From Egypt to Pakistan, Coke and Pepsi boycott over Gaza lifts local sodas 

From Egypt to Pakistan, Coke and Pepsi boycott over Gaza lifts local sodas 
A worker pushes a wood pilot loaded with packs of Cola Next at a warehouse in Karachi, Pakistan on May 9, 2024. (REUTERS)
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Updated 04 September 2024
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From Egypt to Pakistan, Coke and Pepsi boycott over Gaza lifts local sodas 

From Egypt to Pakistan, Coke and Pepsi boycott over Gaza lifts local sodas 
  • In Pakistan, local colas like Cola Next and Pakola soared in popularity to become about 12% of soft drinks category from 2.5% previously 
  • Cola Next’s factories cannot meet the sharp surge in demand, CEO of brand’s parent company Mezan Beverages said in an interview 

KARACHI/CAIRO/NEW YORK: Coca-Cola and rival PepsiCo. spent hundreds of millions of dollars over decades building demand for their soft drinks in Muslim-majority countries including Egypt to Pakistan. 
Now, both face a challenge from local sodas in those countries due to consumer boycotts that target the globe-straddling brands as symbols of America, and by extension Israel, at a time of war in Gaza.
In Egypt, sales of Coke have cratered this year, while local brand V7 exported three times as many bottles of its own cola in the Middle East and the wider region than last year. In Bangladesh, an outcry forced Coca-Cola to cancel an ad campaign against the boycott. And across the Middle East, Pepsi’s rapid growth evaporated after the Gaza war started in October.
Pakistani corporate executive Sunbal Hassan kept Coke and Pepsi off her wedding menu in Karachi in April. She said she didn’t want to feel her money had reached the tax coffers of the United States, Israel’s staunchest ally.
“With the boycott, one can play a part by not contributing to those funds,” Hassan said. Instead, she served her wedding guests Pakistani brand Cola Next.




An Egyptian walks next to the bottles of Coca-Cola and other products on shelves, in Cairo, Egypt, on August 27, 2024. (REUTERS)

She is not alone. While market analysts say it is hard to put a dollar figure on lost sales and PepsiCo. and Coca-Cola still have growing businesses in several countries in the Middle East, Western beverage brands suffered a 7 percent sales decline in the first half of the year across the region, market researcher NielsenIQ says.




An Egyptian supermarket owner shows bottles of Egypt's local beverage brands Spiro Spathis and Diva Masr at his store, in Cairo, Egypt on September 1, 2024. (REUTERS)

In Pakistan, Krave Mart, a leading delivery app, has seen local cola rivals like Cola Next and Pakola soar in popularity to become about 12 percent of the soft drinks category, founder Kassim Shroff told Reuters this month. Before the boycott, the figure was closer to 2.5 percent.
Shroff said Pakola, which is ice-cream soda flavored, made up most of the purchases before the boycott. He declined to provide figures for Coca-Cola and PepsiCo. sales.
Consumer boycotts date back at least as far as an 18th century anti-slavery sugar protest in Britain. The strategy was used in the 20th century to fight apartheid in South Africa and has been widely wielded against Israel through the Boycott, Divestment and Sanctions movement.




A Pepsi refrigerator is seen at a local corner store with Pepsi and its drinks displayed for sale in Isa Town, Bahrain, August on 30, 2024. (REUTERS)

