How Saudi startup Braincell is optimizing decision-making and automation through AI

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Updated 21 June 2024

SULAFA ALKHUNAIZI & LAMA ALHAMAWI

June 20, 2024 23:52

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How Saudi startup Braincell is optimizing decision-making and automation through AI

AI solutions designed to solve specific business problems are having a profound impact on how firms operate
Braincell leverages AI to enhance processes, from logistics and healthcare to banking and smart cities

Updated 21 June 2024

SULAFA ALKHUNAIZI & LAMA ALHAMAWI

June 20, 2024 23:52

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RIYADH: Automated decision-making allows businesses to make faster, more accurate and more consistent decisions by analyzing large datasets without the risk of human error. That is why, as Saudi Arabia expands its digital economy, such tools are becoming more widely used in the Kingdom.

One firm that is leading the charge in this area is the Saudi startup Braincell, which helps businesses streamline processes and enhance decision-making through automation and artificial intelligence integration.

“Braincell has created a data governance platform and data workflow platform that enables AI solutions to be connected at ease, making it a one-stop shop for data needs,” Abdulhameed Khairaldeen, Braincell’s business development director, told Arab News.

AI solutions, which leverage AI techniques and technologies to solve specific business problems, are poised to have a profound impact on how firms operate. Already, large language models like ChatGPT are taking on rudimentary tasks in a range of industries.

“Braincell clients can choose to work on their own LLMs and on-premises models or even connect to the likes of OpenAI’s ChatGPT,” said Khairaldeen.

Braincell is just one of the many new Saudi companies utilizing AI to optimize technologies. (Supplied)

With the Kingdom’s mission to become a global leader among data-driven economies, new AI startups are emerging every day with the goal of contributing to the fast-growing sector. Braincell is just one of the many new Saudi companies utilizing AI to optimize technologies.

Since its establishment, Braincell has focused on empowering businesses through technology, data and interconnected systems with the mission of enhancing efficiency in business flow regardless of the sector.

In particular, Braincell is connecting leaders, executives, organizations and governments to systems that will allow faster and more effective decision-making.

Braincell leverages AI-powered decision-making to enhance operations. (Supplied)

Asked how Braincell helps firms improve their employee productivity, the company’s senior data consultant, Shatha bin Shaalan, said: “We use AI and automation in our platform to automate the repetitive tasks that we do every day, ensuring that our clients get the benefit of maximum efficiency while reducing human errors and manual efforts.”

Braincell is leveraging AI-powered decision-making to enhance operations across sectors including healthcare, data, banking, supply chains, manufacturing, and smart buildings and cities.

In healthcare, Braincell’s technology fosters an environment for improved patient outcomes by working with clients to build metric-driven healthcare systems, creating scalable digital health ecosystems that reduce errors through automation.

DID YOUKNOW?

• In healthcare, Braincell improves patient outcomes through metric-driven systems that reduce errors.

• In banking, it performs real-time monitoring, streamlines processes, detects fraud, and monitors risk.

• In smart buildings, it collects data on energy consumption, air quality, and occupancy to improve efficiency.

Some of its services include comprehensive insights into personalized care and streamlined clinical processes.

In banking, Braincell is utilizing AI to enhance the customer experience by streamlining and organizing processes that in turn will reduce manual errors.

Through Braincell’s banking command center, real-time monitoring also detects fraud, monitors risk management and enhances strategic decision-making.

Applied to smart buildings and cities, Braincell offers new ways to improve the experience of residents. One example is the firm’s data integration and sensor deployment that collects data on energy consumption, air quality, occupancy levels and other relevant parameters.

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Braincell’s use of automation in smart buildings and cities also improves energy efficiency by using advanced AI algorithms to control smart lighting and heating, ventilation, and air conditioning systems that adjust settings based on occupancy and environmental conditions.

The company has more than 100 active users, and boasts the ability to process 120 billion records in a matter of seconds using AI.

It aims to help businesses make reliable decisions by connecting data sources and consolidating them in a comprehensive way that is easier for clients to access, resulting in higher quality, accuracy and consistency through the use of AI automation.

“The data platform is highly customizable with a very simple setup,” said Bin Shaalan, the firm’s senior data consultant. “It’s dynamic and fits all needs as it integrates with many systems adopted here in the Kingdom.”

