‘A factory of Saudi players’: how Kingdom is nurturing new generation of stars

‘A factory of Saudi players’: how Kingdom is nurturing new generation of stars
Saudi Arabia's players react at the end of the Qatar 2023 AFC Asian Cup football match between Saudi Arabia and South Korea at Education City Stadium in al-Rayyan, west of Doha, on January 30. (Supplied)
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Updated 22 September 2024
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‘A factory of Saudi players’: how Kingdom is nurturing new generation of stars

‘A factory of Saudi players’: how Kingdom is nurturing new generation of stars

RIYADH: With Saudi Arabia the only nation in the running to host the FIFA World Cup 2034, the Kingdom is stepping up efforts to develop the next generation of footballing talent. 

Capitalizing on one of its strongest assets — its large youth population — the Kingdom has made significant strides in developing sporting talent, aiming to transform the country into a global football powerhouse. 

The Future Falcons talent program, under the national governing body the Saudi Arabian Football Federation, was established in 2019. The program has led to young Saudi players being picked for European club teams, including recent transfers to Croatia’s NK Jadran Porec and Greece’s Kavala FC. 




Romeo Jozak, Technical Director Future Falcons Program - Saudi Arabian Football Federation (SAFF)

Leading coach Romeo Jozak, the program’s technical director, told Arab News: “Saudi Arabian talent is enormous. It’s a huge country and there’s a lot of skills, football quality... I think the program is amazing to actually take the football talent of Saudi Arabia, bring it to Europe, and then get it into the competitive level.”

The program hosts a number of players selected by the federation and other national football teams. Originally focused on 18 to 20-year-olds, it recently expanded to include under-16s. 

The under-16 national team will receive professional training for two consecutive seasons in Salou, Spain, beginning this year, with the goal of fostering their development as they start their professional football careers. 

Jozak said that he hoped the inclusion of under-16 players will “open the door for the next year (and the years to follow) … to making it a little factory for the production of Saudi players, together with education.” 

Collaborations with football academies and teams from around the world will provide Saudi players with opportunities for international training stints and exposure to different playing styles. These partnerships not only develop young players’ skills, but also broaden their footballing perspectives. 




The country’s commitment to youth development is also evident in the partnerships with international clubs and football organizations showcased through the Future Falcons program. (Supplied)

Yazan Madani, 19, is one of the Future Falcons program players this past season that Al-Ahli have developed and helped to sign a professional contract for two years with FK Egnatia, current Albanian league champions.


Speaking to Arab News, Madani explained the reasons for wanting to pursue this career. “It all started when I was nearly five years old and expressed my passion for the sport. It became a key component of my life in general and my daily life in particular. I also expressed great passion for achieving all the goals I ever dreamed of turning into reality one day.”


Madani was familiar with the program for two years before joining, and had been eagerly waiting to be selected. “I finally managed to join a European club through the program.”


“I gained a lot of experience and skills at all levels. Playing against the best European and international clubs and being a tough opponent requires the players, along with the technical, administrative and medical teams, to exert great efforts and put in a lot of work on a daily basis. The preparation was conducted under the leadership of the general director of the program, Ghassan Felemban. I would also like to thank Al-Ahli club and its academy director, Qassem Al-Tayeb, for providing me with the support and cooperation I needed to achieve these goals in my sporting career,” Madani said.

Jozak said that in 27 years of involvement with football, he has yet to see an elite program to match the Saudi government’s initiative.

“Taking the national team to Europe, to the center of the football world, giving them everything, and also assuring the education for the young players. This is something that is truly amazing,” he said.




Yazan Madani, 19, is one of the Future Falcons program players who signed a professional contract for two years with FK Egnatia, current Albanian league champions. (Supplied)

This grassroots approach ensures that talent is spotted early and given the opportunity to develop through rigorous training programs that prepare players for the top level of international competition. A focus on scouting has already yielded results, with several young players making their mark in domestic and international competition.

Saudi youth players continue to make international headlines and compete in some of the biggest stadiums. While the Saudi under-23 team failed to reach the Paris Olympics earlier this year, they still showcased their skills, including a 5-0 victory over Thailand at the AFC U-23 Asian Cup.

The establishment of the Saudi Pro League Youth Academy, alongside various regional academies, is a cornerstone of the development initiative. Academies offer top-class facilities, professional coaching, and a structured training regimen, ensuring that young players receive the best possible start in their football careers.

One of the key elements of the strategy is an emphasis on scouting and recruitment. SAFF has developed a nationwide network to identify promising young players from local leagues and schools, including Mahd Academy.




