Makkah locals welcome blessings of the spiritual season

Residents of Makkah have historically played a crucial role in hosting and supporting the millions of Muslims who come to perform Hajj. (Supplied)
Residents of Makkah have historically played a crucial role in hosting and supporting the millions of Muslims who come to perform Hajj. (Supplied)
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Updated 18 June 2024
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Makkah locals welcome blessings of the spiritual season

Makkah locals welcome blessings of the spiritual season
  • Hajj invites millions to the holy city where locals show deep-rooted Saudi hospitality

RIYADH: During the sacred days of Hajj, Makkah witnesses an influx of pilgrims and locals themselves engage more fervently in Islamic practices such as prayer and fasting.

Sami Al-Alwani, a local citizen, enjoys the spiritual aspects of the pilgrimage and says the Hajj season is unlike any other month.

“This annual tradition of welcoming, joy and enthusiasm with which we receive the pilgrims of the House of God is passed down from generation to generation,” he told Arab News.




Muttawwif Wejdan Buqas with Malaysian pilgrims after Hajj. (Supplied)

The arrival of pilgrims also means a peak in economic activity and boost for local employment.

Al-Alwani added: “One significant economic aspect we notice is the full occupancy of hotels, leading to a noticeable economic boost in restaurants and services.

HIGHLIGHTS

• Locals of Makkah, including young men and women, volunteer through available programs to assist and guide pilgrims.

• The sacred time of Hajj also brings forth the deep- rooted compassion and friendliness that are hallmarks of the people of Makkah.

“We have numerous job opportunities during Hajj to assist pilgrims and work with them in Mina, Arafat, Muzdalifah and the train station. We also serve as their supervisors and assist them in completing their Hajj obligations. Many volunteers, including young men and women from Makkah, participate voluntarily through available programs.”




Residents of Makkah have historically played a crucial role in hosting and supporting the millions of Muslims who come to perform Hajj. (Supplied)

Al-Alwani added pilgrimage routes and traffic patterns in recent years had had no negative effects for Makkah’s population.

Wejdan Buqas is a female mutawwif — someone who leads pilgrims in the traditional rites and prayers of Hajj and Umrah — who says she used to offer to drive people to Mount Hira and other holy locations.

“Back in the 1980s, we used to greet pilgrims, let them stay in our homes, and transport them to the Al-Tanaim Mosque, Al-Maala Cemeteries, and Hira Mountain. We used to also take them to private, tiny museums that highlighted Makkah inhabitants’ customs, such as telling them about our Eid celebrations,” she said, adding such activities were now streamlined by the government.

Due to the high volume of pilgrims, nearby companies and service providers were set up to meet their needs by providing lodgings, transportation, medical care, and guidance. The sacred time of Hajj also brings forth the deep-rooted compassion and friendliness that are hallmarks of the people of Makkah.

Bakur Hemdi is a Makkah native from a long lineage of muttawifs, including his grandfather and father. He followed in their footsteps and took up the role when he was 21 years old.

“As a mutawwif, my role goes beyond just guiding the pilgrims through the rituals and ceremonies of Hajj and Umrah,” he said.

“I’m a cultural ambassador, helping them navigate the intricacies of Makkah’s landscape and ensuring they can fully immerse themselves in the spiritual journey they’ve come to undertake.”

He added: “Through my interactions with pilgrims from diverse backgrounds, I've gained a deep appreciation for the richness of their traditions and the shared devotion that unites them in their pursuit of spiritual enlightenment. I take great pride in upholding the legacy of my ancestors, while also adapting to the evolving needs of modern-day pilgrims.”   

Hayat Eid, who also comes from a family of mutawwifs, said everyone in Makkah mostly worked during Hajj or, if not, they traveled.

“We make a profit of a whole year during Hajj season, so many people will not miss that opportunity,” she said. “We also remark to each other, ‘Hajj wala dajj?’ which translates to ‘Are you working in Hajj or are you fleeing?’ which is a humorous statement.”  

She added many women participated by preparing treats like maamoul cookies and date cakes to share during Eid.

Every activity contributes to the Hajj season, a time of great spiritual significance and community engagement for the residents of Makkah who play a crucial role in hosting and supporting the millions of Muslims who come to perform this important religious duty.

 


Saudi, US military officials discuss ways to strengthen partnership

Saudi, US military officials discuss ways to strengthen partnership
Updated 16 September 2024
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Saudi, US military officials discuss ways to strengthen partnership

Saudi, US military officials discuss ways to strengthen partnership

RIYADH: Saudi Arabia’s Commander of the Joint Forces, Lieutenant General Fahad bin Hamad Al Salman, received a delegation from the US armed forces in Riyadh on Sunday and discussed ways to strengthen the two countries' military partnership, the Saudi Press Agency reported on Monday.