Braincell has signed memorandums of understanding with multiple partners including the Ministry of Health, the Public Investment Fund, the National Unified Procurement Company and supply chain specialist XPL Solutions.

The firm has also created a data governance and data workflow platform to help companies comply with National Data Management Office regulations in the Kingdom.

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Topics: Eye On AI Editor’s Choice

Formerly conjoined Filipino twins return to Riyadh 20 years after lifesaving surgery

Updated 9 sec ago

Ghadi Joudah

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Tamara Aboalsaud

November 25, 2024 20:08

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Formerly conjoined Filipino twins return to Riyadh 20 years after lifesaving surgery

Princess Ann and Princess Mae Manzo stayed for more than six months in the Kingdom in 2004 as guests of Crown Prince Abdullah
Princess Ann and Princess Mae Manzo stayed for more than six months in the Kingdom in 2004 as guests of Crown Prince Abdullah

Updated 9 sec ago

Ghadi Joudah & Tamara Aboalsaud

November 25, 2024 20:08

RIYADH: Twenty years after they were separated in a complex surgery in Riyadh, two Filipino twins have returned to the Saudi capital to celebrate the medical expertise that saved their lives.

Princess Ann and Princess Mae Manzo stayed for more than six months in the Kingdom in 2004 as guests of Crown Prince Abdullah.

They were separated at Riyadh’s National Guard Hospital.

“After our separation, I gained a new appreciation for individuality and independence,” Princess Mae told the International Conference for Conjoined Twins on Monday.

The event is the first of its kind in Saudi Arabia, a global leader in the field.

She was speaking during a panel discussion titled “Exploring the Multifaceted Impacts of Separation: Conjoined Twins and Families.”

The unique story of the Manzo twins proved the central focus of the discussion.

They are now thriving as third-year students in their native Philippines.

“While we still cherish the unique bond we share, it is a balance of gratitude for our shared paths and excitement for forging our path,” said Princess Mae.

The panel invited experts and family members to discuss the medical and psychological challenges of separating conjoined twins, as well as the broader social, educational and emotional implications.

Princess Anne said that the separation deeply impacted her and Mae’s emotional well-being.

“It has made us more self-aware individually, helping us understand our limits by living life separately with different groups of friends, different schools and different workplaces.”

Dr. Gopal Mitra, global lead on disability and development at UNICEF, highlighted stigmas surrounding conjoined twins, warning that an “obsession with normalcy” often leads to harmful stereotypes and social exclusion for those who are perceived as different.

“Stigma arises when we assign attributes and characteristics to groups of people based on our perceptions of difference — how they look, move, behave, or communicate.”

Mitra added that when a mother gives birth to conjoined twins, the family already faces stress and strain.

Strategies to combat negative perceptions include community engagement, the training of frontline workers and role modeling, he said, adding: “Princess Mae and Princess Ann are wonderful role models.”

Mitra said that inclusive education is a foundation for addressing stigma: “Inclusive education respects individuality and tailors learning experiences to the unique needs of each child.”

Dr. Ahmed Bawaneh, deputy country representative at IMC Jordan, highlighted the emotional and psychological challenges faced by conjoined twins and their families throughout separation and recovery.

“The stigma doesn’t go away after the separation. It’s there before, during and after. It’s something the twins and their families have to grapple with for a long time,” he said.

“It is important that we don’t look at conjoined twins as just special cases.”

After separation, long-term rehabilitation poses another challenge, requiring sustained support from mental health professionals, Bawaneh added.

“We must focus on the stressors they face and provide holistic, integrated support that addresses their mental, emotional and physical well-being. The importance of integrated mental health services cannot be overstated.”

The panel discussion served as both a celebration of progress and a call to action.

“The support system that I had was very helpful during the separation and recovery was my family,” the Manzo twins’ mother said.

Her words served as a reminder that behind every medical milestone is a network of caregivers who provide emotional strength, practical assistance and unwavering love.

“Inclusive education and an inclusive society are not just ideals but necessities — because every child deserves the chance to flourish,” Mitra said.

Preparing professionals to address unique patients is crucial, said Bawaneh.

“We must remember that these children and their families are not defined by their circumstances — they are individuals with dreams, challenges and incredible resilience.”