The country’s commitment to youth development is also evident in the partnerships with international clubs and football organizations showcased through the Future Falcons program. (Supplied)

The academy was established in 2020 to develop young athletes in a variety of sports, and develop strategies to achieve sporting success regionally and internationally. Even though it was launched during the pandemic, more than 10,000 athletes registered with the academy through its online forum during its first year. 

Jozak said: “In the current squad, we have three players from Mahd Academy. We have a couple of players from Al-Nassr Club, a couple of players from Al-Fateh, the same way we are using the talent of Mahd Academy.

“Speaking to people from there, the goal of Mahd Academy is to produce players for the national team, the same as us. So, we all have and should have the same goal in Saudi Arabia, and that is to feed and filter the talent to the national team.”


Saudi women embrace natural beauty: a fresh take on changing standards

Saudi women embrace natural beauty: a fresh take on changing standards
Updated 07 January 2025
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Saudi women embrace natural beauty: a fresh take on changing standards

Saudi women embrace natural beauty: a fresh take on changing standards
  • Trend focuses on simplicity over perfection
  • Consumers take more mindful approach

RIYADH: Women in Saudi Arabia have been embracing a more natural approach to their beauty routines in recent years, focusing on sustainability, health and authenticity over heavy makeup and curated perfection.

Arab News spoke to several women who described how this trend reflects a deep alignment with personal and societal values — prioritizing routines that enhance their natural features while promoting overall well-being and environmental sustainability.

For Laila Al-Ghamdi, this change is personal. “A few years ago, I would say natural beauty was everything to me. As a young teenager, my whole world used to revolve around the epitome of beauty,” she said. “Nowadays, healthier choices are influencing my decisions, and ironically, they’re the ones that make me prettier.”

LOCA focuses on ‘natural ingredients and sustainable packaging.’ (Instagram/locabeautysa)

This shift is supported by local brands that cater to these changing standards. One standout is LOCA Beauty, a Saudi brand with a focus on sustainability that was founded in 2018.

“LOCA Beauty was born out of a desire to provide innovative solutions that align with the Saudi lifestyle,” said Mai Al-Mohaimeed, marketing director of LOCA. “We focus on natural ingredients and sustainable packaging, which resonates deeply with our customers.”

Similarly, Asteri, another brand, empowers women with vegan products that withstand harsh weather conditions while celebrating the region’s natural beauty.

Beauty is no longer about fitting into a mold. It’s about feeling good in your own skin and celebrating who you are.

Munira Al-Ahmad, Local

Sustainability is central to the natural beauty movement in Saudi Arabia. Consumers are increasingly conscious of the environmental and health effects of their purchases. Local brands are rising to meet this demand with eco-friendly materials and safe ingredients.

Glossig, inspired by Saudi Arabia’s desert landscapes, combines cultural storytelling with artistic innovation to enhance individuality. Meanwhile, Mai Ward and Jayla emphasize sustainability and luxury — Mai Ward celebrates Saudi heritage through handcrafted, sustainable products, while Ladeena focuses on organic solutions, delivering skin-friendly products infused with natural oils and butters.

Glossig is inspired by Saudi Arabia’s desert landscapes. (Instagram/glossigcosmetic)

For women like Rawan Al-Zahrani and Munira Al-Ahmad, these brands have become trusted choices.

“I love how LOCA products feel luxurious yet sustainable. Their makeup products are my go-to because they offer such an amazing glow to my skin,” Al-Zahrani said.

Al-Ahmad, meanwhile, praised Asteri for its innovative solutions. “Asteri’s products feel like they’re made for me — lightweight but effective, perfect for our environment,” she said.

Saudi women are increasingly embracing a more natural approach to their beauty routines. (@locabeautysa)

Social media has also played a transformative role in this cultural shift. Platforms such as Instagram have become spaces for clean beauty enthusiasts to share tips and inspire others. Influencers highlight natural products and promote mindful consumerism.

“I follow several Saudi influencers who promote natural beauty and share tips on skincare and makeup,” Al-Zahrani said. “Their advice has helped me simplify my routine and focus on products that work for me.”

While local brands are thriving, they face significant challenges in competing with international giants. In a market saturated with global names it is difficult for smaller brands to stand out.

Asteri Beauty is a Saudi brand that offers vegan products. (Supplied)

“Being a local beauty brand presents both opportunities and challenges,” Al-Mohaimeed said. “This also provides us with an opportunity to emphasize what sets us apart — our deep understanding of the Saudi market and the cultural nuances that shape our consumers’ needs.”

