https://arab.news/p3t5x
- The USA-Middle East based NBXL has partnered with the MENA division of sports rights agency Redstrike Global
RIYADH: NBXL, the world’s first USA-Middle East independent professional basketball league, has announced a strategic partnership with Redstrike Arabia.
This partnership marks a milestone in NBXL’s Middle East expansion strategy, particularly in Saudi Arabia where it plans to introduce the franchise’s fourth team.
Christian Villar, founder and owner of NBXL, highlighted how the partnership aligned with NBXL’s goal of extending its reach in the region. He also emphasized its potential to transform professional basketball, especially in Saudi Arabia, which is rapidly becoming a global hub for sports and entertainment.
This initiative promises to unlock new opportunities, spur innovation and enhance visibility, benefiting athletes and fans alike.
Saad Houtan, executive partner of Redstrike Arabia, the newly established Gulf Cooperation Council and Middle East and North Africa region division of sporting agency Redstrike Global, said he was enthusiastic about the partnership’s potential to support the objectives of the Kingdom’s Vision 2030.
“This partnership is a significant step towards fostering a business relationship that not only meets the ambitious goals of Vision 2030 but also promotes sustainable growth and innovation in the region,” he said.