Saudi Arabia’s logistics sector pioneering pathways for global connectivity

Saudi Arabia’s logistics sector pioneering pathways for global connectivity
Significant infrastructure upgrades and favorable regulations are driving a transition towards a more integrated, efficient, and sustainable logistics sector. (SPA)
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Updated 01 October 2024
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Saudi Arabia’s logistics sector pioneering pathways for global connectivity

Saudi Arabia’s logistics sector pioneering pathways for global connectivity
  • Industry analysts are confident that the Kingdom is going to attract more global players into the sector

RIYADH: Saudi Arabia’s logistics sector has undergone a remarkable transformation in recent years, fueled by visionary initiatives like Vision 2030 and the National Industrial Strategy. As the sector continues to evolve, what groundbreaking strategies will drive it forward?

The Kingdom presents substantial opportunities for global logistics players. With a population of approximately 36 million and a gross domestic product of $1.81 trillion in purchasing power parity as of the end of 2023, Saudi Arabia is a central hub for expansive trade routes supported by world-class infrastructure.

Another major catalyst for growth is Saudi Arabia securing the bids for Expo 2030 and the 2034 FIFA World Cup — both of which will attract substantial global business opportunities, opening new channels for trade and commerce.

Industry analysts are confident that the Kingdom is only going to attract more global players into the sector, with Hakan Lanfredi, member of the executive board at Dussmann Group telling Arab News: “For international logistics firms, these developments present lucrative opportunities to establish or expand operations, leveraging major global events and the rising need for advanced supply chain solutions.”

Dominik Baumeister, PwC Middle East head and global partner of transport and logistics echoed that sentiment, and told Arab News the existence of untapped opportunities within Saudi Arabia’s logistics industry that could be attractive to global companies.

“There are several whitespaces in Saudi Arabia’s logistics landscape that offer interesting opportunities for global players. In particular, the logistics services space is still in its early stages of development, and more specifically in Freight Forwarding, 3PL, and warehousing,” Baumeister said.

He added: “Airport and port privatization is an ongoing effort, and roads, while perhaps on the periphery of logistics, are opening up as a public private partnership environment.”

Lanfredi also flagged the surge in e-commerce and last-mile delivery services, fueled by increasing digital consumer engagement. 

“This shift necessitates robust, agile logistics solutions to meet growing consumer expectations and delivery efficiencies,” he said.

Emerging logistics hotspots

Saudi Arabia is swiftly creating several hubs for logistics, assisted by important government programs and an advantageous business environment.

“Besides NEOM and the Riyadh Logistics Park, the Eastern Province has emerged as a key logistics hub due to its proximity to major oil operations and the King Abdulaziz Port,” Saud Al-Sulaiman, CEO of Saudi investment firm Alsulaiman Group, told Arab News.

He added: “These hotspots are attractive due to their advanced logistical infrastructures and strategic positions that facilitate both regional and international trade.”

Dussmann Group’s Lanfredi also noted a prime example of a logistic hotspot is the creation of the Integrated Logistics Bonded Zone in Riyadh, as it offers several attractive incentives to investors and businesses.

“It offers direct access to a vast market of 5 billion people across Europe, Asia, and Africa within an eight-hour flight range,” he said. 

There are several whitespaces in Saudi Arabia’s logistics landscape that offer interesting opportunities for global players.

Dominik Baumeister, PwC Middle East Head and Global Partner of Transport and Logistics

Lanfredi added: “The ILBZ is designed to establish the Kingdom as the region’s premier logistics hub, providing significant incentives like a 50-year tax holiday, 100 percent foreign ownership, and efficient goods processing where items can be market-ready within just four hours of arrival.”

He also noted additional notable hotspots include the Dammam Free Zone and various free zones along the strategic Red Sea corridor.

“Jizan is emerging as a key node on the Silk Road, highlighting its growing importance in global trade routes. These zones benefit from advanced infrastructure and strategic positioning, which are bolstered by governmental support and regulatory enhancements,” he continued.

Technological innovation

According to PwC, the Kingdom is seeing a focus on improving efficiency and competitiveness through technological innovation.

“In Saudi Arabia’s logistics sector, significant strides are being made in technological innovation to boost efficiency and competitiveness,” Baumeister said.

He added: “Saudi customs is enhancing its capabilities through single window initiatives and integration into various data flows, with support from port operators, shipping lines, and airlines.”

