Startup Wrap – MENA funding eases in August; recovery signs emerge in September 

Startup Wrap – MENA funding eases in August; recovery signs emerge in September 
Founded in Egypt in 2022 by Ahmad Coucha, Khaled Nassef, Sherif Bichara, and Kunal Harisinghani, FlapKap offers revenue-based and embedded finance solutions to help small and medium-sized enterprises scale up their inventory. Supplied
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Updated 15 September 2024
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Startup Wrap – MENA funding eases in August; recovery signs emerge in September 

Startup Wrap – MENA funding eases in August; recovery signs emerge in September 

RIYADH: Investments in the Middle East and North Africa eased in August, with total funding reaching $83 million across 30 rounds. 

This reflects a 76 percent drop from July’s $355 million and a 24 percent year-on-year decrease, according to Wamda and Digital Digest’s monthly report. 

Unlike previous months, August did not see any megadeals, with the largest round being UAE-based Yuze’s $30 million deal. Debt financing played a minimal role, accounting for only 3 percent of the total raised capital. 

The UAE once again led the region in startup investments, as 13 UAE-based startups raised $55.7 million. 

Saudi Arabia followed with $16 million secured across nine deals. Egypt, which had been a top performer in July, saw a sharp decline, raising just $7.6 million from four deals, while Kuwait made it to the top four with a single deal — Kem’s $3 million raise. 

Investor interest remained concentrated on fintech, which continued to be the most funded sector for the third consecutive month, raising $54 million across eight deals. Web3 also regained momentum, securing $13.5 million in three rounds, while food tech reappeared on the scene, raising $9 million through four deals. 

The month was dominated by early-stage funding, with two startups raising a total of $19 million in Series A rounds, and five startups raising $15.6 million in seed rounds. Seven startups did not disclose their funding stages, accounting for $35.4 million of the total investment. 

Business-to-business models remained highly attractive to investors, with 13 startups raising $46 million. Business-to-consumer models attracted $15 million across five rounds, while the remaining funds went to startups operating in both sectors. 

Female-led startups continued to face challenges in raising capital, securing just 0.3 percent of the total investment in August. Only one female-founded startup, Powder Beauty, raised an undisclosed pre-series A round, and another female co-founded startup received a $150,000 accelerator grant. 

The MENA entrepreneurial ecosystem also saw other notable developments in August, including the formation of the Waad Investment firm, a coalition of Gulf-based family offices targeting a $200 million fund, and a $100 million fund launched by Singapore-based Gate Ventures and the Blockchain Center in Abu Dhabi to promote Web3 innovation. 

In Egypt, T-Vencubator launched the “Where’s the Problem?” initiative to support the local startup ecosystem. 

On the mergers and acquisitions front, August saw the UAE-based property crowdfunding platform Maisour acquired by Meteora Developers, while Kuwait-based proptech Sakan acquired Qatari company Hapondo. 

FlapKap raises $34m in pre-series A round 

UAE-based fintech FlapKap raised $34 million in a pre-series A round consisting of both debt and equity financing. The round was led by BECO Capital, with additional participation from Pact VC, A15, Nclude, QED Investors, and debt financing from Channel Capital. 

Founded in Egypt in 2022 by Ahmad Coucha, Khaled Nassef, Sherif Bichara, and Kunal Harisinghani, FlapKap offers revenue-based and embedded finance solutions to help small and medium-sized enterprises scale up their inventory and digital ad spending with fast access to capital and the flexibility to pay later. 

The new capital will enable FlapKap to expand its SME financing services across the Gulf and the broader Middle East region. The company previously raised $3.6 million in a seed round, bringing its total funding to $37.6 million. 

Paymob raises $22m in series B extension 

Egypt-based fintech Paymob secured an additional $22 million in a series B extension round, bringing the company’s total Series B funding to $72 million. 

The round was led by EBRD Venture Capital, with participation from Endeavor Catalyst, as well as existing investors including PayPal Ventures, BII, FMO, A15, Nclude, and Helios Digital Ventures. 