General Fahad met with the delegation led by Vice Admiral Charles Bradford Cooper II, deputy chief of the US Central Command (CENTCOM), at the Joint Forces Command headquarters in Riyadh, the report said.

The reception was also attended by senior Saudi officers led by Major General Abdullah Al-Ghamdi, deputy commander of the Joint Forces.

CENTCOM, one of the 11 unified commands of the US Department of Defense, covers the Middle East, Northeast Africa, Central Asia and parts of South Asia.

 

 


In Saudi Arabia it’s never just coffee

In Saudi Arabia it’s never just coffee
Updated 15 September 2024
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In Saudi Arabia it’s never just coffee

In Saudi Arabia it’s never just coffee
  • We take a look at Saudi cafes keeping it fresh with creative marketing campaigns

RIYADH: In a market saturated with options, standing out is key, and some Saudi coffee shops have turned to quirky, attention-grabbing marketing strategies to attract customers.

From asking patrons to dance for their coffee to surprising communities with clever stunts, these marketing ideas are as creative as they are crazy. Here’s a look at some of the most intriguing promotions that have stirred up a buzz in the Kingdom.

Dance for your coffee

At Daily Cup, a Riyadh coffee spot known for its lively atmosphere, customers are not just greeted with the aroma of freshly brewed coffee but with an unusual challenge: dance for your coffee. The concept is simple yet effective. Anyone willing to bust a move in the front of store can earn themselves a free cup of coffee.

Namq launched a special promotion offering free coffee to anyone born in the 1990s. (Instagram/namq_cafe)

This lighthearted promotion quickly became a hit with younger customers, who relished the chance to show off their moves in exchange for a free drink.

“Honestly, it’s a lot of fun,” Deemah Mohammed, a local customer, told Arab News. “At first it was a bit embarrassing, but once you see others doing it, you realize it’s all about having a good time. Plus, who doesn’t love free coffee?”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Riyadh clubb! (@riyadhclubb)

Neighbor with a twist

When Nas in Dammam prepared to open a new branch in a quiet residential neighborhood, they decided to introduce themselves in an unexpected way. Residents found a polite note in their mailboxes that appeared to be from a new family moving into the area.

Half Million customers who bought a coffee could return later the same day with their invoice and receive a free refill. (Instagram/halfmillion_sa)

The message, written with warmth and sincerity, apologized for any noise or disruption caused by the “housewarming party” preparations and assured neighbors that they were doing their best to minimize any disturbance.

What made this marketing strategy even more effective was its effect on social media. A post featuring the message quickly went viral on X, gaining nearly 17,000 likes.

At first glance, the note seemed to be from a friendly new family. But as residents soon discovered, this was in fact a marketing tactic by Nas, cleverly designed to create a sense of community and goodwill before the coffee shop officially opened its doors.

Half Million customers who bought a coffee could return later the same day with their invoice and receive a free refill. (Instagram/halfmillion_sa)

This inventive approach not only generated buzz but also endeared Nas to the neighborhood, setting the stage for a welcome launch.

With this campaign, Nas demonstrated how a personal touch and a bit of creativity can go a long way in building customer loyalty, even before the first cup is served.

Free cuppa for ’90s kids

Namq, a modern coffee concept with a knack for connecting with the youth, launched a special promotion offering free coffee to anyone born in the 1990s. The targeted campaign sparked excitement, with millennials flocking to Namq outlets throughout the Kingdom for their free drink.

The promotion became a trending topic on social media, but it also left younger customers asking: “What about us?”

The wave of demand from Gen Z was so strong that another coffee shop in Riyadh, Bros, decided to follow suit with a similar offer, this time for customers born in the 2000s. The friendly competition between the two shops added a layer of excitement as coffee lovers compared which generation had the better deal.

 

Bring a lemon, get a cake

Saadeddin, a well-known patisserie in the region, took an unconventional route with one of its promotions. Customers were asked to bring a lemon to the store in exchange for a free cake. While it may sound odd, the idea quickly caught on.

Invoice for a refill

Half Million, another popular coffee chain in the Kingdom, introduced a clever promotion that encouraged repeat visits. Customers who bought a coffee could return later the same day with their invoice and receive a free refill. This strategy not only incentivized customers to come back, but also subtly boosted the shop’s sales and customer loyalty.

“It’s a smart way to keep customers engaged,” said customer Nada Al-Harbi, who frequents Half Million. “You’re more likely to return if you know you can get another cup for free. Plus, it gives you an excuse to take a break in the middle of a busy day.”

Drive-thru surprises

When Cosmo opened a new branch in Dammam, they decided to treat their customers with unexpected gifts when they ring up the bill at their drive-through. Anyone who drove by could receive a free gift. The promotion created a sense of excitement and anticipation, with customers eagerly queuing up to see what surprise awaited them.

