‘Ethics first, then AI:’ SDAIA President stresses importance of responsible development ahead of GAIN Summit

The GAIN Summit, organized by SDAIA, will take place from Sept. 10-12 at the King Abdulaziz International Conference Center, under the patronage of Crown Prince Mohammed bin Salman. (X/File)
The GAIN Summit, organized by SDAIA, will take place from Sept. 10-12 at the King Abdulaziz International Conference Center, under the patronage of Crown Prince Mohammed bin Salman. (X/File)
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Updated 09 September 2024
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‘Ethics first, then AI:’ SDAIA President stresses importance of responsible development ahead of GAIN Summit

‘Ethics first, then AI:’ SDAIA President stresses importance of responsible development ahead of GAIN Summit
  • Abdullah Al Ghamdi highlights the importance of ethical AI development and Saudi Arabia's leadership in responsible AI deployment

RIYADH: Saudi Data and AI Authority (SDAIA) President Abdullah Al Ghamdi emphasized the critical importance of ethical AI usage, positioning Saudi Arabia as a global leader in responsible AI deployment for societal benefit during a press conference ahead of the third GAIN Summit.

Al Ghamdi highlighted the summit's core theme, saying, “With respect to this summit, this summit will cover different aspects. But the main thing for this summit is the GAIN, the ‘N’ has three N’s the next, now and never.”

He told Arab News that: “‘Never’ has to do with the ethics, where AI has to stop. We are going to talk about the ‘Never’ big time, different ethics and different aspects related to the principles of using AI in a responsible way.”

He explained that that agency is “continuing what we started in the national arena,” bringing the conversation on AI safety to global summits the Kingdom has recently taken part.

The GAIN Summit, organized by SDAIA, will take place from Sept. 10-12 at the King Abdulaziz International Conference Center, under the patronage of Crown Prince Mohammed bin Salman.

The event will feature 456 speakers and 150 sessions, with approximately 70 Memoranda of Understanding expected to be signed.

During his interview, the SDAIA president addressed growing global concerns about AI misuse and highlighted the Kingdom’s proactive approach through various policies, including the creation of a National Data Management Office, which oversees the development of policies and regulations related to data control and management.

“We established a national data management office, this office is concerned with issuing policies and laws for the respect of the control and management of data,” he told Arab News.

Al Ghamdi detailed the national initiatives led by the Kingdom to address global AI concerns such as ethical use and data protection.

“We have published a number of policies with respect to data sharing and the freedom of information,” he said.

“Recently we published the principles of Gen AI on how we can use AI in an ethical way. We (also) announced the national AI ethics framework, and this was designed according to the UNESCO ethics framework principles the 7 principles.”

Esam Alwagait, Director of the National Information Center, reinforced Al Ghamdi’s remarks, stating, “All policies align with ensuring ethical AI practices.”

Al Ghamdi also highlighted policies aimed at protecting children’s data, noting that recent guidelines have been introduced to safeguard children in the digital age.

During his remarks, the SDAIA president also stated that the Kingdom is “open to all opportunities from the East and the West,” and expressed a willingness to collaborate with global leaders in AI from the US, Europe, and Asia.

Yasser Al Onaizan , CEO of the National Center for AI also weighted in the debate, underscoring the need for “ethics by design” in AI development.

“It’s not enough to have policies,” he said. “It’s very important to start thinking to design AI solutions that have the ethics as a design principle form the get-go,” Al Onaizan told Arab News in response to a question on the subject.

He added: “It should not be a reaction to something that happens, you have to install it in everyone who works in the AI development cycle.”

On the sidelines of the summit, SDAIA is set to host the GAIN podcast featuring top CEOs and industry leaders such as Dr. Jake P. Taylor-King Co- founder of Relation Therapeutics, Tahir Latif, Global Practice Lead on AI & Data Privacy, at Cognizant Technology Solutions and Lorena Puica, founder and CEO of syd.life, science-backed and AI-powered life quality platform.


Veteran editor Othman Al Omeir honored at UK Parliament

Veteran editor Othman Al Omeir honored at UK Parliament
Updated 28 October 2024
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Veteran editor Othman Al Omeir honored at UK Parliament

Veteran editor Othman Al Omeir honored at UK Parliament
  • Othman Al Omeir was awarded the Legacy of Change Medal by the Parliamentary Society for Arts

LONDON: Celebrated journalist and editor Othman Al Omeir was awarded the Legacy of Change Medal by the Parliamentary Society for Arts last week.