Founded in 2015 by Islam Shawky, Alain El-Hajj, and Mostafa El-Menessy, Paymob provides digital payment solutions to both online and offline merchants.Supplied 

Founded in 2015 by Islam Shawky, Alain El-Hajj, and Mostafa El-Menessy, Paymob provides digital payment solutions to both online and offline merchants. The additional funding will help the company pursue its growth strategy across the MENA region. 

HissaTech secures $666k in pre-seed funding 

Saudi Arabia-based proptech HissaTech raised SR2.5 million ($666,164) in a pre-seed round led by undisclosed angel investors. 

Founded in 2024 by Ali Al-Shareef, HissaTech provides a platform that allows individuals to co-own properties, offering rental income and potential capital gains, making property investment more accessible to smaller investors. 

The company plans to use the funding to expand its customer base, enhance its digital platform, and build strategic partnerships within the property tech sector. 

Entlaq acquires stake in food tech Brotinni 

Egypt-based entrepreneurship support company Entlaq has acquired a stake in Brotinni, an Egyptian food tech startup, for an undisclosed amount. 

Founded in 2020 by Dalia Abu Omar, Brotinni operates as a dark store, providing customers with online access to meat and poultry products. 

The investment will support Brotinni’s plans to expand its operations both within Egypt and in regional markets. The company previously raised $600,000 in a seed round in 2022, led by Innlife Investments. 

IO Kitchens closes $2.8m seed round 

Oman-based cloud kitchen startup IO Kitchens has closed a $2.8 million seed round, led by Tanmia Small-Cap Fund, with additional backing from regional family offices and investors. 

Founded in 2021 by Hisham Hasan, IO Kitchens operates delivery-only cloud kitchens and manages a portfolio of over 30 food and beverage brands. The funding will allow the company to scale its operations across Oman. 

Oyster raises $59m, reaches $1.2bn valuation 

Lebanese-founded Oyster raised $59 million in its latest series D funding round, reaching a valuation of $1.2 billion. 

Founded by Lebanese entrepreneur Tony Jamous, the company offers a payroll and human resources platform that specializes in distributed workforces or global employment. 

The new funding brings Oyster’s total raised to $286 million and pushes its valuation to $1.2 billion, up from $1 billion in 2022 when it secured its $150 million series C. 

This marks a notable achievement, as the company has maintained its valuation while many tech firms have faced downturns amid challenging market conditions, according to a report by Tech Crunch.  

“We’ve grown significantly, more than 7x in two years, and we improved our margins tremendously. It’s a completely different business financially. So I’m glad that we did not have a down round, which would have been the expected scenario if we didn’t grow that much and improved the business in that time,” Jamous told Tech Crunch.


Saudi Cabinet approves standard incentives for industrial sector

Saudi Cabinet approves standard incentives for industrial sector
Updated 1 min 9 sec ago
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Saudi Cabinet approves standard incentives for industrial sector

Saudi Cabinet approves standard incentives for industrial sector

RIYADH: Saudi Arabia’s Cabinet has approved a set of standardized incentives aimed at boosting the Kingdom’s industrial sector, marking a significant step in the nation’s ongoing efforts to diversify its economy.

The decision was made during a Cabinet meeting chaired by Crown Prince Mohammed bin Salman on Tuesday, according to the Saudi Press Agency.

The Cabinet also endorsed several other key measures, including regulatory support for the National Cybersecurity Authority and structural changes for the National Center for Marine Information. These initiatives are part of a broader strategy to strengthen various sectors of the economy and reduce Saudi Arabia’s longstanding dependence on oil revenues.

As part of the country’s push for economic diversification, the National Industrial Development and Logistics Program reported in August that the number of industrial establishments in Saudi Arabia grew by 60 percent from 7,206 in 2016 to 11,549 in 2023.

“The Cabinet’s approval of standard incentives for the industrial sector supports and enables the transformation journey in the Kingdom, which contributes to achieving economic diversification and raising the sector’s contribution to the gross domestic product,” said Saudi Finance Minister Mohammed Al-Jadaan in a post on the social media platform X.

The Cabinet also commended the recent visits of French Prime Minister Emmanuel Macron and UK Prime Minister Keir Starmer to Saudi Arabia, recognizing that such diplomatic engagements will enhance international cooperation in various fields.

