https://arab.news/v6m6y
- Key discussions will center on the development of Jordan’s tourism sector
AMMAN: The Highlight Jordan Summit will kick off on Thursday at the Kempinski Hotel Dead Sea, gathering leading content creators from Jordan and the wider Arab world to explore the latest advancements in influencer marketing and digital storytelling.
Organized by Moments Innovation, the summit aims to provide a distinctive platform for cultural exchange, tourism promotion, and revitalization of the content creation industry.
Key discussions will center on the development of Jordan’s tourism sector, innovative marketing approaches, and the use of digital storytelling as a tool for brand building and audience engagement in the contemporary era.
The summit will feature a range of presentations, working papers and discussion sessions, offering participants valuable insights into the marketing industry.
Attendees will have the chance to share experiences and knowledge, fostering collaboration between Jordanian and regional influencers.
Ayman Irshaid, CEO of Moments Innovation, said the summit would be an opportunity to delve into the latest trends and challenges in the content-creation industry, with a particular focus on the perspectives of influencers.
The event will also serve to strengthen Arab cooperation in influencer marketing and digital storytelling, Jordan News Agency reported on Sunday.
The report noted that hosting the summit on the shores of the Dead Sea, a leading tourist destination, aligns with the promotional strategies of the Ministry of Tourism and the Jordan Tourism Board, with the event expected to enhance the visibility of Jordan’s unique attractions.