Qormuz bringing traditional Saudi culture to future generations, says founder
Fashion brand behind actor’s viral jubba is developing designs for modern Saudi Arabia
Founder Abdulrahman Al-Abed is this week’s guest on Arab News’ ‘The Mayman Show’
Updated 11 July 2024
HUSSAM AL-MAYMAN
Riyadh: Fashion brand Qormuz is blending traditional Saudi identity with contemporary styles in a bid to develop designs for modern Saudi Arabia, its founder has told Arab News’ “The Mayman Show.”
Abdulrahman Al-Abed, who is this week’s guest on the podcast, said that Qormuz is more than a Saudi fashion house — it is a lifestyle brand.
In blending Saudi culture with modernity, Qormuz creates everything from cups to jackets, forging a new identity for its customers.
0 seconds of 1 minute, 16 secondsVolume 90%
Press shift question mark to access a list of keyboard shortcuts
Keyboard Shortcuts
Shortcuts Open/Close/ or ?
Play/PauseSPACE
Increase Volume↑
Decrease Volume↓
Seek Forward→
Seek Backward←
Captions On/Offc
Fullscreen/Exit Fullscreenf
Mute/Unmutem
Decrease Caption Size-
Increase Caption Size+ or =
Seek %0-9
Live
00:00
01:16
01:16
"Qormuz, it’s like, not a fashion house. I would only be more specific about how we design our lifestyle. So, we mainly do fashion — it’s a part of our status. But we also do lifestyle design,” Al-Abed said.
The brand, by merging old and new, aims to develop designs for the modern Kingdom, he added.
“We love to bring and relive the culture again — to take this culture to the future with the next generation. We do our design, sometimes a cup, a T-shirt, a prayer bead, a jacket. Usually, we use our touch that the tradition touches.”
0 seconds of 1 minute, 37 secondsVolume 90%
Press shift question mark to access a list of keyboard shortcuts
Keyboard Shortcuts
Shortcuts Open/Close/ or ?
Play/PauseSPACE
Increase Volume↑
Decrease Volume↓
Seek Forward→
Seek Backward←
Captions On/Offc
Fullscreen/Exit Fullscreenf
Mute/Unmutem
Decrease Caption Size-
Increase Caption Size+ or =
Seek %0-9
Live
00:00
01:37
01:37
Al-Abed, a history buff — designed and made an embroidered jubba for Saudi actor Mohamed Al-Shehri that went viral; it was the first time an actor has worn customary Arab attire on the red carpet of the Venice International Film Festival.
The Qormuz founder told “The Mayman Show” that he was proud to see the traditional Saudi garment recognized worldwide in a blend of heritage and style. The jubba, which was mistaken by some as a fashion statement, gave Al-Abed an opportunity to educate the public on cultural attire.
0 seconds of 1 minute, 4 secondsVolume 90%
Press shift question mark to access a list of keyboard shortcuts
Keyboard Shortcuts
Shortcuts Open/Close/ or ?
Play/PauseSPACE
Increase Volume↑
Decrease Volume↓
Seek Forward→
Seek Backward←
Captions On/Offc
Fullscreen/Exit Fullscreenf
Mute/Unmutem
Decrease Caption Size-
Increase Caption Size+ or =
Seek %0-9
Live
00:00
01:04
01:04
“It’s good to sometimes get recognized for your work in this situation — you know, that went viral. More than 40 million views worldwide. Russian magazines, Yemen magazines and Indian magazines. The funny thing is that most of them talk about the jubba like it’s an avant-garde piece,” Al-Abed said.
Even some Saudis commented on the bisht with an assumption that it was modified by the designer. The Qormuz founder said: “The Jubba is one of our most successful stories that I feel proud of and feel proud to bring this piece to life again, you know?”
0 seconds of 2 minutes, 7 secondsVolume 90%
Press shift question mark to access a list of keyboard shortcuts
Keyboard Shortcuts
Shortcuts Open/Close/ or ?
Play/PauseSPACE
Increase Volume↑
Decrease Volume↓
Seek Forward→
Seek Backward←
Captions On/Offc
Fullscreen/Exit Fullscreenf
Mute/Unmutem
Decrease Caption Size-
Increase Caption Size+ or =
Seek %0-9
Live
00:00
02:07
02:07
Fashion is all about influence, said Al-Abed, adding that taking the jubba to Venice showcased Saudi heritage on the global stage.
“The Kingdom can influence other cultures through its a distinct cultural look,” he said.
0 seconds of 2 minutes, 5 secondsVolume 90%
Press shift question mark to access a list of keyboard shortcuts
Keyboard Shortcuts
Shortcuts Open/Close/ or ?