“A clever and attractive marketing idea because it feels more like a social experiment than a marketing campaign. Cosmo is known for its reputation and products, but this wasn’t about the product itself, it was a new experience with items you didn’t even know about,” said Wedad Bugrarah, the lucky recipient of a large box of desserts.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Cosmo Cafe (@cosmocafe_sa)

Whether through humor, surprise, or a sense of community, these campaigns do more than simply promote a product — they create memorable experiences that keep customers coming back.

Sometimes all it takes is a little bit of humor — or a lemon — to leave a lasting impression.

 


Three Zakat, Tax, and Customs Authority employees arrested after receiving bribes: Nazaha

Three Zakat, Tax, and Customs Authority employees arrested after receiving bribes: Nazaha
Updated 15 September 2024
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Three Zakat, Tax, and Customs Authority employees arrested after receiving bribes: Nazaha

Three Zakat, Tax, and Customs Authority employees arrested after receiving bribes: Nazaha
  • Bribes amounted to SR2,232,000 and were received in instalments in exchange for facilitating the smuggling and export of 372 shipping containers of diesel

RIYADH: Three employees of the Zakat, Tax, and Customs Authority at the King Abdullah Port in Rabigh have been arrested after receiving bribes from six residents.

The bribes amounted to SR2,232,000 ($594,814) and were received in instalments in exchange for facilitating the smuggling and export of 372 shipping containers of restricted petroleum products (diesel), and using the names of commercial entities in the smuggling process.

Legal procedures against the three employees and six residents are underway in accordance with the laws and regulations, the Oversight and Anti-Corruption Authority (Nazaha) said on Sunday.

The names of the employees, who are citizens, are:

1. Rashid Mohammed Al-Shabrami

2. Mohammed Ahmed Al-Jizani

3. Saleh Hamoud Al-Harbi

The names of the residents are:

1. Osama Mohsen Al-Olaqi (Yemeni resident)

2. Abdulaziz Omar Al-Qaeti (Yemeni resident)

3. Hussein Omar Al-Qaeti (Yemeni resident)

4. Fouad Salahuddin Bair (Pakistani resident- investor)

5. Mohammad Ghanim Al-Manla (Syrian resident)

6. Saeed Awad Bazbaidi (Yemeni resident)


Shoura Council speaker meets newly appointed Saudi ambassadors in Riyadh

Shoura Council speaker meets newly appointed Saudi ambassadors in Riyadh
Updated 15 September 2024
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Shoura Council speaker meets newly appointed Saudi ambassadors in Riyadh

Shoura Council speaker meets newly appointed Saudi ambassadors in Riyadh
  • Al-Sheikh wished the ambassadors success in performing their diplomatic duties

RIYADH: Saudi Shoura Council Speaker Abdullah bin Mohammed Al-Sheikh met with the newly appointed Saudi ambassadors of several countries in Riyadh on Sunday, the Saudi Press Agency reported.

The ambassadors in attendance included Ibrahim Bishan, ambassador to Oman; Mishaal Al-Sulami, ambassador to Mauritania; Mohammed Al-Barakah, ambassador to Ukraine; Fawaz Al-Shabili, ambassador to Cyprus; and Abdullah Sabr, ambassador to Mali.

Al-Sheikh wished the ambassadors success in performing their diplomatic duties in a way that contributes to strengthening relations between the Kingdom and the countries to which they were appointed.

 


Saudi Arabia condemns knife attack on Comoros president

Saudi Arabia condemned in the strongest terms on Sunday the attempted assassination of Comoros President Azali Assoumani.
Saudi Arabia condemned in the strongest terms on Sunday the attempted assassination of Comoros President Azali Assoumani.
Updated 15 September 2024
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Saudi Arabia condemns knife attack on Comoros president

Saudi Arabia condemned in the strongest terms on Sunday the attempted assassination of Comoros President Azali Assoumani.
  • President of Comoros was “slightly injured” in a knife attack while attending the funeral of a religious leader on Friday
  • Kingdom’s Foreign Ministry wished the president a speedy recovery

RIYADH: Saudi Arabia condemned in the strongest terms on Sunday the attempted assassination of Comoros President Azali Assoumani.
The president of the Indian Ocean island nation was “slightly injured” in a knife attack while attending the funeral of a religious leader on Friday, his office said.
The suspect, who was identified as a 24-year-old male soldier, was then found dead in a police cell on Saturday.
The Kingdom affirmed its support for Comoros and its people in the face of all threats to its security and stability.
The Kingdom’s Foreign Ministry wished the president a speedy recovery and the country’s people safety, stability, and prosperity.
Assoumani’s injuries were not serious and he had returned to his home, his office has said in a statement. It added that the attacker was arrested by security forces and was taken into custody, but authorities said he had been discovered a day later “unresponsive” in a cell where he was being held and was declared dead.