The ceremony, held in Committee Room 14, an esteemed space within the House of Parliament usually reserved for significant political announcements, acknowledged Al Omeir’s contributions to media and advocacy.

The assembly was organized by Rebeca Riofrio, chairwoman of the Parliamentary Society for Arts, and brought together leaders from the creative industries.

Among the distinguished guests was Minister for Victims and Violence Against Women and Girls Alex Davies-Jones, who delivered an impassioned speech underscoring the UK government’s commitment to addressing the issue of violence in the arts. Her speech highlighted the importance of advocacy for all artists, echoing the assembly’s overarching theme of resilience and protection within the creative sectors.

Other notable figures such as Joshua Kane and Marine Tanguy were also honored for their impactful contributions to arts and culture.

Born in Saudi Arabia and a British citizen for the past 40 years, Al Omeir has spent decades shaping the Arab world’s media.

He has been closely connected with the Parliamentary Society for the past five years and has long championed initiatives to protect creatives and uphold the integrity of journalism. His presence, alongside influential figures such as Minister Davies-Jones, Princess Katarina of Yugoslavia, Dame Tessy Antony de Nassau, and Lady Paris Smith, underscored his dedication to advancing a free and supportive media landscape.

As the founder of Elaph, the first independent Arabic e-newspaper, Al Omeir sought to break free from censorship and provide a space for liberal perspectives, promoting open dialogue on issues affecting the Arab region and beyond.

Nowadays, he serves as one of the advisers for the Parliament News Magazine, a publication that has gained recognition for addressing critical social issues since 2019.

In his ongoing work, Al Omeir uses his platforms to encourage the industry to work collectively to safeguard its talent, highlighting the pervasive challenges that creatives can face, such as violence and substance abuse.

Reflecting on the award, Al Omeir stated: “To receive this recognition in such a revered space as Committee Room 14 is deeply meaningful. Media is not just about information; it’s a powerful force for justice and societal progress. We must use this influence to protect those who bring creativity and truth into our world, ensuring they can express themselves without fear.”


Lebanon complains to UN over latest deadly Israel strike on journalists

Lebanon complains to UN over latest deadly Israel strike on journalists
Updated 28 October 2024
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Lebanon complains to UN over latest deadly Israel strike on journalists

Lebanon complains to UN over latest deadly Israel strike on journalists
  • Lebanon submitted “a complaint to the Security Council regarding the latest Israeli attacks that targeted journalists and media facilities in Hasbaya in south Lebanon

BEIRUT: Lebanon said Monday it had submitted a complaint to the United Nations Security Council over an Israeli strike last week that killed three journalists in the country’s south.
The strike early Friday hit a complex in the Druze-majority town of Hasbaya in south Lebanon where more than a dozen journalists from Lebanese and Arab media outlets were sleeping.
The Israeli army said Friday that the strike was “under review,” maintaining it had targeted Hezbollah militants.
Lebanon submitted “a complaint to the Security Council regarding the latest Israeli attacks that targeted journalists and media facilities in Hasbaya in south Lebanon, and the Ouzai area” in Beirut’s southern suburbs, a statement from the foreign ministry said on social media platform X.
“The repeated Israeli targeting of media crews is a war crime” and Israel must be “held to account and punished,” the statement added.
Cameraman Ghassan Najjar and broadcast engineer Mohammad Reda from pro-Iran, Beirut-based broadcaster Al-Mayadeen, and video journalist Wissam Qassem from Hezbollah’s Al-Manar television, were killed in the strike on the complex in Hasbaya, relatively far from the Israel-Hezbollah war’s main flashpoints.
Prime Minister Najib Mikati said the attack was deliberate and both he and Information Minister Ziad Makary labelled it a war crime.
Days earlier, Al-Mayadeen said an Israeli strike hit an office the broadcaster had vacated near Ouzai in south Beirut.
Israel launched an intense air campaign in Lebanon last month and later launched ground incursions following a year of cross-border clashes with the Iran-backed Hezbollah group over the Gaza war.
In October last year, Reuters journalist Issam Abdallah was killed by Israeli shellfire while he was covering southern Lebanon, and six other journalists were wounded, including AFP’s Dylan Collins and Christina Assi, who had to have her right leg amputated.
Last November, Israeli bombardment killed Al-Mayadeen correspondent Farah Omar and cameraman Rabih Maamari, the channel said.
Lebanese rights groups said five more journalists and photographers working for local media had been killed in Israeli strikes on the country’s south and Beirut’s southern suburbs.


