Emirati-Chinese cultural exchange on show at book fair

The Emirates Publishers Association’s participation featured a dedicated pavilion at the Beijing International Book Fair 2024, running from June 19-23.
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In a bid to support Emirati publishers in exploring the trends of the Chinese publishing market and understanding the aspirations of readers in this ancient country, the Emirates Publishers Association participated in the Beijing International Book Fair 2024. This event, one of the most influential book fairs in Asia, took place from June 19-23.

The association’s participation, featuring a dedicated pavilion, underscored its commitment to supporting Emirati publishers and advancing the publishing industry in the UAE. This initiative aligns with the vision and directives of Sheikha Bodour bint Sultan Al-Qasimi, founder and honorary president of the EPA.

As part of its ongoing efforts to provide global expansion opportunities for its members, the EPA successfully secured sponsorship from the Beijing International Book Fair for three of its members through the SME sponsorship program. This program, which supports small publishers worldwide, offered a unique opportunity to 30 publishers globally, including three Emirati publishers. The selected publishers benefitted from a sponsored pavilion, training courses, and networking opportunities to expand their businesses both in China and internationally.

The three sponsored publishers are: Khalid Al-Ali, founder of Bawabat Al-Kitab Publishing House; Nour Arab, founder of Nour Publishing; and Kira Jean, founder of The Dreamwork Collective, a community of writers, entrepreneurs, creators, and trainers committed to inspiring creators and sharing their stories with the world.

Publisher Mohammed Bindekhain, member of the EPA board and treasurer, and director of Altakhayol Publishing House, said that participating in the exhibition reflects the UAE’s openness to diverse cultures and civilizations. He emphasized the association’s dedication to strengthening cultural cooperation and exchange between China and the UAE, and to leveraging China’s pioneering experience in publishing and knowledge production.

He said: “The book fair provides an opportunity to strengthen ties with international organizations and institutions in the publishing sector. It also serves as a platform to promote Emirati publishers and open horizons for forming partnerships to exchange publishing and translation rights through organized sessions with international publishers.”