LONDON: MBC Media Solutions has partnered with the Etihad Etisalat Company, which is widely known as Mobily, to sponsor live broadcasts of the 2024-25 Roshn Saudi League season.
Mobily will advertise through SSC channels and the Shahid platform, both official broadcast partners of the league across the Middle East and North Africa.
Noura Al-Shiha, senior vice president of brand and corporate communications at Mobily, said: “Our partnership with MMS to sponsor the broadcasting of Saudi Roshn League matches embodies our firm commitment to contributing to the development of the sports sector in the Kingdom.”
Al-Shiha added that the partnership aligned with the company’s strategic goal of “supporting and developing vital sectors” in Saudi Arabia, highlighting Mobily’s role as a “national digital enabler.”
Ahmed Al-Sahhaf, the CEO of MMS, said the partnership aimed to build on the growing popularity of the Roshn Saudi League.
He said: “The Saudi league has today become an attraction for major companies both locally and globally, and to keep pace with this development we have worked through (MMS Sports) to develop a package of advertising and investment solutions that caters to the sports viewer’s journey and contributes to generating returns for our partners.
“We are fully confident that the partnership signed with one of the largest telecommunications companies, Mobily, will benefit the brand and contribute to the business growth of all partners.”
Mobily joins the list of sponsors backing Saudi Arabia’s top football league. PepsiCo earlier this year signed a multi-brand partnership with the league, which runs to the end of the 2024-25 season, while, since 2022, real estate company Roshn, a division of the Public Investment Fund, has been the league’s title sponsor.
