Saudi firm announced as Esports World Cup elite partner

Saudi-based stc Group has been named as an “Elite and Founding Partner” of the Esports World Cup which starts in Riyadh next month. (Supplied)
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  • Partnership means stc Group will provide connectivity across all EWC venues

LONDON: Saudi-based stc Group has been named as an “Elite and Founding Partner” of the Esports World Cup which starts in Riyadh next month.

The partnership for the tournament, which will run from July 3 to Aug. 25, was announced at an official ceremony attended by Group Chief Commercial Officer Faisal Al-Saber and Ralf Reichert, CEO of the Esports World Cup Foundation. 

It means stc Group will provide connectivity across all EWC venues and has exclusive naming rights for three venues in Riyadh which will host events during the tournament — the stc Arena, the stc Play Gaming Hall, and the stc TV World Cup Studios.

“I’m proud to welcome stc Group, a telecommunications giant and digital pioneer, as an Elite and Founding Partner of the Esports World Cup,” said Reichert.

“stc Group is the digital backbone of our competitions and will bring the EWC content to local and global audiences. stc will enable fans … to stay connected with the special stc SIM card.”

He added: “As one of the largest companies in the MENA region, their support means we’re not only going to offer exceptional digital access for fans and athletes but can take the Esports World Cup to the next level.”

Olayan Al-Wetaid, stc Group CEO, said his firm’s partnership with the Esports World Cup was a symbol of its commitment to improving the future of gaming in the Kingdom.

“We are thrilled to be deploying our seamless world-class connectivity, enabling the Kingdom to become the premier global hub for gaming,” he said.

“stc Group is committed to bringing this event to life with innovative technological solutions, as well as showcasing the vast scale and scope of its services.”