Play/PauseSPACE
Increase Volume↑
Decrease Volume↓
Seek Forward→
Seek Backward←
Captions On/Offc
Fullscreen/Exit Fullscreenf
Mute/Unmutem
Decrease Caption Size-
Increase Caption Size+ or =
Seek %0-9
Live
00:00
02:05
02:05
“That’s one of the moments that I’m totally proud of. Why? Because we influenced — the Saudi people influenced the local and international community. We showed others our culture.”
Among other international fashion accolades, Al-Abed also designed DJ Khaled’s apparel during the American producer’s appearance at MDLBEAST Soundstorm in AlUla.
UK science minister visits King Faisal Specialist Hospital’s heart center
Peter Kyle meets medical team responsible for world’s first fully robotic heart transplant
Visit follows global recognition of KFSHRC’s medical standing, groundbreaking innovations
Updated 18 February 2025
Arab News
RIYADH: The United Kingdom’s Secretary of State for Science, Innovation, and Technology visited the King Faisal Specialist Hospital and Research Center in Riyadh on Monday, the Saudi Press Agency reported.
Peter Kyle was shown the hospital’s cardiac facilities, which have pioneered advancements in cardiac care and medical innovation.
Kyle visited the Heart Center of Excellence, where he observed cutting-edge technologies and medical breakthroughs that have positioned KFSHRC as a global leader in specialized healthcare.
He was received by Dr. Hani Al-Sergani, the center's executive director, and his deputy, Prof. Feras Khaliel.
The British official met with the medical team responsible for the world’s first fully robotic heart transplant, a landmark achievement led by Khaliel.
Kyle also reviewed the latest advancements in minimally invasive organ transplantation, which reduce surgical risks and improve patient recovery times.
His visit follows the international recognition of KFSHRC’s medical milestones, particularly after the groundbreaking robotic heart transplant.
KFSHRC ranked first in the Middle East and North Africa region and 15th globally among the world’s top 250 academic medical centers for the second consecutive year.
It was also named the most valuable healthcare brand in Saudi Arabia and the Middle East by Brand Finance 2025, and was included in Newsweek’s World’s Best Smart Hospitals 2025 list.
Canadians helping to deliver Vision 2030, says ambassador
Saudi reform program ‘will be a tool to bring peace, stability in the broader Middle East,’ says Jean-Philippe Linteau
Envoy will lead a delegation of Canadian companies working in the Kingdom’s smart and green cities on visit to Madinah
Updated 17 February 2025
Lama Alhamawi
RIYADH: Canadian expatriates are helping Saudi Arabia to deliver Vision 2030 at various levels, as the two countries continue to enjoy closer ties, according to the Canadian ambassador to the Kingdom.
Jean-Philippe Linteau underlined the growth in relations between the two countries, describing these as the “core” of diplomatic ties, during celebrations for National Flag Day of Canada in Riyadh on Sunday.
The ambassador told Arab News that more than 14,000 Canadians are now living and working in the Kingdom.
“These Canadians are working in the private sector, they are CEOs, they are in mid-management, they work in government, in universities — you find them everywhere,” he said.
“The Canadians are here helping to deliver on the Vision.”
Linteau expressed how proud he is to see Canadians supporting Vision 2030, saying that it will deliver “a bright future for all Saudis, and will also be a tool to bring peace and stability in the broader Middle East.”
During his interview, the ambassador also extended a message to the “tens of thousands of (Saudi) alumni” of Canadian universities saying: “Canada is your second home and you are always welcome there.”
The ambassador gave the opening remarks during Canadian Flag Day, speaking about how relations between the two countries are growing, adding that many Saudis have a connection to Canada and vice versa through education, work, and tourism.
Saudi Arabia and Canada restored ties in May 2023 following talks between Saudi Crown Prince Mohammed bin Salman and Canadian Prime Minister Justin Trudeau at the Asia-Pacific Economic Cooperation Forum in Bangkok in November 2022.
During his remarks, Linteau also announced that he will lead a delegation of Canadian companies working in the Kingdom’s smart and green cities on a visit to Madinah.
“Following my earlier visit to Madinah we decided to take them to see how the holy cities are changing and becoming a tourist hub and a tourist attraction, and how much there are opportunities to work together to make these cities more green and sustainable,” he said.
As a part of Flag Day festivities, the Embassy of Canada hosted a photo exhibition titled “Unceded” celebrating the culture, heritage, and lives of the indigenous peoples of Canada.
“As Canada comes to grip with its colonial past, this exhibition is about our commitment to reconciliation, cultural preservation, and fostering deeper understanding across nations,” Linteau said.
Flag Day also celebrates the national symbol of Canada, the maple leaf, which was adopted on the flag and raised for the first time 60 years ago over Parliament Hill.
“Flag Day is about celebrating our national symbol, the maple leaf. In 1965, Canada adopted the maple leaf in the flag that you know today,” the envoy said.
