other virtual communication apps, guiding users with simple, clear steps for a seamless and convenient experience. 

He also emphasized that the service prioritizes confidentiality and privacy, fully adhering to current laws and regulations. Additionally, Al-Shehri pointed out that Najm is actively working to enhance the virtual visit service by adding new features.


Wallan Trading opens Renault showroom in Jeddah

Wallan Trading opens Renault showroom in Jeddah
Updated 18 September 2024
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Wallan Trading opens Renault showroom in Jeddah

Wallan Trading opens Renault showroom in Jeddah

Wallan Trading Company, the official distributor of the French car brand Renault in Saudi Arabia, opened a new showroom in Automall Jeddah, King Abdulaziz Road. The opening ceremony was attended by Jerome Pannaud, managing director of Renault operations in Africa, the Middle East and Asia Pacific, and Abdulaziz Al-Wallan, vice chairman of Wallan Holding, in addition to a selection of senior officials, industry leaders and media representatives

The Renault showroom at AutoMall Jeddah features a range of new Renault models, including the new Renault Arkana, which belongs to the compact multi-purpose coupe category. In addition, the showroom offers a variety of models that are highly popular among admirers of the French automaker in the Saudi market, such as the versatile Renault Koleos, the modern sedan Renault Megane, Renault Duster, and Renault Express.

This new showroom in Jeddah marks the first Renault facility in the western region of the Kingdom under the Wallan Trading umbrella. It follows the opening of a state-of-the-art center for the brand earlier this year in Riyadh, with further showrooms and centers scheduled to open in key regions across the Kingdom.

Vice Chairman Al-Wallan said: “The opening of a dedicated Renault showroom in Jeddah under the umbrella of Wallan Trading comes as part of the company’s expansion strategy following the announcement of its strategic partnership with the Renault Group in the Saudi market last year, 2023, as an official distributor of its products. This aims to serve customers of the French brand in Jeddah and its surrounding areas, and to remain close to them.”

He added: “We are working through our expansion strategy across the main regions of the Kingdom to highlight Renault’s significant industrial, innovative, and technological capabilities, and to offer a diverse range of products and modern models backed by the latest technologies and innovative services to the Saudi market. Our goal is to ensure a premium ownership experience that befits our customers and the prestigious French brand.”

Wallan Trading Company, a subsidiary of Wallan Holding, is one of the oldest companies in the Kingdom’s automotive sector. With more than 45 years of experience, it provides high-quality products and services to its customers. In addition to its partnership with Renault, the company represents major global automobile manufacturers such as Hyundai, Genesis, Geely, and Zeekr.


Sunil John to spearhead Stagwell growth in MENA

Sunil John to spearhead Stagwell growth in MENA
Updated 18 September 2024
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Sunil John to spearhead Stagwell growth in MENA

Sunil John to spearhead Stagwell growth in MENA

Stagwell, a challenger network built to transform marketing, has appointed Sunil John as senior adviser of Stagwell MENA. John will head Stagwell’s forthcoming MENA office, spearheading growth and enhancing collaboration among local agencies and partners. He will also develop new client solutions, utilizing his extensive regional network to support brands aiming for both regional expansion and global reach.
John, named the Best PR Professional in the Middle East by PRWeek in 2023 and 2020, brings more than three decades of regional experience to Stagwell, having founded ASDA’A BCW, the region’s leading PR consultancy, and been instrumental in shaping the public relations landscape in the Arab world. During his time at ASDA’A, he launched Proof Communications, a specialist digital and design firm; OnePoint5, an ESG advisory; and led the annual Arab Youth Survey, a groundbreaking thought leadership platform capturing the hopes and aspirations of the 200 million Arab youth. 
Additionally, as an advisory board member of the Dubai International Chamber since July 2021, John has been influential in reinforcing Dubai’s status as a global trade hub.
“Marketers who miss out on MENA will miss out on one of the biggest consumer growth stories of our decade,” said Mark Penn, chairman and CEO, Stagwell. “As we focus on becoming more competitive internationally, Sunil’s unparalleled experience in MENA and his leadership are what Stagwell needs to deepen our presence and help our clients succeed in this crucial market.” 
“I am excited to join Stagwell and contribute to its unique technology-driven offering in the marketing services landscape,” said John. “The opportunity to integrate my experience, my love of research and insights, and my focus on digital transformation and technology with Stagwell’s innovative approach will bring value to a region that is one of the fastest growing in the world. As a challenger network, I believe Stagwell will be the company that creates significant impact for our clients in the MENA region.” 
John’s appointment comes at a time when Stagwell is opening a new chapter in the region after recently announcing its intent to acquire Consulum, a leading government advisory firm that specializes in strategic communications, public policy and leadership support in MENA and other global markets.


Hikma and Saudi Gastroenterology Association elevate IBD care across KSA

Hikma and Saudi Gastroenterology Association elevate IBD care across KSA
Updated 17 September 2024
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Hikma and Saudi Gastroenterology Association elevate IBD care across KSA

Hikma and Saudi Gastroenterology Association elevate IBD care across KSA

Hikma Pharmaceuticals KSA announced the expansion of its strategic partnership with the Saudi Gastroenterology Association. A memorandum of understanding has been signed between the two entities to enhance the management and treatment of inflammatory bowel disease across the Kingdom through early intervention, multidisciplinary collaboration and public and patient education.

IBD is a chronic inflammation of the intestine characterized by severe stomach pain and diarrhea affecting nearly 5 million people worldwide. The main types of IBD are Crohn’s disease and ulcerative colitis. In Saudi Arabia, the prevalence of this disease has been increasing; as of 2012, the incidence was estimated at 0.94 patients per 100,000 individuals over the past 20 years.

The partnership will address the critical gaps in IBD management from the perspectives of both physicians and patients. Leveraging a multifaceted approach that includes a social media awareness campaign and comprehensive medical training programs, the initiatives have been designed to disseminate essential knowledge about IBD management to healthcare professionals, patients and the public. The medical training programs, accredited by the British Accreditation Council for Medical Education, have been offered to healthcare professionals across the Kingdom, including a specialized small intestinal ultrasound workshop, certified by the International Bowel Ultrasound Society.

Dr. Majed Almadi, president of SGA, said: “Our expanded partnership with Hikma marks a significant step toward enhancing IBD care across Saudi Arabia. Our initiatives are grounded in a patient-centric approach that not only focuses on but also enhances public awareness, improves diagnostics and treatments, and reduces the stigma associated with IBD.”

This collaboration is about empowering patients and providers alike with the knowledge and tools they need to manage this condition more effectively.”

Dr. Ma’moon Al-Araidah, general manager and vice president of Hikma in Saudi Arabia GCC, said: “As a leading provider of essential medicines in the Kingdom, serving patients and healthcare professionals for over 40 years, we are pleased to collaborate with the SGA through this strategic partnership promoting connectivity within our health communities. This multifaceted approach for IBD management represents a significant step forward for patients in the region living with this condition. We are confident that by raising awareness, empowering healthcare professionals, and fostering collaboration with government stakeholders, we are putting better health within reach to improve even more patients’ lives.”