https://arab.news/bdd36
- Agreement includes allocation of dedicated pavilion for Saudi Broadcasting Authority at the annual exhibition
RIYADH: The Saudi Media Forum has officially become the primary media partner of the International Broadcasting Convention — supported by the European Broadcasting Union — ahead of Riyadh’s Future of Media Exhibition, or FOMEX, in 2025.
The agreement includes the allocation of a dedicated pavilion for the Saudi Broadcasting Authority at the annual IBC Exhibition in Amsterdam. Moreover, IBC will actively promote the forum and its accompanying exhibition through its extensive European media network.
This collaboration aims to elevate awareness and engagement with these events across Europe, ensuring widespread visibility and maximizing global audience reach.
CEO of the Saudi Broadcasting Authority and President of the Saudi Media Forum Mohammed bin Fahd Al-Harthi stated that this collaboration represents a significant milestone in fostering cultural and knowledge exchange between the authority and leading global media platforms.
Al-Harthi also emphasized the forum’s role as a vibrant media hub for exchanging expertise, forming impactful partnerships, and attracting thousands of media professionals and enthusiasts annually.
Al-Harthi added: “Our responsibility continues to grow, driving us to intensify our efforts and deliver superior initiatives through our strategic partnerships with leading international exhibitions and markets. This collaboration builds on our past achievements, such as hosting the MIPCOM Market, marking its first participation outside France. Today, we proudly include IBC among our esteemed partners.”
Mike Crimp, CEO of IBC, said: “IBC has always championed industry innovation worldwide, and our media partnership with FOMEX aligns with our shared goals of advancing transformative technologies in every region and sector of media and entertainment. As the (media and entertainment) industry continues to evolve on a global scale, we are proud to partner with FOMEX, a media gathering that nurtures this growth and encourages creativity and cooperation.”
The IBC stands as one of the foremost global events dedicated to broadcasting, media, and technology.
The Saudi Broadcasting Authority is set to organize the Saudi Media Forum and FOMEX in 2025.
The previous edition of the forum successfully drew over 30,000 visitors, while FOMEX attracted nearly 300 exhibitors.