New Bupa Arabia service enhances maternity coverage

Alshereef Hamideddin, senior executive director of marketing and customer experience design at Bupa Arabia.
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Bupa Arabia for Cooperative Insurance has launched a first-of-its-kind service in Saudi Arabia, allowing employees covered under the company’s client insurance policies to easily upgrade their maternity coverage and select hospital room types through the Bupa Arabia mobile app.

The service will enable employees to manage their insurance coverage to better suit their needs and preferences, including selecting the room type in less than a minute via the Bupa Arabia app, without the need to contact the insurance company or visit any of its branches. This provides customers with convenience and the necessary healthcare during critical moments in their lives.

The Bupa Arabia health insurance app is a comprehensive digital platform that enables users to manage their health needs easily and effectively. It offers a wide range of services, including verifying and managing insurance coverage, submitting and tracking claims, managing medical approvals, searching for service providers, booking appointments, communicating with customer service, managing the electronic medical file, and more. This helps customers focus on their health and well-being by providing an easy-to-use digital experience that meets their diverse needs.

Alshereef Hamideddin, senior executive director of marketing and customer experience design at Bupa Arabia, said: “We are pleased to launch the health insurance benefits upgrade service, which is an important step in our commitment to providing innovative and comprehensive health insurance solutions that meet the needs of various customer segments, especially employees wishing to change their insurance coverage.”

AlShereef added: “The benefits upgrade product is in its first phase, and additional benefits will be added to meet our members’ needs, including dental coverage and improving the network level. We now offer pregnant mothers the freedom to choose the birthing experience they desire, helping them feel in control of this important experience. This service also helps reduce the anxiety and stress that pregnant mothers may feel during this crucial period of their lives, allowing them to focus on their child’s health and comfort.”

Bupa Arabia offers pregnant women a range of free online medical services through the Tebtom program. These services include consultations with specialist doctors, monitoring pregnancy records, ordering medications, home vaccination services, and pre-and post-natal guidance.