Additionally, the Cabinet highlighted Saudi Arabia’s improved credit ratings, noting that recent upgrades by international agencies reflect the progress of the Kingdom’s economic reforms. In November, Moody’s raised Saudi Arabia’s long-term local and foreign currency issuer ratings to Aa3 from A1, signaling strong creditworthiness and the Kingdom's ability to meet its financial obligations.

Another significant development highlighted by the Cabinet was the launch of the Riyadh metro project, which is expected to enhance infrastructure, promote economic growth, and improve the quality of life for citizens.

The Cabinet also approved a memorandum of understanding between Saudi Arabia’s Ministry of Environment, Water, and Agriculture and Cuba’s environmental agency to strengthen cooperation in environmental protection. Furthermore, it authorized the Ministry of Industry and Mineral Resources to pursue a draft memorandum of understanding with Iraq’s Geological Survey to enhance geological and scientific collaboration between the two countries.

These decisions underscore Saudi Arabia’s commitment to advancing its economic and infrastructural development while strengthening international ties and environmental stewardship.


Sports Boulevard Foundation launches $933m fund for mixed-use development in Riyadh

Sports Boulevard Foundation launches $933m fund for mixed-use development in Riyadh
Updated 17 December 2024
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Sports Boulevard Foundation launches $933m fund for mixed-use development in Riyadh

Sports Boulevard Foundation launches $933m fund for mixed-use development in Riyadh

JEDDAH: Saudi Arabia’s Sports Boulevard Foundation has launched a SR3.5 billion ($933 million) real estate investment fund to develop Urban Wadi High Rises, a mixed-use project in Riyadh. 

SBF signed agreements with Riyadh Development Co., Turkiye’s FTG Development, and Jadwa Investment to establish the fund, which aims to transform Riyadh’s urban landscape. 

Spanning 40,000 sq. meters with a gross floor area exceeding 207,000 sq. meters, the Urban Wadi High Rises will adhere to Salmani architectural principles, blending cultural heritage with modern design, according to a press release.

The initiative is part of the broader Sports Boulevard project launched in 2019, which spans 135 km, linking Wadi Hanifa in the west to Wadi Al-Sulai in the east. Designed as the world’s largest linear park, it integrates sports, cultural, and environmental features to promote healthier lifestyles in line with Vision 2030’s Quality-of-Life objectives. 

Jayne McGivern, CEO of the Sports Boulevard Foundation, said: “Establishing a real estate investment fund and the strategic partnership it entails is a significant step toward enhancing urban development.”  

She added: “This fund reflects our unwavering commitment to the Sports Boulevard project and our vision of improving the quality of life in the city. We aim to transform Riyadh into one of the best in the world, contributing to regional growth and successfully achieving the overarching goals outlined in the Saudi Vision 2030.” 

As part of the deal, Sports Boulevard Development Co. will hold the majority stake, while Riyadh Development Co. and FTG Development will act as co-investors and developers. Jadwa Investment will manage the closed-ended fund, the release added. 

“Through collaboration with our partners, we will be able to provide Sports Boulevard’s Urban Wadi destination with world-class facilities that will guarantee a positive impact in all areas related to Riyadh’s community,” said McGivern. 

This is the second real estate investment fund launched by SBF, following its earlier fund announcement for the Promenade destination. The foundation described the initiative as a unique partnership model between the public and private sectors. 

Urban Wadi will feature a water canal with green spaces, pedestrian and cycling paths, shaded play areas, sports courts, a kayaking zone, and retail spaces with shops and restaurants. A 10,000-sq.-meter shaded structure will provide an additional community gathering space for residents and visitors.  

Jehad Al-Kadi, CEO of Riyadh Development Co., emphasized the project’s alignment with Vision 2030, noting its potential to enhance Riyadh’s infrastructure and support the Kingdom’s growth ambitions. 

“We are proud to announce the establishment of a real estate investment fund as part of our strategic partnership with the Sports Boulevard Development Company. This investment will support the common goal of the Sports Boulevard Project by providing world-class facilities to the residents and visitors of Riyadh,” said Al-Kadi.  

