Dubai Duty Free joins inaugural Dubai Premier Padel P1 as official sponsor

The inaugural Dubai Premeir Padel P1 event will take place in November at Dubai Duty Free Tennis Stadium in Garhoud. (Supplied)
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  • The world’s best male and female players will compete this November at Dubai’s first Premier Padel event

DUBAI: Gallop Global, the organizer of this November’s first-ever Dubai Premier Padel P1 tournament, has confirmed Dubai Duty Free as the official sponsor of the inaugural event.

With the first-ever Dubai Premier Padel P1 event taking place Nov. 3-10 at Dubai Duty Free Tennis Stadium in Garhoud, the sponsorship agreement will see the emirate’s new padel tournament team up with the brand synonymous with several international sporting competitions, including the Dubai Tennis Championships.

Part of the newly unified 25-event Premier Padel tour, which spans 18 countries across five continents this year, Dubai Premier Padel P1 will feature the world’s top male and female players contesting a prize pool of €470,000 (1.89 million dirhams). As a top-ranked P1 classified tournament, the sport’s leading male and female players are obligated to compete.

Dubai Duty Free already owns and organizes the city’s annual ATP and WTA events since their inception more than 30 years ago. Horse racing has also played a key role in the company’s sponsorship strategy and continues to hold a prominent position in a world-class global portfolio that includes tennis, golf, rugby and basketball.

“Bringing together Dubai Duty Free and Dubai Premier Padel P1 is a significant milestone for our inaugural event,” said Ivan Modia, tournament Director and CEO of Gallop Global. “Dubai Duty Free has decades of experience collaborating with major sporting associations and events, which we plan to leverage in our efforts to optimize the city’s inaugural Premier Padel event. Partners such as Dubai Duty Free empower our ambitious plans to elevate Dubai’s P1 event to a marquee position on the global padel calendar, underscored by memorable experience for fans and athletes alike.”

Ramesh Cidambi, managing director of Dubai Duty Free, said: “We are pleased to further expand our diverse sponsorship portfolio through this alliance with Dubai Premier Padel P1. As padel’s popularity in the UAE and around the world continues to grow, we are committed to playing our part in cementing Dubai as a leading destination on the international padel calendar, in line with the city’s already established reputation for hosting major global sporting events.”

The week-long tournament, which will take place under the patronage of Sheikh Mansoor bin Mohammed bin Rashid Al-Maktoum, chairman of Dubai Sports Council, is a collaborative effort supported by the UAE Padel Association, the Department of Economy and Tourism, Dubai Sports Council, Premier Padel and Gallop Global.