New study on Saudi online ad-viewing habits released

New study on Saudi online ad-viewing habits released
Updated 25 October 2024
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New study on Saudi online ad-viewing habits released

New study on Saudi online ad-viewing habits released
  • Plan to better tailor adverts for consumers in Mideast, North Africa
  • Online platforms surveyed include YouTube, Instagram, Snapchat

DUBAI: International advertising group Dentsu has released the results of a new study of the habits of Saudi Arabia and other consumers across five social media platforms including YouTube, Instagram and Snapchat.

The “Unlocking the Currency of Attention KSA” report “is the first in the world which specifically looks at the viewing and retention habits of our Arabic MENA audience,” said Ramzy Abouchacra, media practice president, dentsu MENA.

He added that “it’s set to reshape the way we create and disseminate advertising content” in the Middle East and North Africa region.

The study aims to “bridge the gap between traditional measurement metrics and actual human behavior, offering vital insights into how attention shapes advertising effectiveness,” he told Arab News.

To determine human behavior on social media, the study simulated real-world use of social and video platforms using tools including eye-tracking software and brand-recall exercises, he explained.

The results of the study were then analyzed to understand audiences’ attention spans and the impact of advertising content on consumers, he added.

One of the key findings of the study is that an ad being “viewable” does not guarantee it is “viewed.” The former refers to the opportunity for the ad to be seen whereas the latter ensures the audience has actively viewed the advert.

For example, at least 50 percent of the advert’s pixels should be visible in the browser window for a continuous 1 second for images and 2 seconds for videos.

Abouchacra said the shift to attention and impact is aimed at assessing whether an ad is “viewable,” or made available for someone to view. But also whether it is “viewed,” which means “catching the attention of desired audiences and therefore being actively viewed.”

This richer understanding of how audiences behave and consume content allows advertisers and agencies to better tailor their ad campaigns, he added.

Diving deeper, the study found that even though one platform had an average viewable time of 15.1 seconds, ads were only viewed for approximately 33 percent of that time (5.3 seconds). This suggested that the content did not capture the audience’s attention.

For example, if an ad is not interesting, the viewer might decide to step away resulting in the ad still being played, which in turn would make it viewable. However, it does mean it was not viewed because it did not capture the viewer’s attention.

“A reduction in views doesn’t necessarily mean that someone stepped away from a screen, it could also be that a viewer disconnects from the ad or diverts their attention to something else,” said Abouchacra.

He added that this was “particularly common in the era of multi-screen viewing habits — and therefore the content is not absorbed, reducing its effectiveness.”

Overall, social media content in the Middle East and North Africa region had “lower visibility” compared to international markets, but viewed times across most platforms was higher with an average time of 6 seconds versus a global benchmark of 4.36 seconds, he said.

This implies that audiences in the region are more inclined to watch content for longer, even though they may be presented with less opportunities to see it, Abouchacra added.

The report is another step in Dentsu’s commitment to Saudi Arabia with the network being present in the Kingdom for the last 17 years. This year it opened a regional headquarters in Riyadh in addition to the pre-existing office in Jeddah.

In a separate interview, Tarek Daouk, CEO of Dentsu’s recently created Middle East, North Africa and Turkiye operation, told Arab News the company wants to create a “locational and cultural hub connecting East and West.”

This would provide the “opportunity for local clients to expand globally, and international clients to engage with the growth opportunities within the Kingdom and beyond,” said Daouk.

 

 


Lebanon says Israel’s killing of 3 journalists a ‘war crime’

Lebanon says Israel’s killing of 3 journalists a ‘war crime’
Updated 25 October 2024
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Lebanon says Israel’s killing of 3 journalists a ‘war crime’

Lebanon says Israel’s killing of 3 journalists a ‘war crime’
  • ‘The Israeli enemy waited for the journalists’ nighttime break to betray them in their sleep’

BEIRUT:  Lebanon’s Information Minister Ziad Makary accused Israel on Friday of intentionally targeting journalists in a strike on the country’s south that killed three journalists, which he described as a “war crime.”

“The Israeli enemy waited for the journalists’ nighttime break to betray them in their sleep... This is an assassination, after monitoring and tracking, with prior planning and design, as there were 18 journalists there representing seven media institutions. This is a war crime,” Makary said in a post on X.

Lebanese state media said Friday that separate Israeli air strikes killed three journalists in eastern Lebanon and flattened buildings in southern suburbs of Beirut.

“Our correspondent in Zahle reported the death of three journalists in an Israeli raid on Hasbaya,” Lebanon’s official National News Agency (NNA) said, adding that Israeli military planes struck at 3:30 am (0030 GMT) near the Syrian border.