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Topics: Conjoined Twins Program

Saudi crown prince receives message from South African president

Updated 2 min 46 sec ago

Arab News

November 25, 2024 20:04

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Saudi crown prince receives message from South African president

Al-Rassi welcomed Gwen Ramakhoba, the Special Envoy of President Ramaphosa, who conveyed the message on behalf of the South African leader

Updated 2 min 46 sec ago

Arab News

November 25, 2024 20:04

RIYADH: Saudi Crown Prince Mohammed bin Salman received a written message from South African President Cyril Ramaphosa on Monday, which addressed relations between the two nations.

The message was delivered to Prince Faisal bin Farhan, Minister of Foreign Affairs, by Abdulrahman Al-Rassi, Undersecretary for Multilateral International Affairs and Supervisor General of the Public Diplomacy Agency, during a meeting at the Ministry of Foreign Affairs in Riyadh, the Saudi Press Agency reported.

Al-Rassi welcomed Gwen Ramakhoba, the Special Envoy of President Ramaphosa, who conveyed the message on behalf of the South African leader.

Discussions during the meeting focused on enhancing and developing cooperation between Saudi Arabia and South Africa across various sectors, as well as exploring issues of mutual interest.

This exchange highlights the strengthening ties between the two countries as they seek to expand their collaboration in multiple fields.

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Topics: Saudi Arabia South Africa

Global leaders gather in Riyadh to shape future of non-terrestrial networks

Updated 40 min 39 sec ago

Waad Hussain

November 25, 2024 19:22

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Global leaders gather in Riyadh to shape future of non-terrestrial networks

Event welcomed renowned researchers in technology and investment alongside regulatory authorities at both local and global levels
With over 120 countries represented this year, the forum reinforces Saudi Arabia’s position as a global leader in technological innovation and collaboration

Updated 40 min 39 sec ago

Waad Hussain

November 25, 2024 19:22

RIYADH: The international Connecting the World From the Skies forum kicked off on Monday, bringing together ministers, industry leaders, experts and CEOs from leading companies specializing in non-terrestrial networks.

Under the patronage of Abdullah Al-Swaha, minister of communications and information technology and chairman of the Communications, Space and Technology Commission, the event welcomed renowned researchers in technology and investment alongside regulatory authorities at both local and global levels.

In his opening speech, CST Governor Mohammed Al-Tamimi emphasized the forum’s significance as a vital platform for advancing NTNs in alignment with sustainable development goals, particularly addressing the challenge of space debris.

He also highlighted Saudi Arabia’s unwavering commitment, in partnership with global stakeholders, to connecting the unconnected.

As part of these efforts the CST, in collaboration with the International Telecommunication Union, conducted a groundbreaking study aimed at harnessing communication services to reduce the global digital divide.

The Saudi Space Agency also announced the launch of the “Centre for Space Futures,” the first of its kind within the network of Fourth Industrial Revolution Centers affiliated with the World Economic Forum.

Al-Tamimi said Saudi Arabia took pride in being one of the first nations to establish a comprehensive regulatory framework for NTNs, including the regulation of direct-to-device communications, spectrum allocation for high-altitude platforms and global space sustainability frameworks.

A key highlight of the forum was the announcement of the winners of the international Competition on Non-Terrestrial Networks for 6G, launched by the CST in collaboration with the Institute of Electrical and Electronics Engineers.

This year saw 17 countries take part with 114 research papers submitted, 77 percent of which came from researchers and academics.

The CST is also highlighting its recent technical experiments in NTNs, including the pioneering Seamless D2D Connectivity trial, the first of its kind in the Middle East and North Africa region.

The forum is a key pillar of the NTN program, launched by the CST in 2021. The inaugural forum, held in 2022, attracted more than 3,000 participants.

With over 120 countries represented this year, the forum reinforces Saudi Arabia’s position as a global leader in technological innovation and collaboration.

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Topics: Connecting the World From the Skies Saudi Space Agency Abdullah Al-Swaha

Saudi conjoined twins center leading global medical understanding, Al-Rabeeah says

Updated 25 November 2024

Tamara Aboalsaud

November 25, 2024 17:23

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Saudi conjoined twins center leading global medical understanding, Al-Rabeeah says

Centralized healthcare key for advancing research and expertise, conference told
Abdullah Al-Rabeeah: Building a center of excellence with a large volume, it brings value of experience, value of research, value of outcome and value of care for the patients

Updated 25 November 2024

Tamara Aboalsaud

November 25, 2024 17:23

RIYADH: Centralizing medical knowledge in the Arab world is key to improving specialized medical care, Saudi Arabia’s top surgeon has said.

