https://arab.news/6wy4a
- Influencer will share shows, events from Haute Couture Fashion Week with a global audience
DUBAI: The Federation de la Haute Couture et de la Mode, the organization that oversees Paris Fashion Week and Haute Couture Week, has appointed Saudi influencer Nojoud Al-Rumaihi, who is also a fashion and luxury consultant, as an ambassador for haute couture.
Through the ambassadorship, the federation and Al-Rumaihi will collaborate to share the latest shows, collections and events from the upcoming Haute Couture Fashion Week, which runs from June 24-27, with audiences around the world, according to a statement.
Al-Rumaihi is a notable fashion figure in the Kingdom.
Earlier this year, she teamed up with German luxury e-tailer Mytheresa for a Ramadan and Eid Al-Fitr campaign shot in Saudi Arabia.
The edit featured the influencer’s top picks from labels such as London-based Roksanda, New York-based fashion house Markarian, British brand Self-Portrait, and red-carpet mainstay Taller Marmo.
It was the e-tailer’s third partnership with Al-Rumaihi, which the influencer previously told Arab News was key in understanding the coveted Saudi market.
“Having a Saudi creative perspective can help international brands and e-tailers gain valuable local cultural insights with an authentic perspective that can help them connect with the Saudi market more effectively,” she said, adding that including local voices in the decision-making process can ensure international brands project a message that is culturally relevant.
*Arab News has made changes to this article after publication, including removing an interview with Ms. Nojoud Al-Rumaihi.