He also noted that PwC is witnessing the emergence of innovative technologies, some homegrown, particularly in the e-commerce and parcel space.

Baumeister referred to examples of this including geospatial solutions coupled with AI, and new ways of collecting and analyzing multiple data sources

“These technological advances will support the Kingdom’s Vision 2030 journey, provide more optimized operations, and predictive analytics for future projects,” he said.

Navigating uncertainties

There are challenges facing the logistics sector in Saudi Arabia, and stakeholders are actively addressing them to facilitate growth and ensure operational efficiency.

According to Dussmann Group’s Lanfredi, the challenges are threefold, with the first being the complex navigation of customs and regulatory framework, specifically for new entrants and international companies.

“The need for compliance across various levels — local, regional, and international — adds layers of complexity to logistics operations,” he said, adding that this can be addressed by providing “streamlined customs clearance services” through gateways for sea, air, and ground transport.

Managing extreme temperatures in the Middle East is the second area that needs consideration, as this can complicate the storage and transportation of goods that are sensitive to fluctuations in climate. 

This shift necessitates robust, agile logistics solutions to meet growing consumer expectations and delivery efficiencies.

Hakan Lanfredi, executive board member at Dussmann Group

“Specialized capabilities in cold-chain logistics, utilizing advanced technology for live temperature control and monitoring at each step of the supply chain are necessary requirements for professional service providers,” he explained.

The third challenge is a shortage of skilled labor in the logistics sector, particularly in emerging fields such as automation and robotics.

This can result in operational inefficiencies and increased costs for companies. To address this issue, initiatives supporting workforce development, such as partnerships with institutions like the Saudi Logistics Academy, are essential.

By investing in training and education, logistics providers not only improve their operational capabilities but also contribute to preparing a new generation of skilled professionals specifically tailored for the logistics industry in Saudi Arabia.

PwC highlighted the potential for Saudi Arabia to become a leading player in the global logistics industry through strategic collaboration between the public and private sectors.

“Saudi Arabia’s megaprojects and mega events will create additional logistics capability and capacity that can provide significant competitive advantages for the country,” Baumeister said.

He continued: “As competition increases across the region, Saudi Arabia sets itself apart with its significant import activity and a robust diversification agenda.”

With critical ports in strategic locations, competitive advantages in aviation, and opportunities for land transport connectivity, Saudi Arabia is positioned to play a pivotal role in linking freight corridors from India to Europe.

Additionally, over the next five to 10 years, Lanfredi is anticipating that Saudi Arabia is poised for a transformative shift and growth, in line with the nation’s strategic commitment to sustainability as outlined in the Saudi Green Initiative and Vision 2030. 

FASTFACT

By investing in training and education, logistics providers not only improve their operational capabilities but also contribute to preparing a new generation of skilled professionals specifically tailored for the logistics industry in Saudi Arabia.

“These policies are steering the sector towards green logistics through the electrification of transportation fleets, the integration of renewable energy sources into logistics operations, and the adoption of sustainable supply chain practices,” he said.

He also underlined the shift towards sustainable practices in the transportation and logistics industry.

Furthermore, the use of solar energy in warehouses is highlighted as another example of this sustainability shift.

“Additionally, the rapid digital transformation, especially in payment systems, is reshaping the logistics landscape,” Lanfredi said.

He added: “An increase in digital payments in Saudi Arabia is transforming consumer behaviors and e-commerce logistics, simplifying last-mile delivery processes, and enhancing operational efficiencies.”

Lanfredi highlighted that significant infrastructure upgrades and favorable regulations are driving a transition towards a more integrated, efficient, and sustainable logistics sector.

This shift aligns with Saudi Arabia’s Vision 2030 goals for economic diversification and digital transformation.

 Looking ahead, Al-Sulaiman also envisions transformative growth for Saudi Arabia’s logistics sector with an anticipated annual growth rate exceeding 10 percent.

“This growth will be propelled by continued technological advancements, including artificial intelligence, internet of things, and blockchain integration, enhancing operational efficiency,” Al-Sulaiman said.

He added: “Moreover, sustainability will be a key focus, with initiatives such as adopting electric vehicles and energy-efficient warehouses to align with global trends and attract international partners.”

They further explained that Saudi Arabia’s logistics sector plans to strengthen its connections with global supply chains.