Abdullah Al-Rabeeah, who also serves as supervisor-general of Saudi aid agency KSrelief and was once minister of health, was speaking at Riyadh’s International Conference on Conjoined Twins.

The Saudi Conjoined Twins Program, established in 1990, has separated dozens of conjoined twins from countries around the world under the care of Al-Rabeeah.

He said that dealing with rare specialties in medicine requires experience and volume, which comes with population. Most countries in the Middle East can go decades without seeing a case of conjoined twins, he added.

“Building a center of excellence with a large volume, it brings value of experience, value of research, value of outcome and value of care for the patients,” Al-Rabeeah said.

Quoting Lord Ara Darzi of the UK, who spoke at an earlier ministerial roundtable at the conference, Al-Rabeeah added: “In certain specialties you need to decentralize, like family medicine, women’s care — you have to have access anywhere. But in certain specialties, like conjoined twins, you need to centralize.”

Al-Rabeeah said that as health minister, he constantly called for collaboration between GCC and Arab countries to concentrate specialties into central reference centers to promote research and development, and advance expertise in the region.

Compared to worldwide numbers, Al-Rabeeah added that the conjoined twins program in Saudi Arabia is “on the top … in terms of volume and expertise and success rates, we are one of the highest in the world.”

With 143 evaluated cases and 61 separations, there are now seven cases waiting to be evaluated.

“The unique thing about Saudi Arabia: It is a large volume done by one team,” Al-Rabeeah said.

The team of conjoined twins specialists in Saudi Arabia have “collected the wealth of knowledge and developed their expertise,” and are ready to pass it on to younger generations of surgeons, he said.

Al-Rabeeah recommends early antenatal care to ensure the health and wellness of both mother and the baby, and to prepare any necessary treatment plans early on.

“One thing which has changed in the last three-and-a-half decades is the early diagnosis … during pregnancy, we have to ensure the level of anomalies and the risk on the mother,” he said.

Once the twins are born, a complete picture of the heart’s conditions, spinal columns, nerves and vital organs must be established before a plan of operation is set in place.

“After separation, now another dilemma is rehabilitation … how they can go into society, the independence, the separation trauma. We have to deal with all of those until the child moves from one body to two bodies which are independent,” he added.

For a complete transformation for both the patients and their family, the post-operative psychological and rehabilitative follow-up is a crucial step in the procedural process.

“If you have not lived with those families, you will not feel it. I have lived with them; I have listened to them. And it is actually a trauma to the mother, a trauma for the father and a challenge for the babies,” Al-Rabeeah said.

He recounted babies who cannot be bottle-fed because their sibling is in the way, so the doctors have to create tubes that connect between the nipples and each baby.

This creates an uncomfortable experience for the mother, and a difficult situation to encounter for women living in rural areas, lower-income families, or those living in countries with fragile health systems.

“(After) this trauma and uncertainty, as soon as you separate them … their whole lives have changed,” he added.

The Riyadh conference is set to hear from separated twins, who will tell audiences how surgery has changed their lives, allowing them to become more independent and integrated into society, Al-Rabeeah said.

In partnership with the UN Population Fund, Children’s Fund, as well as local and regional NGOs, nine agreements were signed on Sunday at the conference, two of which related to conjoined twins.

Additionally, four agreements were signed for the establishment of prosthetic centers aimed at improving children’s quality of life.

Al-Rabeeah also highlighted the signing of an agreement for children in Gaza: “This is something that is important and they deserve attention by us and others.”

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Topics: King Salman Center for Relief and Humanitarian Aid (KSrelief) Abdullah Al-Rabeeah conjoined twins

Formerly conjoined Filipino twins return to Riyadh 20 years after lifesaving surgery

Updated 25 November 2024

Ghadi Joudah & Tamara Aboalsaud

November 25, 2024 16:49

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Formerly conjoined Filipino twins return to Riyadh 20 years after lifesaving surgery

Princess Mae: After our separation, I gained a new appreciation for individuality and independence
Dr. Ahmed Bawaneh, deputy country representative at IMC Jordan, highlighted the emotional and psychological challenges faced by conjoined twins