Given the project's significance and the Kingdom’s current economic and investment dynamics, he noted that a successful partnership had been formed with international real estate developer FTG Development to implement best practices in design, construction, and asset management.

Tariq Al-Sudairy, managing director and CEO of Jadwa Investment, underscored the fund’s role in strengthening Riyadh’s global standing, adding: “The management of this Fund demonstrates our commitment to strengthening Riyadh’s position as a global city by developing sustainable infrastructure to the highest standards, attracting investments that contribute to achieving the goals of Saudi Vision 2030, and improving the quality of life in the capital.” 

Launched in 2019 under the leadership of King Salman and Crown Prince Mohammed bin Salman, the Sports Boulevard project is a flagship initiative designed to enhance Riyadh’s livability and promote active lifestyles. 


Saudi Entertainment Ventures unveils $346m destination in Jazan region

Saudi Entertainment Ventures unveils $346m destination in Jazan region
Updated 17 December 2024
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Saudi Entertainment Ventures unveils $346m destination in Jazan region

Saudi Entertainment Ventures unveils $346m destination in Jazan region
  • Development supports SEVEN’s goal to expand entertainment offerings across the Kingdom
  • Global architecture firm Gensler will design the project

RIYADH: Saudi Arabia’s Jazan region is set to host a new SR1.3 billion ($346 million) entertainment destination, with Saudi Entertainment Ventures, or SEVEN, awarding the project’s development contract to Alfanar Projects. 

The project, covering 60,000 sq. meters of land and 73,000 sq. meters of built-up space, will be located near the North Corniche Park along Jazan’s waterfront, offering easy access for locals and visitors from nearby regions, according to a press release. 

The development supports SEVEN’s goal to expand entertainment offerings across Saudi Arabia, contributing to Vision 2030. It also aligns with the Jazan Municipality’s growing investment portfolio, valued at SR4 billion. 

Abdullah Nasser Al-Dawood, the chairman of SEVEN, said: “We are excited to unveil SEVEN’s new entertainment destination in Jazan, reflecting our ongoing commitment to enriching the Kingdom’s entertainment offering and enhancing the quality of life for communities across Saudi Arabia.”  

He added: “This destination celebrates the natural diversity and rich cultural heritage of the Jazan region, providing exceptional leisure experiences for residents and visitors alike.”  

The venue will feature attractions such as an indoor golf course, an entertainment district with rides, a cinema complex, a karting track, an indoor adventure center, as well as various dining and retail outlets. 

Global architecture firm Gensler will design the project, incorporating elements of the Red Sea coastline, Jazan’s mountain ranges, and the region’s iconic jasmine flowers, the release added. 

“We are honored to collaborate with SEVEN to develop this landmark entertainment destination in Jazan. Our shared commitment to excellence and innovation will ensure the project meets the highest quality of standards and contributes meaningfully to the Kingdom’s growing entertainment sector,” said Amer Alajmi, executive vice president of Alfanar Projects.  

The project is an exciting opportunity for Alfanar to play a key role in bringing world-class experiences to the Jazan community and beyond.” 

He described the project as an “exciting opportunity” for Alfanar to play a pivotal role in delivering world-class experiences to the Jazan community and beyond. 

The Jazan region is seeing a surge in development, with a project pipeline currently containing 47 projects with a combined construction cost exceeding SR3 billion. Among the projects are two seafront developments, 15 boulevard and resort projects, four hotels, three hospitals, 10 markets, and 13 industrial sites.

SEVEN, part of the Qiddiya Investment Co. and backed by the Public Investment Fund, is investing more than SR50 billion in developing 21 entertainment destinations across 14 cities in Saudi Arabia, furthering the Kingdom’s ambitions to transform its leisure and tourism sectors. 


30 Polish firms set to open HQs in Saudi Arabia, says minister

30 Polish firms set to open HQs in Saudi Arabia, says minister
Updated 17 December 2024
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30 Polish firms set to open HQs in Saudi Arabia, says minister

30 Polish firms set to open HQs in Saudi Arabia, says minister
  • Interest with Kingdom’s efforts to position itself as a regional hub for digital innovation under its Vision 2030 plan
  • Kingdom’s Regional Headquarters program came into effect at the beginning of 2024

RIYADH: Poland is currently working to establish headquarters for up to 30 companies in Saudi Arabia as both nations focus on expanding business cooperation, particularly in technology and digital sectors. 