“Expansion of port capacities, enhancement of multimodal transport links, and simplification of customs processes will facilitate smoother international trade, solidifying Saudi Arabia’s role as a critical hub in global commerce,” Alsulaiman continued.

These developments align with Vision 2030 objectives and global environmental, social, and governance trends, positioning the Kingdom as a leader in sustainable and innovative logistics solutions.


Qatar Airways buys into Virgin Australia, raising the stakes against Qantas

Qatar Airways buys into Virgin Australia, raising the stakes against Qantas
Updated 01 October 2024
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Qatar Airways buys into Virgin Australia, raising the stakes against Qantas

Qatar Airways buys into Virgin Australia, raising the stakes against Qantas
  • Qatar Airways to buy 25 percent stake in Virgin Australia
  • Deal gives Qatar Airways access to Australia markets
  • Makes Qatar Airways a cornerstone investor ahead of anticipated Virgin Australia IPO

SYDNEY: Qatar Airways will buy a 25 percent stake in Virgin Australia from US private equity firm Bain Capital, posing a tougher contest for Qantas Airways that has dominated Australian routes and pushed back against giving access to the Middle Eastern carrier.

The purchase of the minority stake for an undisclosed amount will need to be signed off by Australia’s government, which denied Qatar Airways’ requests last year to fly additional services into Sydney, Melbourne, Brisbane and Perth.

“This partnership brings the missing piece to Virgin Australia’s longer-term strategy,” Virgin Australia CEO Jayne Hrdlicka said in a statement.

“It means that we’ve got an important shareholder who has a scale that we don’t have, who has the expertise that we don’t have, that can help us compete better domestically by giving us access to that scale,” Hrdlicka said later in an interview with ABC television on Tuesday.

Shares in Qantas fell as much as 4.3 percent by 5:39 a.m. Saudi time and were among the worst performers on the benchmark S&P/ASX 200 index.

The stake sale also serves as a cornerstone investment ahead of an anticipated return of Virgin Australia into public ownership, the companies said.

Bain said last year it would explore an IPO of Virgin Australia, which it bought for A$3.5 billion ($2.42 billion) including liabilities after it was placed in voluntary administration in 2020.

Bain was targeting an A$1 billion listing, but the plans were delayed, Reuters reported last year.

Bain declined to comment further on the IPO plans.

Government approval 

As part of the deal with Qatar Airways, Virgin Australia plans to launch flights from Brisbane, Melbourne, Perth and Sydney to Doha with leased aircraft by mid-2025, subject to approval from Australia’s competition regulator.

That would allow Qatar to gain more traffic to its Doha hub, regardless of whether the Australian government approves Qatar Airways’ push for more flying rights.

The denial last year raised questions about the Australian government’s relationship with Qantas, which lobbied against more access for the Qatari carrier. Qantas has a partnership with Dubai-based Emirates, a rival of Qatar Airways.

Qantas did not respond immediately to a request for comment.

Qatar Airways CEO Badr Mohammed Al Meer in Tuesday’s joint statement said his airline believed competition in aviation was “a good thing and it helps raise the bar, ultimately benefiting customers.”

Australia’s Foreign Investment Review Board must approve the sale of the Virgin Australia stake to Qatar Airways, but the treasurer has the power after that to accept or reject the recommendation and impose conditions on the deal.

“It wouldn’t be appropriate for me to pre-empt that process or comment further,” Australian Treasurer Jim Chalmers told reporters after the deal was announced. “More broadly, we do want to see a strong, secure airline industry that delivers for consumers.”

Qatar Airways also owns minority stakes in British Airways owner IAG, Hong Kong’s Cathay Pacific Airways and China Southern Airlines.


Oil Updates – prices little changed as demand worries offset Mideast fears

Oil Updates – prices little changed as demand worries offset Mideast fears
Updated 01 October 2024
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Oil Updates – prices little changed as demand worries offset Mideast fears

Oil Updates – prices little changed as demand worries offset Mideast fears

SINGAPORE: Oil prices were little changed on Tuesday as stronger supply prospects and tepid global demand growth outweighed worries that escalating tensions in the Middle East could impact output from the key exporting region.

Brent crude futures for December delivery edged up 13 cents, or 0.18 percent, to $71.83 a barrel as of 9:15 a.m. Saudi time. US West Texas Intermediate crude futures for November delivery gained 14 cents, or 0.21 percent, to $68.31.