The maple leaf “is a symbol that unites Canadians and reflects their common values of democracy, inclusion, and equality,” he added.
Saudi designers transform traditional handcrafts into high fashion
Competition winners to display their work at Saudi Cup exhibition
Techniques include hand embroidery, natural dyeing, leatherwork
Updated 17 February 2025
Waad Hussain
RIYADH: A fusion of tradition and innovation stole the spotlight at the Traditional Handcrafts Revival in Saudi Fashion competition on Sunday, where local designers used age-old techniques to craft high-fashion pieces.
Held at Mansard Hotel – The Gallery in Riyadh, the event celebrated 10 winners whose designs honored the Kingdom’s rich cultural identity through embroidery, natural dyeing, leatherwork, and even 3D printing.
First-place winner Rand Al-Saif’s design, ‘Saudiya,’ is inspired by the desert landscapes of Hijaz and Tihama. (AN photo by Waad Hussain)
The winning designs will be showcased at the Fashion Commission’s exhibition during the Saudi Cup 2025 this weekend.
Burak Cakmak, CEO of the Fashion Commission, highlighted the initiative’s role in promoting Saudi Arabia’s culture.
HIGHLIGHTS
• The winning designs will be showcased at the Fashion Commission’s exhibition during the Saudi Cup 2025 this weekend.
• ‘Sidrat Najd’ by Maha Al-Qahtani is an ethereal gown that integrates sidr fruit kernels, covered with silver leaves and Swarovski crystals.
“The ‘Traditional Handcrafts Revival in Saudi Fashion’ initiative is a program designed to promote traditional Saudi attire within the contemporary fashion industry.
“It emphasizes Saudi cultural heritage, enhances and preserves Saudi cultural identity, and fosters local talent in creative design,” he told Arab News.
Second-place winner Maha Al-Qahtani stands next to her design, “Sidrat Najd,” a gown inspired by the sidr tree. The piece incorporates sustainability by using sidr fruit kernels wrapped in silver and adorned with Swarovski crystals. (AN photo by Waad Hussain)
Cakmak added: “By emphasizing Saudi culture at the forefront of the competition, we were able to foster creative talent to create new designs showcasing the vast heritage of Saudi in alignment with the Ministry of Culture’s ‘Year of Handicrafts.’”
Rand Al-Saif’s winning design, “Saudiya,” is a five-piece ensemble showcasing intricate hand embroidery, natural dyeing, and traditional leatherwork — techniques deeply rooted in Saudi Arabia history.
“My design, ‘Saudiya,’ is inspired by the desert of Hijaz and Tihama,” Al-Saif said.
In second place was “Sidrat Najd” by Maha Al-Qahtani. Her ethereal gown integrates sidr fruit kernels, covered with silver leaves and Swarovski crystals.
“The name of my design is ‘Sidrat Najd,’ inspired by the sidr tree, which holds deep cultural significance in Saudi heritage,” she explained.
Third was “Bride of the Arabian Peninsula” by Ghaida Majdali, who took a bold and innovative approach.
“The fabric was worked on for 350 hours of hand embroidery, without any machine. The skirt is made of metal with 3D printing, covered in natural camel leather,” she said.
Ukrainian child finds hope in KSrelief prosthetics center
The prosthetic limbs and rehabilitation center reflects the Kingdom’s pioneering role in international humanitarian work
Updated 17 February 2025
SPA
RIYADH: When Matilda, an 8-year-old Ukrainian girl confined to a wheelchair, visited a prosthetic limbs center in Poland affiliated with Saudi aid agency KSrelief, it was with hope for the future.
Before the war in Ukraine, Matilda was like any other child, full of life and laughter, playing in the alleys of her village. However, in an instant, her life changed irrevocably. The war tragically resulted in the amputation of both her legs below the knees. This sudden transformation from an active, energetic child to one facing an uncertain future was devastating.
Matilda’s parents were struck with shock and despair as their daughter faced a life-altering loss of mobility, unable to walk, play, or even sit comfortably. The sudden change weighed heavily on her physical and mental health.
The specialized team provided crucial psychological support, helping her accept her new body and build her self-confidence. (SPA)
Overwhelmed by financial burdens and uncertainty, the family found a glimmer of hope when KSrelief announced its prosthetic limbs program, offering rehabilitation services to victims of war and disaster.
Matilda’s parents learned about this vital program, targeting those affected by the war in Ukraine residing in Poland. Upon learning that the Polish Ministry of Health had included their daughter on the list of eligible amputees, they finally saw a glimmer of hope.
Her journey to regain her life began with a complex logistical process that brought her to the prosthetics center in Poland. Greeted by the warm smiles of the medical team, she felt hope that the pain would soon begin to subside. A comprehensive medical assessment was conducted, and a detailed medical file was created, outlining a personalized treatment plan that considered Matilda’s physical and psychological needs.
