DUBAI: Moroccan Egyptian Dutch model Imaan Hammam took to social media to share her latest fashion shoot, in which she celebrates Moroccan culture.
“I will always be proud when I get to show off the beauty that is Moroccan culture and collaborate with so many amazing artists and creatives,” Hammam captioned a carousel of snaps on Instagram.
The model collaborated with auteur Marwane Jinane, photographer Hamza Lafrouji and a fellow model and creative who goes by the name Cheb Pablo on the shoot, which sees the pair posing in various locations in Casablanca.
“Hood fashion shoot. Fancy threads meet street grit. Models flexin’ in the ‘hood. Iman and Pablo killin’ it. High fashion clashing with rough backdrop. Raw, edgy vibes. Flipping the script on glam. Style popping in unlikely spots. It’s fire,” Lafrouji posted on Instagram.
Hammam is known for working with and promoting artists and creatives from the MENA region with her 1.7 million Instagram followers. The runway star — who is a fashion week staple and is currently the brand ambassador of cosmetics giant Estée Lauder — is known for dropping personally curated playlists of regional music for her social media fans and she has also promoted regional artists in the past.
The model has had a busy summer so far, most recently hitting the runway at the Vogue World event in Paris in June alongside Kendall Jenner, Gigi Hadidi, French Algerian icon Farida Khelfa and Venus and Serena Williams.
On International Olympic Day, Vogue World took over the last day of Paris Fashion Week’s menswear collections with a show-cum-spectacle themed around the Olympics.
The rare event blended athleticism, French fashion, and pure, unadulterated razzmatazz from the past century — marking 100 years since the last Games in Paris in 1924. The event also referred back to June 23, 1894, the day on which the founder of the modern Olympics, French nobleman Pierre de Coubertin, launched the International Olympic Committee.