On Monday, Brent futures ended September down 9 percent, the third month of declines and largest monthly drop since November 2022. It slumped 17 percent in the third quarter for its biggest quarterly loss in a year. WTI fell 7 percent last month and dropped 16 percent for the quarter.

“There have been a lot of reservations in place for oil prices, as market participants look toward upcoming supply additions from OPEC+ by the end of this year, alongside a still-soft demand outlook from China reflected in the country’s latest PMI numbers,” said Yeap Jun Rong, market strategist at IG.

“That said, sentiments have been less sensitive to the weaker data, finding room to stabilize on the hopes that recent raft of stimulus may help to jumpstart the economy ahead,” said Yeap.

China’s manufacturing activity shrank sharply in September as new orders at home and abroad cooled, pulling down factory owners’ confidence to near record lows, a private-sector survey showed on Monday.

Analysts say a slew of stimulus measures over the last week are likely to be enough to bring China’s 2024 growth back to about 5 percent after below-forecast data in the past several months cast doubts over that target, but will hardly change the long-term outlook.

Alongside the demand concerns, OPEC+, which groups OPEC members and allies such as Russia, is scheduled to raise output by 180,000 barrels per day in December.

Israel’s widely expected ground invasion of Lebanon appeared to be getting underway early on Tuesday as its military said troops had begun “limited” raids against Hezbollah targets in the border area.

However, supply fears seem relatively contained for now, with market participants still pricing out the risks of a wider regional conflict, said IG’s Yeap.

The attacks follow Israel’s killing on Friday of Hezbollah head Hassan Nasrallah, and represent an escalating conflict in the Middle East between Israel and Iran-backed militants that now threatens to suck in the US and Iran.

In the US, crude oil and fuel stockpiles were expected to have fallen by about 2.1 million barrels in the week to Sept. 27, a preliminary Reuters poll showed on Monday.

The poll was conducted ahead of a report from the American Petroleum Institute industry group due at 11:30 p.m. Saudi time on Tuesday. 


Dubai summit unveils strategic partnerships to drive growth in Mideast’s hospitality sector

Dubai summit unveils strategic partnerships to drive growth in Mideast’s hospitality sector
Updated 30 September 2024
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Dubai summit unveils strategic partnerships to drive growth in Mideast’s hospitality sector

Dubai summit unveils strategic partnerships to drive growth in Mideast’s hospitality sector

DUBAI: The first day of the Future Hospitality Summit in Dubai saw the signing of several agreements, underscoring ongoing growth and innovation within the Middle East’s hospitality sector.

During the event, Saudi Arabia’s Mohammed Abdullah Al Muhanna Hotels Ltd. revealed a collaboration with Marriott International to launch the Four Points by Sheraton Jeddah, with Aleph Hospitality set to manage the property. This new hotel is expected to enhance Jeddah’s evolving hospitality landscape upon its opening in 2025.

In another major development, Accor entered a partnership with Summary Executive Properties to create Swissotel Residences Waterfront, the brand’s first standalone residential project worldwide.

Scheduled for completion in 2027 on Dubai Islands, this luxurious development will feature 105 residences, including apartments and penthouses, all boasting stunning views of the Dubai skyline.

Dmitry Kryuchkov, founder of Summary Executive Properties, commented: “The partnership with Accor Group reflects our shared vision of establishing a luxurious residential community that exemplifies the highest standards of design, luxury living, and tailored services for homeowners.”

The project will be supported by Accor One Living, a platform dedicated to mixed-use developments and community living, further enhancing Accor’s footprint in the region, where it currently manages 282 properties and has an additional 112 in the pipeline.

Skyline University College also announced several agreements aimed at strengthening the region’s hospitality, real estate, and tourism sectors.

A collaboration with HAMA MEA aims to launch initiatives beneficial to both organizations and the broader industry.

A memorandum of understanding was established with the UAE Restaurants Group, representing over 2,000 outlets, to foster growth in hospitality, food and beverage, and community engagement.

With a strong focus on education and skill development, Skyline University College is poised to make significant contributions through these partnerships.

The FHS, taking place from Sept. 30 to Oct. 2, brings together over 1,500 industry leaders and features more than 110 speakers.

Under the theme “Invest in Our Future,” the summit addresses crucial issues shaping the global hospitality landscape, emphasizing innovation, sustainability, technology, and investment opportunities.