Many consumers shunning Coca-Cola and PepsiCo. cite US support of Israel over decades, including in the current, ongoing war with Hamas. “Some consumers are deciding to make different options in their purchases because of the political perception,” PepsiCo. CEO Ramon Laguarta told Reuters in a July 11 interview, adding that boycotts are “impacting those particular geographies” such as Lebanon, Pakistan and Egypt.
“We will manage through it over time,” he said. “It’s not meaningful to our top line and bottom line at this point.”
PepsiCo’s total revenue from its Africa, Middle East and South Asia division was $6 billion in 2023, earnings releases show. The same year, Coca-Cola’s revenue from its Europe, Middle East and Africa region was $8 billion, company filings show.
In the six months following the Oct. 7 Hamas attacks on Israel that triggered the invasion of Gaza, PepsiCo. beverage volumes in the Africa, Middle East and South Asia division barely grew, after notching up 8 percent and 15 percent growth in the same quarters of 2022/23, the company said. Volumes of Coke sold in Egypt declined by double-digit percentage points in the six months ended June 28, according to data from Coca-Cola HBC, which bottles there. In the same period last year, volumes rose in high single digits.
Coca-Cola has said it does not fund military operations in Israel or any country. In response to a Reuters request, PepsiCo. said neither the company “nor any of our brands are affiliated with any government or military in the conflict.”
Palestinian-American businessman Zahi Khouri founded Ramallah-based Coca-Cola bottler National Beverage Company, which sells Coke in the West Bank. The company’s $25 million plant in Gaza, opened in 2016, has been destroyed in the war, he said. Employees were unharmed, he said.
Khouri said boycotts were a matter of personal choice but didn’t really help Palestinians. In the West Bank itself, he said, they had limited sales impact.
“Only ending the occupation would help the situation,” said Khouri, who supports the creation of a Palestinian state alongside Israel.
Israel’s government did not respond to a request for comment.
HISTORICAL TARGETS
The big soda companies are no stranger to pressure among the Muslim world’s hundreds of millions of consumers. After Coke opened a factory in Israel in the 1960s, it was hit by an Arab League boycott that lasted until the early 1990s and benefited Pepsi for years in the Middle East.
Coke still lags Pepsi’s market share in Egypt and Pakistan, according to market research firm GlobalData.
PepsiCo, which entered Israel in the early 1990s, itself faced boycotts when it purchased Israel’s SodaStream for $3.2 billion in 2018.
In recent years though, Muslim-majority countries with young, rising populations have provided some of the soda giants’ fastest growth. In Pakistan alone, Coca-Cola says it has invested $1 billion since 2008, yielding years of double-digit sales growth. PepsiCo. had similar gains, according to securities filings.
Now, both are losing ground to local brands.
Cola Next, which is cheaper than Coke and Pepsi, changed its ad slogan in March to “Because Cola Next is Pakistani,” emphasizing its local roots.
Cola Next’s factories cannot meet the surge in demand, Mian Zulfiqar Ahmed, the CEO of the brand’s parent company, Mezan Beverages, said in an interview. He declined to share volume figures.




Zulfiqar Ahmed, CEO of Mezan Beverages (Pvt) Ltd, that makes Cola NEXT, speaks with Reuters during an interview at his office in Karachi, Pakistan, on May 3, 2024. (REUTERS)

Restaurants, Karachi’s private schools association and university students have all taken part in anti-Coca-Cola actions, eroding goodwill built through sponsorship of Coke Studio, a popular music show in Pakistan.
Exports of Egyptian cola V7 have tripled this year compared to 2023, founder Mohamed Nour said in an interview. Nour, a former Coca-Cola executive who left the company after 28 years in 2020, said V7 was now sold in 21 countries.
Sales in Egypt, where the product has only been available since July 2023, were up 40 percent, Nour said.
Paul Musgrave, an associate professor of government at Georgetown University in Qatar, warned of long-term damage to consumer loyalty due to boycotts. “If you break habits, it’s going to be harder to win you back in the long run,” he said, without giving an estimate of the financial cost to the companies.
BANGLADESH BACKFIRE
In Bangladesh, Coke launched advertising showing a shopkeeper talking about the company’s operations in Palestine.
After a public outcry over perceived insensitivity, Coke pulled the ad in June and apologized. In response to a question from Reuters, the company said the campaign “missed the mark.”
The ad made the boycott worse, said one Bangladeshi advertising executive, who declined to be named because he was not authorized to speak to the media. Other American brands seen as symbols of Western culture, such as McDonalds and Starbucks, also face anti-Israel boycotts.
Market share for global brands fell 4 percent in the first half of 2024 in the Middle East, according to NielsenIQ. But the protests have been more visible against the widely-available sodas.
As well as boycotts, inflation and economic turmoil in Pakistan, Egypt and Bangladesh eroded consumers’ buying power even before the war, making cheaper local brands more appealing.
Last year, Coke’s market share in the consumer sector in Pakistan fell to 5.7 percent from 6.3 percent in 2022, according to GlobalData, while Pepsi’s fell to 10.4 percent from 10.8 percent.
FUTURE PLANS
Coca-Cola and its bottlers, and PepsiCo, still see the countries as important areas for growth, particularly as Western markets slow down.
Despite the boycotts, Coke invested another $22 million upgrading technology in Pakistan in April, it said in a press release at the time.
Coca-Cola’s bottler in Pakistan said to investors in May that it remained “positive about the opportunity” the world’s fifth most-populous country offers, and that it invested in the market with a long-term commitment.
In recent weeks, PepsiCo. reintroduced a brand called Teem soda, traditionally lemon-lime flavored, in Pakistani market, a spokesperson confirmed. The product is now available in a cola flavor with “Made in Pakistan” printed prominently on the label.




