Costa Coffee, brought to the Kingdom by Alghanim Industries, is deepening its connection with the Saudi market through the introduction of exclusive, locally inspired menu offerings. This initiative reflects Costa Coffee’s commitment to delivering tailored experiences that resonate with the rich cultural heritage of Saudi Arabia.
In collaboration with celebrated Saudi chef Rakan Al-Oraifi, Costa Coffee has unveiled a curated selection of dishes that blend tradition with innovation. Chef Rakan, recognized as Best Saudi Chef in both 2018 and 2019, brings his culinary expertise to this partnership, creating a menu that will be available exclusively at 10 flagship Costa Coffee locations in Riyadh.
“I am thrilled to infuse the authentic taste of Saudi Arabia into the innovative dishes I’ve crafted in collaboration with Costa Coffee,” said Chef Rakan. “The history, depth, and diversity of Saudi flavors are extraordinary, and having the opportunity to present them in select Costa Coffee locations, which are a daily part of any coffee enthusiast’s life in Riyadh, is truly remarkable.”
In addition to these culinary creations, Costa Coffee has introduced new value-driven initiatives tailored to the preferences of its Saudi customers. These include value bundle offers and revised drink sizes, designed to enhance the customer experience with more accessible price points. These offerings have been rolled out across all 50 Costa Coffee locations in Riyadh.
Costa Coffee’s ongoing partnership with Jazean, a distinguished Saudi coffee brand, further enriches this initiative. Building on the success of this collaboration, Costa Coffee is now offering additional Jazean products, including the newly introduced Saudi espresso coffee and Jazean Coffee Crema.
“Our new offerings at Costa Coffee are a testament to our understanding of the Saudi market’s preferences. We are always committed to delivering quality and value while integrating distinctive Saudi-inspired products as we continually enrich the coffee experience across the Kingdom, reinforcing our role in highlighting its rich coffee heritage and supporting the local coffee sector. The successful reception of this initial rollout in Riyadh will pave the way for expanding these thoughtfully localized offerings to other regions across the Kingdom and bringing a uniquely Saudi experience to Costa Coffee’s customers,” said Wejdan Aboljadayel, marketing manager at Costa Coffee Saudi Arabia.