Local media reported that the air raid hit a hotel in Hasbaya, around 50 kilometers south of the Lebanese capital.

Separately, in Beirut’s southern Choueifat Al-Amrousieh area, Israeli warplanes “destroyed two buildings and ignited a large fire, and black smoke covered the area,” according to NNA.

“The raid that targeted the Saint Therese area also caused the collapse of two buildings near the Constitutional Council.”

The NNA report of the strikes on Beirut’s south on Thursday came about half an hour after Israel issued evacuation warnings for the Hezbollah bastion following intense assaults the night before.

“You are located near facilities and sites belonging to Hezbollah, which the Israeli Defense Forces will be targeting in the near future,” said the Israeli army’s Arabic-language spokesman Avichay Adraee in a post on X that included maps of the locations.

AFPTV footage showed plumes of smoke rising from Beirut’s south following the strikes and AFP correspondents in the capital heard loud bangs.

“Israeli warplanes launched a new strike a short while ago on the Choueifat” area of south Beirut, NNA said, adding later that Haret Hreik and Hadath were also targeted.

On Wednesday evening, Israeli strikes levelled six buildings in south Beirut, state media and AFP footage showed, with Israel’s army saying it had hit Hezbollah weapons production facilities “under and inside civilian buildings.”

On September 23, Israel launched an intense air campaign in Lebanon and later announced ground incursions, following a year of limited cross-border clashes with Iran-backed Hezbollah over the Gaza war.

Since then, Israeli strikes in Lebanon have killed at least 1,580 people, according to an AFP tally of Lebanese health ministry figures, though the real number is likely to be higher due to gaps in the data.

The Committee to Protect Journalists has documented at least 128 journalists and media workers killed in Gaza, the West Bank, Israel and Lebanon since the Israel-Hamas war began in October 2023.


Google urged to step up efforts to demonetize climate falsehoods

Google urged to step up efforts to demonetize climate falsehoods
Updated 25 October 2024
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Google urged to step up efforts to demonetize climate falsehoods

Google urged to step up efforts to demonetize climate falsehoods
  • Groups said Google needs to effectively enforce its policy prohibiting ads alongside content that denies the existence and causes of climate change
  • “Google ads are directly contributing to the spread of outright lies about our planet’s changing climate — with dire impacts,” said the groups in an open letter

WASHINGTON: Civil society groups implored Google on Thursday to rigorously enforce its policy to demonetize environmental disinformation, saying ads placed alongside climate denial content persistently popped up despite the tech titan’s pledge to crack down.
The open letter, addressed to Google chief Sundar Pichai and endorsed by thousands of signatories, comes in the wake of major hurricanes in the United States sparking an avalanche of disinformation and just weeks before the UN COP29 climate summit.
In 2021, Google announced a policy prohibiting ads alongside content that denied the existence and causes of climate change, seeking to ensure disinformation peddlers cannot monetize its influential platforms, including YouTube.
But the letter from a dozen groups, including the Union of Concerned Scientists and tech watchdog Center for Countering Digital Hate, said the ads have not stopped.
“We are urging Google to enforce the policy thoroughly and immediately to ensure it is credible, as we see climate change adversely affecting communities right now,” the letter said.
While Google has demonetized some content by the Heartland Institute, a conservative US think tank, watchdogs have continued to find ads alongside its misleading climate messaging on YouTube, the letter said.
It urged Google to “immediately and permanently demonetize Heartland Institute” as well as other outlets that spread climate disinformation.
Nonprofit watchdog Check My Ads, which also signed the letter, said in a report last month that ad exchanges helped three conservative websites, including The Epoch Times, to profit from climate denialism.
Last month, another investigation by the campaign group Global Witness estimated that The Epoch Times generated around $1.5 million in combined revenue for Google and the website owners over the past year.
YouTube has also allowed the monetization of climate denial content peddled by influencers on the payroll of a Russian influence campaign, the environmental group Friends of the Earth said in a report last month.
“Google ads are directly contributing to the spread of outright lies about our planet’s changing climate — with dire impacts,” the letter said.
Google did not immediately respond to AFP’s request for comment.
The groups behind the letter said they have requested a meeting with Google’s trust and safety team to discuss the violations of its demonetization policy and were waiting to hear back.
The letter follows destructive hurricanes that slammed the United States in recent weeks, triggering a torrent of misinformation that officials said hampered relief efforts.
The COP29 summit is set to start November 11 in oil-and-gas-rich Azerbaijan, where nearly 200 nations will gather in the hope of reaching a deal to boost financial assistance to help developing countries adapt to global warming.