This year’s agenda includes over 40 sessions spread across 20 conference tracks on four dedicated stages: Summit, Future, Exhibition, and Innovation. Topics will cover environmental, social, and governance issues, sustainable development, human capital, real estate, technology, branding, and culture.


Saudi Arabia projects $315.73bn revenue for FY2025 amid fiscal reforms

Saudi Arabia projects $315.73bn revenue for FY2025 amid fiscal reforms
Updated 30 September 2024
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Saudi Arabia projects $315.73bn revenue for FY2025 amid fiscal reforms

Saudi Arabia projects $315.73bn revenue for FY2025 amid fiscal reforms

RIYADH: Saudi Arabia’s Ministry of Finance has released its pre-budget statement for fiscal year 2025, projecting total revenues to reach approximately SR1.18 trillion ($315.73 billion), marking a 4 percent decrease from previous forecasts.

These estimates are based on a baseline scenario positioned between low and high and developed to address the challenges and geopolitical risks impacting the global economy.

The ministry emphasized that this strategy allows the government to maintain a flexible fiscal framework.

Preliminary estimates for total expenditures are set at SR1.28 trillion, resulting in a projected budget deficit of SR101 billion, which is 38 percent higher than the previous estimates.

This deficit, equivalent to 2.3 percent of gross domestic product, is considered expected and is anticipated to persist over the medium term due to ongoing expansionary spending policies.

Commenting on the outlook, Finance Minister Mohammed Al-Jaadan said: “The pre-budget statement for the fiscal year 2025 confirms that Saudi Arabia’s government will continue to focus its spending on essential services for citizens and residents, as well as on the execution of strategic projects to enhance economic growth and achieve sustainable development.”

The ministry also released revised estimates for FY 2024, indicating revenues of SR1.24 trillion, a 6 percent increase from previous forecasts.

Expenditures are projected to reach SR1.35 trillion, reflecting an 8 percent rise, resulting in a deficit of SR118 billion primarily due to increased spending.

The FY 2025 budget aligns with Saudi Vision 2030 by advancing fiscal and economic reforms. The government aims to balance its strong fiscal position, financial reserves, and low public debt while improving spending efficiency and prioritization.

Key focuses include accelerating projects that promote sustainable economic growth and adjusting others to stabilize and diversify the economy. The budget prioritizes enhancements in social services, social protection, and regulatory reforms.

Additionally, it emphasizes transformative spending, utilizing sovereign funds, and empowering the private and non-profit sectors. Significant initiatives under Vision 2030 are aimed at developing promising sectors, attracting investment, stimulating local industries, and expanding non-oil exports.

Noteworthy progress has been made in boosting tourism and entertainment, bolstered by the Public Investment Fund and national development funds, which are driving robust and sustainable growth in non-oil sectors and positioning the Kingdom for long-term economic resilience.

To support stability and balance in oil markets, Saudi Arabia and OPEC+ have implemented a reduction in oil supplies, bringing the Kingdom’s average production from the beginning of FY2024 until the end of July to 8.96 million barrels per day.

According to the ministry, OPEC+ countries have established a new production agreement for FY 2025, effective from January to December.

Several member nations, including Saudi Arabia, Russia, and the UAE, have agreed to extend voluntary production cuts. This includes a reduction of 1.65 million bpd, initially announced in April 2023 and now extended until December 2025, as well as an additional cut of 2.2 million bpd extended until November 2024.

The ministry noted that these reduced quantities will be gradually restored on a monthly basis until November 2025, with adjustments made according to market conditions to ensure stability.

The real GDP is expected to grow by 0.8 percent in 2024, supported by a projected growth of approximately 3.7 percent in non-oil activities, according to the official data.

Private consumption increased by 2.4 percent in the first half of 2024, fueled by growth in wholesale and retail trade, as well as restaurants and hotels. The facilitation of visit visa procedures and the expansion of eligible categories have also boosted visitor numbers to entertainment, cultural events, and tourist destinations.

The average consumer price index rose by 1.6 percent from the beginning of 2024 to August, compared to the same period last year. Preliminary forecasts suggest the consumer price index will reach approximately 1.7 percent for the entire year.

The Kingdom has maintained acceptable inflation levels relative to global standards, owing to ongoing improvements in economic conditions and proactive government measures to control rising prices, including price ceilings for gasoline and enhancements in food supply.

Financing plans

Saudi Arabia’s robust fiscal position, characterized by strong financial reserves and manageable public debt, enables the Kingdom to effectively navigate potential economic shocks and secure financing across the short, medium, and long term.