Polish Deputy Prime Minister and Minister of Digital Affairs Krzysztof Gawkowski confirmed this during a meeting in Riyadh with Hassan bin Moejeb Al-Huwaizi, chairman of the Federation of Saudi Chambers, and several investors from the Kingdom, the Saudi Press Agency reported. 

The interest of Polish firms in setting up headquarters in the Kingdom aligns with Saudi Arabia’s efforts to position itself as a regional hub for digital innovation under its Vision 2030 plan. 

“The Kingdom’s experience in the field of technology, digitization, and artificial intelligence represents an inspiring experience and a model to be emulated in the Middle East,” Gawkowski said. 

Gawkowski revealed that several Polish companies have already obtained licenses to open offices and branches in Saudi Arabia. 

This comes after the Kingdom’s Regional Headquarters program came into effect at the beginning of 2024, aiming to attract multinational corporations to set up their Middle East base in the country. The program offers significant financial incentives, including a 30-year corporate tax exemption for qualifying activities. 

The meeting, which included representatives from both governments, aimed at strengthening business ties and exploring opportunities in emerging technologies, including artificial intelligence and digital infrastructure. 

During the discussions, the Polish minister noted that his government is ready to support Saudi projects and investments in Poland, offering all necessary guarantees and facilities. 

Ibrahim Al-Mubarak, assistant minister of investment and CEO of the Investment Marketing Authority, emphasized Saudi Arabia’s potential as a key partner for Poland in sectors like communications, information technology, and artifical intelligence.  

He also highlighted opportunities in food security and agriculture.

Hassan Al-Huwaizi, chairman of the Federation of Saudi Chambers, highlighted that the meeting follows the success of a recent visit by the federation’s delegation to Poland.  

He emphasized the goal of expanding trade beyond the current $9 billion and expressed optimism for broader cooperation between the two nations. 

Abdullah Abu Dabil, chairman of the Saudi-Polish Business Council, added that companies from the European country are set to open their headquarters in the Kingdom by the first quarter of 2025. He also mentioned that a joint action plan is being developed, along with an exhibition for Polish companies in the Kingdom. 

The meeting also featured presentations from the Saudi Data and Artificial Intelligence Authority and Polish counterparts, exploring digital infrastructure and investment opportunities in both countries.  


Saudi Arabia has extracted lithium from oilfield runoffs, says vice minister

Saudi Arabia has extracted lithium from oilfield runoffs, says vice minister
Updated 49 min 32 sec ago
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Saudi Arabia has extracted lithium from oilfield runoffs, says vice minister

Saudi Arabia has extracted lithium from oilfield runoffs, says vice minister
  • Lithium is a key component in the batteries of electric cars, laptops, and smartphones

RIYADH: Saudi Arabia has successfully extracted lithium from brine samples from Aramco’s oilfields and plans to launch a commercial pilot program for direct extraction soon, the Saudi vice minister of mining affairs said on Tuesday.

Lithium Infinity, also known as Lihytech, a startup launched out of King Abdullah University for Science and Technology, will lead the extraction project with cooperation from Saudi mining company Ma’aden and Aramco, Khalid Al-Mudaifer told Reuters.

“They are extracting lithium through their new technology they have developed in King Abdullah University for Science and Technology and they are in accelerated development in this regard,” he said.

“They’re building a commercial pilot at the oil fields. So the brines that come out of the field will feed into this commercial pilot on a continuous basis,” added Al-Mudaifer.

Lithium is a key component in the batteries of electric cars, laptops, and smartphones.

The vice minister said that while the cost of extracting lithium from the brine runoffs from oil fields remained higher than the traditional method of extraction from salt flats, but added he expected that if lithium prices grew the project would soon be commercially viable.

Aramco, KAUST, and Ma’aden did not immediately reply to Reuters requests for comments.