A view of a passenger bus with an advertisement of TEEM soft drink moves along a road in Karachi, Pakistan on September 1, 2024. (REUTERS)

The companies are also still injecting the Coke and Pepsi brands into the fabric of local communities by sponsoring charities, musicians and cricket teams.
Those moves are key to Coke and Pepsi keeping a toehold in the countries long-term even as they face setbacks now, Georgetown’s Musgrave said.
“Anything you can do to make yourself an ally or presence, a part of a community,” helps, he said.


Indian troops shoot dead Pakistani crossing frontier

Indian troops shoot dead Pakistani crossing frontier
Updated 5 sec ago
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Indian troops shoot dead Pakistani crossing frontier

Indian troops shoot dead Pakistani crossing frontier
  • Incident occurred two weeks after India and Pakistan agreed to a ceasefire following a four-day conflict
  • India’s border force says the man crossed the international border and failed to stop when challenged

AHMEDABAD: Indian border troops shot dead a Pakistani man who they said had crossed the international frontier and did not stop when challenged, the force said Saturday.
The shooting comes two weeks after arch-rivals India and Pakistan agreed a ceasefire after a four-day conflict, in which more than 70 people were killed in missile, drone and artillery fire.
India’s Border Security Force (BSF) said its troops Friday evening had spotted “one suspicious person advancing toward the border fence,” which lies beyond the international frontier in Gujarat state’s Banaskantha district.
“They challenged the intruder, but he continued to advance, prompting them to open fire,” the BSF said in a statement. “The intruder was neutralized on the spot.”
A photograph released by the force showed a dead man with greying hair.
The recent conflict between the nuclear-armed rivals was triggered by an attack on tourists in Indian-administered Kashmir on April 22, the deadliest on civilians in the contested Muslim-majority territory in decades.
New Delhi blamed Islamabad for backing the militants it said carried out the attack, charges that Pakistan denied.


Pakistan PM to begin five-day tour tomorrow of Central Asia, Turkiye and Iran

Pakistan PM to begin five-day tour tomorrow of Central Asia, Turkiye and Iran
Updated 24 May 2025
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Pakistan PM to begin five-day tour tomorrow of Central Asia, Turkiye and Iran

Pakistan PM to begin five-day tour tomorrow of Central Asia, Turkiye and Iran
  • The development comes two weeks after Pakistan and India traded missile, drone and artillery strikes before agreeing to a truce on May 10
  • During the four-day conflict, several friendly nations supported Pakistan’s demand for a probe into an attack that triggered the standoff

ISLAMABAD: Prime Minister Shehbaz Sharif will embark on Sunday on a five-day tour of Turkiye, Iran, Azerbaijan and Tajikistan to hold discussions about matters of regional and international importance, the Pakistani foreign office said, weeks after a military conflict between Pakistan and India.

Pakistan and India this month traded missile, drone and artillery strikes for days, killing 70 people, before agreeing to a US-brokered ceasefire on May 10.

The conflict was triggered by an attack on tourists in Indian-administered Kashmir on April 22 that New Delhi blamed on Pakistan. Islamabad denies complicity.

During the conflict Several friendly nations supported Pakistan’s demand for a credible, international probe into the attack as they urged the nuclear-armed archfoes to exercise restraint.

“The prime minister will have wide-ranging discussions with the leaders of these countries on an entire range of issues covering bilateral relations and matters of regional and international importance,” the Pakistani foreign office said.

“He will also have the opportunity to express the deepest appreciation and acknowledgment for the support extended to Pakistan by the friendly countries during the recent crisis with India.”

Bitter rivals India and Pakistan have fought three wars, including two over the disputed region of Kashmir, since gaining independence from British rule in 1947. Both claim the Himalayan territory in its entirety but rule it in part.

The latest conflict between the two was the deadliest in more than two decades and raised fears that it could spiral into a full-blown war.

During his visit aimed at furthering Pakistan’s diplomatic outreach, Sharif will also attend the International Conference on Glaciers in Dushanbe, Tajikistan, according to the Pakistani foreign office.

The conference, to be held on May 29-30, aims to advance global efforts in climate adaptation and resilience, with a specific focus on addressing glacial melting.

Pakistan is highly vulnerable to climate change, facing numerous impacts like rising temperatures and increased frequency of extreme weather events.

Officials say unusually high temperatures in Pakistan’s northern areas have resulted in rapid melting of glaciers, warning that the prolonged phenomenon could lead to water shortages and threaten lives in the longer run.


