IMG signs 5-year deal to become broadcast producer of Saudi football events

RIYADH: The Saudi Pro League and Saudi Arabian Football Federation have agreed a new five-year production-partnership deal with global sports, events and representation company IMG.
Beginning next season IMG will take the role of broadcast producer for the Roshn Saudi League, King Cup and Saudi Super Cup, with the aim of providing best-in-class production quality, innovation and consistency across the events.
The organizations said on Wednesday said that broadcasts in coming seasons will feature more dynamic storytelling and captivating content highlighting the excitement of the matches and celebrating the culture and passion that drive the sport.
This will enable partners to provide deeper insights and elevate the levels of engagement and entertainment, they added, to enhance the viewing experience for fans around the world and foster a deeper connection with the league.
SPL CEO Omar Mugharbel said the agreement represents a significant step forward for the league as its transformation and growth continues on and off the pitch.
“Our collaboration with IMG reflects our commitment to bringing world-class production standards to Saudi football, with the league the central host producer,” he added.
“By leveraging the expertise of IMG and maintaining strong partnerships with local and regional distributors, the SPL is poised to deliver an unparalleled football-viewing experience to fans around the world through technology, innovation and talent.”
Barney Francis, IMG’s executive vice president of studios, said: “The Saudi Pro League is one of the most exciting and fastest-growing leagues in global football, with fans around the world now tuning in to watch thrilling action between some of the game’s biggest stars.
“In today’s battle for attention, it’s critical for rights holders to take control of their narrative and innovate. We are excited to help SPL take its content offering and storytelling to the next level for viewers and broadcasters, and to provide opportunities for local broadcast and production talent to be part of the journey.”
The organizations said IMG will help the SPL and SAFF implement advanced remote-production technologies so that producers can oversee matches taking place in several cities on the same day and ensure the highest production standards are maintained regardless of location.
IMG produces content for some of the world’s biggest football leagues and other sporting events, including the English Premier League, Major League Soccer for Apple TV, CBS coverage of the UEFA Champions League and Europa League, Ultimate Fighting Championship, and golf events including The Open, Ryder Cup and the DP World Tour.