Changing beauty standards also reflect a generational change. Younger Saudis are more open to challenging traditional norms and exploring new ideas, driving innovation in the beauty industry. Natural beauty is becoming more about celebrating individuality and authenticity.

“Beauty is no longer about fitting into a mold,” Al-Ahmad said. “It’s about feeling good in your own skin and celebrating who you are.”

By choosing products and routines that align with their values, Saudi women are redefining the beauty industry, shaping a more sustainable future one natural step at a time.

 


GCC secretary general receives British ambassador to Saudi Arabia

GCC secretary general receives British ambassador to Saudi Arabia
Updated 07 January 2025
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GCC secretary general receives British ambassador to Saudi Arabia

GCC secretary general receives British ambassador to Saudi Arabia
  • Albudaiwi emphasized the importance of strengthening relations between the GCC and the UK within the framework of their strategic partnership

RIYADH: Secretary-General of the Gulf Cooperation Council Jasem Albudaiwi received UK Ambassador to the Kingdom Neil Crompton at the GCC Secretariat headquarters in Riyadh on Tuesday.

During the meeting, they discussed the progress of negotiations on the free trade agreement signed between the GCC and the UK and reviewed the latest regional and international developments, the General Secretariat wrote in a statement.

Albudaiwi emphasized the importance of strengthening relations between the GCC and the UK within the framework of their strategic partnership, serving the aspirations and mutual interests of both sides.

 


Saudi authorities warn of inclement weather as country braces for heavy rainfall

National Center for Meteorology forecast moderate to heavy rainfall, accompanied by thunderstorms, hail and strong winds in part
National Center for Meteorology forecast moderate to heavy rainfall, accompanied by thunderstorms, hail and strong winds in part
Updated 07 January 2025
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Saudi authorities warn of inclement weather as country braces for heavy rainfall

National Center for Meteorology forecast moderate to heavy rainfall, accompanied by thunderstorms, hail and strong winds in part
  • Riyadh received the season’s first rainfall with an umbrella of cloud enveloping the city skyline on Tuesday
  • Makkah, Madinah and Jeddah received heavy rainfall on Monday with floods in low lying areas

RIYADH: Saudi Arabia’s meteorology authorities have forecast more rain accompanied by thunderstorms across several regions, with a red alert in Makkah, Asir and Baha regions due to the inclement weather.

The National Center for Meteorology forecast moderate to heavy rainfall, accompanied by thunderstorms, hail and strong winds in parts of Asir, Al-Baha and Makkah.

Fog may form in some areas of these regions, it added.

Temperatures will drop and frost may form in the northern parts of the Kingdom, according to the NCM.

It added that dust-stirring winds will blow and rain may fall in parts of Riyadh, Qassim, the Eastern Region and Jazan regions.

Meanwhile, Riyadh received the season’s first rainfall with an umbrella of cloud enveloping the city skyline on Tuesday. Some areas in the capital also were lashed by hail.

Makkah, Madinah and Jeddah received heavy rainfall on Monday with floods in low lying areas, forcing the Civil Defense to warn against venturing into flooded areas and valleys.

The General Directorate of Civil Defense has issued warnings and safety instructions, as the country braces for heavy rainfall, urging the public to stay at home, avoid valleys and waterlogged areas, and adhere to all safety directives.

“We follow the weather conditions in some areas of the Kingdom, and call for staying away from valleys and water bodies,” the Civil Defense posted on X.

“During rain, stay away from low-lying areas, water pools and deep valleys,” it added.

Makkah Governorate on X posted several videos of heavy rains, thunderstorm and waterspouts.

Social media is filled with videos from the holy cities of Makkah and Madinah, and the Red Sea City of Jeddah, showing streets and city roads flooded, and cars submerged as result of heavy rainfall.

According to the NCM, winds over the Red Sea will be northeasterly to northerly in the northern and central parts, and southeasterly to southwesterly in the southern part at speeds of 20-50 km per hour. Waves may range from one meter and a half to more than two meters, and the sea will be relatively calm to choppy.


KSrelief delivers critical food, shelter aid to Syrian families

KSrelief distributes food and shelter aid to 200 families in the city of Douma, in coordination with Syrian Arab Red Crescent.
KSrelief distributes food and shelter aid to 200 families in the city of Douma, in coordination with Syrian Arab Red Crescent.
Updated 07 January 2025
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KSrelief delivers critical food, shelter aid to Syrian families

KSrelief distributes food and shelter aid to 200 families in the city of Douma, in coordination with Syrian Arab Red Crescent.
  • Saudi aid agency also launches voluntary program to support Syrian healthcare sector

RIYADH: Saudi aid agency KSrelief on Tuesday distributed food and shelter aid to 200 families in the city of Douma, in the Rif Dimashq governorate of Syria, in coordination with the Syrian Arab Red Crescent.