Alibaba launches online logistics services for Pakistani exporters

Alibaba launches online logistics services for Pakistani exporters
Updated 24 May 2025
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Alibaba launches online logistics services for Pakistani exporters

Alibaba launches online logistics services for Pakistani exporters
  • Pakistani small and medium-sized enterprises have long struggled with optimizing their export processes to participate in global trade
  • Alibaba says it has partnered with leading delivery companies to supporting the export of Pakistani goods to over 200 countries and regions

KARACHI: Alibaba, a Chinese-owned platform for global business-to-business (B2B) e-commerce, has launched online logistics services that are tailored to assist Pakistani exporters in optimizing their international trade processes, it said this week.

The explosive growth of cross-border e-commerce has created new opportunities for Pakistani small and medium-sized enterprises (SMEs), which face significant challenges in optimizing their export processes to participate in global trade. Logistics has been identified as a major obstacle as businesses must find effective and reliable shipping solutions to ensure timely deliveries while minimizing costs and risks, according to the e-commerce giant.

Alibaba has partnered with leading international express delivery companies, such as CPEX, with the goal of supporting the export of Pakistani goods to over 200 countries and regions around the world. The service not only supports fast and reliable international shipping options but also integrates the entire logistics process from packaging and warehousing to delivery, thus helping businesses optimize costs and time.

Through its international express delivery partners, Alibaba will ensure that goods are transported safely and on schedule, while also providing detailed order tracking tools, and customs advisory services. These features will help businesses minimize risks and enhance their competitiveness in the international market.

“Online logistics services are essential for small and medium-sized enterprises in global trade. They not only streamline operations and reduce costs, but also empower businesses to reach global markets with ease,” said Summer Gao, head of global supply chain at Alibaba.

"By leveraging advanced technologies and comprehensive solutions, Alibaba.com helps support Pakistani SMEs in enhancing their competitiveness, ensuring timely deliveries, and responding swiftly to market demands, ultimately fueling their growth and success in the global arena."

Pakistan, which is currently treading a long path to economic recovery, has urged local businesses to increase exports as the government looks to boost trade and investment to revive the over $350 billion South Asian economy.

Launched in 1999, Alibaba serves buyers and suppliers from over 200 countries and regions around the world. It is engaged in services covering various aspects of commerce, including providing businesses with tools that help them reach a global audience for their products and helping buyers discover products, find suppliers and place orders online fast and efficiently.

The e-commerce giant said its logistics services for Pakistani sellers are cost-effective, have enhanced order tracking and control capabilities, and offer a fully digitalized order fulfillment process for packages dispatched to multiple countries and regions.

“The introduction of Alibaba.com's logistics services has greatly accelerated our transaction processes and bolstered customer trust,” said Zulqarnain Baryar, CEO of Clush Industries that specializes in garment production.

"With features such as detailed tracking and optimized shipping routes, these services ensure timely deliveries and improved risk management. These enhancements have not only streamlined our operations but have also facilitated new business opportunities internationally, allowing us to confidently expand our presence."

Berry Ma, head of Pakistan business at Alibaba, said their new logistics services aim to support Pakistani exporters by providing efficient solutions to overcome traditional barriers in international trade.

“We're committed to offering essential tools to help Pakistani businesses tap into significant growth opportunities in global markets,” Ma said.


Pakistan PM says encouraging to see women like Naila Kiani setting records in mountaineering

Pakistan PM says encouraging to see women like Naila Kiani setting records in mountaineering
Updated 24 May 2025
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Pakistan PM says encouraging to see women like Naila Kiani setting records in mountaineering

Pakistan PM says encouraging to see women like Naila Kiani setting records in mountaineering
  • Kiani on Friday summitted Kanchenjunga to become first Pakistani woman to summit 12 ‘eight-thousanders’
  • She stands on the threshold of joining only 17 women who have conquered all 14 peaks above 8,000 meters

ISLAMABAD: Prime Minister Shehbaz Sharif on Saturday praised Pakistani mountaineer Naila Kiani for scaling 8,586-meter Kanchenjunga, the world’s third highest peak, saying it was encouraging to see Pakistani women making records in such difficult sport.

With the ascent of Kanchenjunga on Friday, Kiani became the first Pakistani woman to scale 12 of the world’s 14 peaks above the height of 8,000 meters, according to Alpine Club of Pakistan (ACP), which arranges various expeditions.