The Ministry of Finance, through the National Debt Management Center, develops an annual borrowing plan aimed at ensuring debt sustainability, diversifying financing sources, and accessing global markets. This strategy aligns with Saudi Vision 2030, promoting growth in the financial sector and deepening the domestic debt market.

The Kingdom is expanding its financing channels through bonds, sukuk, and loans, while also working to enhance its sovereign credit rating.

According to the ministry, controlled debt growth supports expansionary spending necessary to achieve Vision 2030 objectives, ensuring fiscal sustainability and resilience against future challenges.

Fitch Ratings reaffirmed Saudi Arabia’s A+ rating with a stable outlook, while Moody’s maintained its A1 rating with a positive outlook. Additionally, S&P Global Ratings upheld its A rating for the Kingdom, upgrading its outlook from stable to positive.

These ratings reflect the country’s ongoing economic transformation, driven by structural reforms and fiscal policies that prioritize sustainability and efficient financial planning.


Saudi Arabia set to unveil new tourist destinations in 2025: ASFAR CEO

Saudi Arabia set to unveil new tourist destinations in 2025: ASFAR CEO
Updated 11 min 17 sec ago
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Saudi Arabia set to unveil new tourist destinations in 2025: ASFAR CEO

Saudi Arabia set to unveil new tourist destinations in 2025: ASFAR CEO

DUBAI: The Public Investment Fund subsidiary ASFAR is set to launch new tourist attractions by early next year, reinforcing its commitment to economic growth and diversification, according to CEO Fahad bin Mushayt.

In an interview with Arab News during the Future Hospitality Summit in Dubai, Bin Mushayt said that the latest destination will debut in Al-Baha by the beginning of next year.

ASFAR, which has been operational for nearly two years, is collaborating with investors to enhance the Kingdom’s tourism sector by focusing on eight key destinations aligned with the Ministry of Tourism’s strategy.

While ASFAR does not directly develop these projects, it leverages its robust investment strategies and tourism expertise to partner with other companies, creating new opportunities in the sector. Among its projects are locations in Hail, Al-Baha, Yanbu, Al Hasa, Taif, and Al Jouf.

“Since we started, we are now active in five destinations,” the CEO stated.

In Al-Baha, ASFAR is developing two resorts, with a soft opening anticipated in the first quarter of 2025.

He said the company is “building almost 150 keys across two distinct locations, each offering unique experiences.” The top executive said one “caters to parents and couples, while the other targets the youth with an adventure park combined with hospitality.”

Describing Al-Baha as a “beautiful destination atop the mountains, known for its greenery and mild climate averaging around 20 degrees year-round.”

Bin Mushayt also highlighted plans for Taif, located two hours from Al-Baha, focusing on religious tourism due to its proximity to Makkah.

“We’re targeting religious tourism by building a wellness resort, allowing visitors to reaffirm their spiritual needs while enjoying the local scenery and mountains, just 30 to 40 minutes from Makkah,” he elaborated.

In Yanbu, a coastal city on the Red Sea about two hours from Jeddah, additional developments include a lifestyle hotel, beach club, beach resort, and tourism center featuring food and beverage options, retail, a diving academy, and marine activities. “Yanbu is known as one of the best diving areas in the world,” Bin Mushayt noted.

Further projects are also underway in Al Hasa and Hail, scheduled to open in 2025 and 2026.

Tourism is a key component of Saudi Arabia’s Vision 2030, aimed at diversifying the economy beyond oil revenues.

Bin Mushayt highlighted the sector's growth, stating, “Tourism is currently growing at nearly double-digit rates, contributing significantly to the GDP.”

ASFAR’s initiatives also aim to create jobs and stimulate the overall economy, with aspirations of generating around 250,000 jobs in the tourism sector by 2030.

The company is also investing in transportation, casual dining, and the development of destination management and tour operator companies to enhance visitor experiences.

Bin Mushayt emphasized the importance of local content and community involvement in these projects. “We prioritize using local materials and supporting small and medium enterprises within the destinations,” he said.

He further noted that “many family-oriented products and services will also be offered,” driving economic activity and development through tourism.

Expressing enthusiasm for Saudi Arabia’s goal of attracting 150 million annual visitors, he stated that ASFAR aims to welcome at least 5 million visitors to its destinations.