Also on Tuesday, KSrelief distributed food and shelter aid in the village of Nasib, in the Daraa governorate, the Saudi Press Agency reported.

To date, seven planes carrying food, medical supplies, and shelter materials have arrived at Damascus International Airport as part of a Saudi relief airlift.

Additionally, 60 Saudi trucks containing essential supplies, including food, shelter materials, and medical supplies crossed the Nasib Border Crossing into Syria as part of a Saudi relief land bridge operated by KSrelief.

On Jan. 1, Saudi Arabia launched an initiative to provide essential aid to Syria, supporting efforts under the country’s new leadership to rebuild after years of civil war.

According to KSrelief, the Kingdom’s total aid to the Syrian people from 2011 to the end of 2024 exceeds $856 million.

Recently, Syrian Minister of Social Affairs and Labor Fadi Al-Qassem met with the KSrelief team in Damascus, where they discussed ways to deliver aid to the Syrian people and coordination between the Saudi aid agency and civil society organizations in the country.

Al-Qassem commended the support provided by Saudi Arabia through KSrelief and praised the Kingdom’s prompt response to the humanitarian situation in Syria.

Syrian Minister of Health Dr. Maher Al-Sharaa also met with the KSrelief team and discussed ways to contribute to addressing the needs of the Syrian healthcare sector.

Meanwhile, in Lebanon, KSrelief continues implementing its project to enhance healthcare services for Syrian refugees and the host community in the town of Arsal.

In one month, the Arsal Primary Health Care Center received 12,676 patients and provided 23,386 services across various departments.

The initiative is part of Saudi Arabia’s ongoing humanitarian efforts to alleviate the suffering of those in need, particularly Syrian refugees affected by the ongoing humanitarian crisis.

KSrelief also announced the opening of registration for the Saudi Voluntary Program for Syrians. The program aims to support the Kingdom’s humanitarian efforts by providing critical emergency and medical services to Syrians in need.

The initiative covers surgery, psychological support, gynecology and obstetrics, orthopedics, internal medicine, pediatrics, physiotherapy, speech and communication therapy, and prosthetics, among other treatments.

Registration is available here.


Al-Ahsa’s bishts are exquisitely tailored, rich cultural symbols

Al-Ahsa is known for its diverse industries and handicrafts, particularly the Hasawi bishts. (SPA)
Al-Ahsa is known for its diverse industries and handicrafts, particularly the Hasawi bishts. (SPA)
Updated 07 January 2025
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Al-Ahsa’s bishts are exquisitely tailored, rich cultural symbols

Al-Ahsa is known for its diverse industries and handicrafts, particularly the Hasawi bishts. (SPA)
  • Known across the Arab world for their elegance, quality and intricate embroidery 

RIYADH: Al-Ahsa is known for its diverse industries and handicrafts, particularly the Hasawi bishts, which are sought-after across the Arab world for their exquisite tailoring, quality and intricate embroidery. 

The Hasawi bisht is favored by dignitaries, officials and businesspeople for its aesthetics as well as the rich culture it represents, the Saudi Press Agency reported recently. 

They come in dark or light fabrics depending on taste, the occasion and season.

These garments are often adorned with silk thread, as well as golden and silver zari embroidery in shades of yellow, reddish hues, and white, the SPA reported.

Handmade bishts continue to be in demand despite machine-made options.

Certain families in Al-Ahsa and elsewhere in the Kingdom are renowned for their expertise in crafting handmade and artisanal bishts, with meticulous attention to design, shape and embroidery. 

Prices vary based on craftsmanship, fabric quality, and the type of zari used. Fabrics from Japan or Kashmir, along with German zari, are factors in determining cost. 

Winter bishts, woven from camel hair, come in varying quality and are distinguished by their thickness and weight compared to those made for summer.

Bisht fabrics are woven in Saudi Arabia, Syria and Jordan, with China and India offering similar manufactured options, the SPA added.

The embellishment of the winter Hasawi bisht initially had silk thread, and later incorporated golden and silver. 

Stitching the karmuk, the wide section adorned with zari, can take 14 days by hand, while a machine can complete the task in two hours.