https://arab.news/rpexa
IMAX Corporation and muvi Cinemas, the largest exhibitor in Saudi Arabia, have announced their first-ever collaboration with an agreement for four new, state-of-the-art IMAX with Laser systems across some of the biggest commercial centers in the Kingdom.
Under the agreement, muvi Cinemas will bring two IMAX systems to Saudi Arabia’s capital and most populous city, Riyadh; one system to Jeddah’s Mall of Arabia; and the first IMAX system to Dhahran. Three of the new locations are scheduled to open by the end of 2024, with an additional location to follow in 2025.
“IMAX is the most immersive cinematic experience in the world, and we’re grateful to join forces with them to bring IMAX with Laser to key locations across Saudi Arabia, including the first IMAX location ever in Dhahran,” said Adon Quinn, CEO of muvi Cinemas. “At muvi Cinemas, we always strive to provide the best cinematic experiences to our guests and maintain our position as the market leader. This partnership with IMAX underscores our commitment to delivering unparalleled, world-class experiences to our audiences.”
“Saudi Arabia is a market where the IMAX footprint has grown dramatically in recent years, and yet so much untapped potential still lies before us,” said Rich Gelfond, CEO of IMAX.
“This is a country with a passionate moviegoing audience that has embraced diverse fare in IMAX ranging from ‘Oppenheimer’ to ‘Bad Boys’ to international films and — by partnering with a premier, nationwide exhibitor like muvi — we are strengthening our ability to meet that strong demand.”
Saudi Arabia has consistently ranked among the company’s top 20 countries worldwide since its first full year of commercial operations in 2019. Recent releases have yielded historic success for IMAX at the Saudi box office — Filmed for IMAX release “Oppenheimer” is the highest grossing IMAX title ever in Saudi Arabia and last month’s “Bad Boys: Ride or Die” is among the top five — and the country continues to be a prime market not only for IMAX Hollywood releases, but also local language content from India and Japan. The 2025 global film slate will feature a record 14 Filmed for IMAX releases.