FASTFACT
Ukrainian child Matilda has a chance at a better future with KSrelief’s prosthetic limbs program that offers rehabilitation services to victims of war and disaster.
This plan carefully assessed the level and type of amputation, the characteristics of the remaining limbs, and most importantly, Matilda’s goals, expectations, and desires. The Saudi medical team reassured Matilda, explaining the journey ahead and emphasizing that this center was more than just a medical facility; it was a place dedicated to restoring lives.
Before the prosthetic limbs were fitted, Matilda underwent a rigorous rehabilitation program focused on strengthening her muscles, improving her balance, and alleviating the pain associated with the amputation.
Matilda’s journey with the prosthetics center, managed by a team of dedicated Saudi specialists, marked the beginning of her recovery. The multidisciplinary team included orthopedic and rehabilitation doctors, prosthetic limb specialists, and experienced physiotherapists. The team also included dedicated volunteers who provide essential support services, including logistics and organizing activities within the rehabilitation centers.
In Matilda’s case, the specialized team determined the final measurements and selected the appropriate materials for her prosthetics based on her individual needs and condition. After the manufacturing process was complete, Matilda entered a pre-installation rehabilitation phase. The team also provided invaluable guidance on coping with the amputation and adapting to the changes in her body and life.
After weeks of evaluation and rehabilitation, the day Matilda had been eagerly anticipating, yet also dreading, finally arrived. With the assistance of the team, she stood for the first time with both prosthetic limbs in place. Step by step, she began the journey of regaining her balance, learning to walk again, and reclaiming the life she thought she had lost.
The specialized team also provided crucial psychological support, helping her accept her new body and build her self-confidence. They diligently trained her on how to use her prosthetic limbs in everyday activities, from walking and running to playing games.
Matilda underwent regular follow-up sessions to ensure a smooth transition and adaptation to her new life with the prosthetics. Gradually, she regained her independence, no longer reliant on others for assistance.
The prosthetic limbs and rehabilitation center reflects the Kingdom’s pioneering role in international humanitarian work. Recognizing the critical importance of alleviating human suffering and enabling individuals to live dignified lives, the Kingdom, through KSrelief, implements and expands humanitarian and relief projects.
The center prioritizes localizing and improving prosthetic limb services and rehabilitation programs, while also building the capacities of local health institutions to ensure the sustainability of these vital services.
KSrelief adopts a meticulous approach to selecting and classifying beneficiaries for the prosthetic limbs and rehabilitation program. The selection process relies on lists of amputation patients provided by the Ministry of Health in the respective countries where the project is implemented.
Priority is given to amputation patients resulting from direct war injuries, mines, or the remnants of war, encompassing all age groups, children under the age of 18 suffering from motor disabilities due to amputation or congenital deformities, and other categories, such as individuals injured in traffic accidents or those affected by various diseases.
The program empowers target groups by providing them with the opportunity to reintegrate into society and engage in various activities independently. This enhances their economic, social, and psychological well-being. Through its four centers, the program offers free, high-quality services to beneficiaries in countries in critical need, including Yemen, Syria, those affected by the earthquake in Turkiye, and those impacted by the Ukrainian war in Poland.
Since its inception in 2020 through 2024, the program has provided services to over 109,000 beneficiaries, delivering 298,999 free, high-quality services. Moreover, 10,851 modern prosthetic and orthotic limbs were manufactured and fitted. Notably, 98,612 beneficiaries received rehabilitation services.
According to program statistics, female beneficiaries constituted 33 percent, while males comprised 67 percent. Approximately 24 percent of cases stemmed from pathological injuries, while a significant 76 percent resulted from war injuries, including those caused by mines, war remnants, and unexploded ordnance.
Today, Matilda is no longer the little girl who entered the center confined to a wheelchair. She has transformed into a confident young girl walking independently, her eyes filled with hope as she embraces the future.
Matilda’s story is one among countless others that exemplify KSrelief’s commitment to embodying the Kingdom’s message of support for people in need, wherever they may be.
Saudi deputy minister meets Korean official in Muscat
They reviewed bilateral cooperation on various issues
Updated 17 February 2025
Arab News
MUSCAT: Saudi Arabia’s Deputy Minister for International Multilateral Affairs Abdulrahman Al-Rassi met with Eui-hae Cecilia Chung, Korea’s special representative for the Indo-Pacific, at the 8th Indian Ocean Conference in Muscat on Monday.
During the meeting, they reviewed bilateral cooperation on various issues. They also discussed regional and international developments and efforts to address them, the Foreign Ministry wrote on X.
Meanwhile, Prince Saud bin Abdullah bin Jalawi, the governor of Jeddah, received Kuwait’s Consul General in Jeddah Yousef Al-Tunaib on Monday.
During their meeting, they discussed various topics of common interest, the Saudi Press Agency reported.