The Pakistani mountaineer stands on the threshold of joining a global elite of only 17 women who have conquered all 14 eight-thousanders, Imagine Nepal, her expedition organizer, said after Friday’s summit.

“Pakistanis are making their country proud in every field of sports,” Sharif said in a statement. “It is encouraging to see Pakistani women setting records in a difficult sport like mountaineering.”

Kiani has previously summited Mount Makalu (8,485m), Broad Peak (8,047 meters), Annapurna (8,091 meters), K2 (8,611 meters), Lhotse (8,516 meters), Gasherbrum 1 (8,068 meters), Gasherbrum II (8,035 meters), Nanga Parbat (8,125 meters), Mount Everest (8,849 meters), Manaslu (8,156 meters) and Cho Oyu (8,201 meters) mountains.

The ACP described Kiani’s feat as a “monumental milestone” in the history of Pakistani mountaineering and a moment of immense national pride.

“From the towering heights of Everest and K2 to the perilous slopes of Annapurna and Lhotse, her journey tells a powerful story of grit, resilience and an unshakable will,” it said on Friday.

“This is not just a personal achievement— it is a symbol of empowerment for women in sports, a beacon of hope and inspiration for Pakistan, and a proud moment for every mountaineering enthusiast.”


Pakistan ranks seventh in civilian harm, second in IED casualties worldwide — report

Pakistan ranks seventh in civilian harm, second in IED casualties worldwide — report
Updated 24 May 2025
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Pakistan ranks seventh in civilian harm, second in IED casualties worldwide — report

Pakistan ranks seventh in civilian harm, second in IED casualties worldwide — report
  • UK-based Action on Armed Violence monitor says Pakistan witnessed 790 civilian casualties in 248 incidents last years
  • The Baloch Liberation Army killed and injured 119 civilians, followed by Daesh (45 casualties) and Pakistan Taliban (10)

ISLAMABAD: Pakistan ranked seventh in the world for civilian casualties from explosive weapons and second most affected nation in terms of casualties from improvised explosive devices (IEDs) last year, UK-based monitor Action on Armed Violence (AOAV) said this week.

In its annual report, the AOAV said it had recorded 67,026 deaths and injuries as a result of the use of explosive weapons around the world, which was the highest since 2010.

The report said 89% of 59,524 civilians were either killed or wounded by explosive weapons in 2024, adding that 41% of them, or 24,147 individuals, were killed in incidents of explosive violence.

Pakistan was the seventh most affected country for civilians harmed by explosive weapons last year, with 790 civilian casualties (210 killed) in 248 incidents, a 9% decrease from 2023. However, there was a 11% increase in incidents compared to 218 in 2023.

“The majority of civilian harm was attributed to non-state actors, who were reportedly responsible for 76% (603) of civilian casualties. In particular, the Balochistan Liberation Army (BLA) killed and injured 119 civilians in Pakistan last year,” the report read.

“The Islamic State (Daesh) affiliate in the region, Islamic State – Khorasan Province (IS-KP), was the reported perpetrator of 45 civilian casualties in Pakistan last year, down from 194 recorded civilian casualties in 2023. The Tehreek-e-Taliban Pakistan (TTP) killed and injured 10 civilians last year, down from 32 in 2023.”

Unknown non-state actors accounted for 54% of civilian casualties (423), down from 541 recorded in 2023, in Pakistan. The BLA was the reported perpetrator of 15% (119) civilian casualties, marking a 440% increase from 22 in 2023.

Pakistan is currently battling twin insurgencies: one led my religiously motivated groups, including the TTP, mainly in its Khyber Pakhtunkhwa (KP) province and the other by ethno-nationalist Baloch separatist groups like the BLA in Balochistan.

Islamabad has frequently accused Afghanistan and India of supporting the TTP, BLA and other militant groups who have mounted their attacks in Pakistan in recent years. Kabul and New Delhi deny the accusations.

In terms of IEDs, Lebanon saw the highest level of harm globally, with 3,373 civilians killed and injured across only 16 incidents, accounting for 58% of civilian casualties from IED attacks globally, according to the report.

Pakistan saw the second highest level of civilian harm due to IED attacks, with AOAV recording 485 civilian casualties (139 fatalities) in 132 incidents.

“This is a 30% decrease in civilian casualties, but an 8 % increase in incidents,” the monitor said.

Other countries which saw elevated levels of civilian harm from IEDs in 2024 included Nigeria (385 civilian casualties), Iran (378), Somalia (270), Syria (253), Afghanistan (170), and Myanmar (84).