The bittersweet moment when pilgrims bid farewell to Makkah after Hajj

Special The bittersweet moment when pilgrims bid farewell to Makkah after Hajj
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Pilgrims bid farewell to the holy city of Makkah. (AN Photo/Huda Bashatah)
Special The bittersweet moment when pilgrims bid farewell to Makkah after Hajj
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Pilgrims bid farewell to the holy city of Makkah. (AN Photo/Huda Bashatah)
Special The bittersweet moment when pilgrims bid farewell to Makkah after Hajj
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Pilgrims bid farewell to the holy city of Makkah. (AN Photo/Huda Bashatah)
Special The bittersweet moment when pilgrims bid farewell to Makkah after Hajj
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Pilgrims bid farewell to the holy city of Makkah. (AN Photo/Huda Bashatah)
Special The bittersweet moment when pilgrims bid farewell to Makkah after Hajj
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Pilgrims bid farewell to the holy city of Makkah. (AN Photo/Huda Bashatah)
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Updated 18 June 2024
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The bittersweet moment when pilgrims bid farewell to Makkah after Hajj

The bittersweet moment when pilgrims bid farewell to Makkah after Hajj
  • Pilgrims offer their final prayers and make their way to the airport, leaving behind the place where they have felt the deepest connection to their faith
  • Kuwaiti Sami Al-Qahtani: Having gone through Hajj myself, I can say that the emotions experienced are beyond words

MINA: It is a time of overwhelming emotion – the moment when pilgrims finish their Hajj journey and must bid farewell to the holy city of Makkah.

They offer their final prayers and make their way to the airport, leaving behind the place where they have felt the deepest connection to their faith.

The unity and camaraderie they have shared with other pilgrims, the hardships they have endured, and the profound sense of peace and tranquility they have found in Makkah — all contribute to the sadness of saying goodbye.

Ishfaq Al-Hassan, from Pakistan, told Arab News: “Being in this place has made me feel incredible, and anyone who has a connection to Allah (God) and Prophet Muhammad — peace be upon him — should witness this beauty, and visit this holy place again and again.”

As he left for home, Al-Hassan said the sense of spiritual fulfillment and closeness to God he felt during Hajj would linger in his heart.

“I pray that Allah grants the entire Muslim Ummah (community) the ability to come here and unite. I ask God to eliminate the shortcomings of Muslims and resolve any difficulties they may be encountering in life.”

Kuwaiti Sami Al-Qahtani told Arab News: “Having gone through Hajj myself, I can say that the emotions experienced are beyond words.”

He added it was truly a divine blessing from God that he could be there to perform Hajj for a second time.

A pilgrim from the Philippines called Haris said he was grateful to God that he was able to perform Hajj. He added he had sad emotions as he remembered the loss of his parents during his pilgrimage.

“I hope for Allah to place them in heaven,” he said.

It is with mixed emotions that these pilgrims board their flights home. While full of gratitude for the opportunity to perform Hajj, they also feel a longing to return to a place that has left an indelible mark on their souls.


Saudi pavilion at UNESCO Arab Week in Paris celebrates Kingdom’s camel culture

Saudi pavilion at UNESCO Arab Week in Paris celebrates Kingdom’s camel culture
Updated 05 November 2024
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Saudi pavilion at UNESCO Arab Week in Paris celebrates Kingdom’s camel culture

Saudi pavilion at UNESCO Arab Week in Paris celebrates Kingdom’s camel culture
  • It shows how the role of the camel evolved from essential means of transport and provider of resources to a cultural icon embodying the Kingdom’s values

PARIS: The Saudi pavilion at UNESCO’s Arab Week event in Paris this week featured a showcase of the Kingdom’s deep-rooted connection to camel culture.

It explored the role of the animals as a vital part of the nation’s heritage, identity and civilization, and offered a glimpse into their enduring place in society, the Saudi Press Agency reported on Tuesday.

The exhibits showed how the role of the camel has evolved from essential means of transport and provider of resources to a cultural icon that embodies the Kingdom’s values, and the ways in which camels are embedded in Saudi customs, traditions and literature, including poetry and proverbs.

The Saudi Ministry of Culture designated 2024 “The Year of the Camel” to highlight and reinforce the status of the animal as a national symbol and cornerstone of the Arabian cultural identity. Camels are regularly celebrated across the country through dedicated festivals, race events, clubs and research centers.

UNESCO’s Arab Week, which features 22 Arab nations, was initiated by Saudi Arabia. Guests at the official opening of the event on Monday included Saudi envoys, ambassadors representing other nations, Arab and other international diplomats stationed in France, and officials from UNESCO.


AI makes media industry more efficient and drives growth, expert says

Martin Sorrell, founder and executive chairman of S4 Capital, speaks to Arab News at the Athar Festival of Creativity.
Martin Sorrell, founder and executive chairman of S4 Capital, speaks to Arab News at the Athar Festival of Creativity.
Updated 05 November 2024
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AI makes media industry more efficient and drives growth, expert says

Martin Sorrell, founder and executive chairman of S4 Capital, speaks to Arab News at the Athar Festival of Creativity.
  • Martin Sorrell: ‘AI speeds up writing processes, increasing efficiency’
  • New tech allows for increasingly personalized content

RIYADH: Artificial intelligence is being used more effectively and efficiently to drive higher economic development in the media industry, said Martin Sorrell, founder and executive chairman of S4 Capital.

At a panel session at the Athar Festival of Creativity Sorrell described how media agencies, such as S4 Capital and its subsidiary, Media.Monks, are using AI in a number of ways.

One application of AI in media, he said, is in “speeding the execution of copywriting and visualization.”

Time to market is drastically decreasing: “What took us literally days is now taking us three hours,” he said. Yet this produces another problem because reducing the time of procurement cuts costs, but this also means it is necessary to move to a model that increases gains in outputs,” he said.

Another application is in personalizing content for consumers. Sorrell told Arab News: “Individualization, hyper personalization, are going to become more important. Knowing the consumer in excruciating detail, using data, using the signals from the platforms, using first-party data, it becomes even more important.”

Using Netflix audience feedback algorithms as an example, Sorrell pointed out that AI enables these algorithms to produce larger and more accurate quantities of output, for example, recommendations based on user profile readings.

“We charge on a per asset used basis. Price of the asset may come down, but total revenue grows because we’re using multiple assets,” he said.

A growing area is in “media planning and buying.” Sophisticated algorithms can far more efficiently choose the distribution of planning and buying than individual media planners.

Technological capital and human capital, however, go hand in hand.

“We as agencies have to validate the algorithm’s analysis. We have to make sure that the client’s money is spent in the right way.”

Another benefit of AI is its ability to improve organizational efficiency. Where organizational silos once kept departments and specializations separate, AI opens up information to the majority of users.

To maintain the emotional connection and trust of the brand-consumer relationship in a technologically driven world, according to Sorrell, understanding individual motivation is increasingly crucial.

“Insights into culture, insights into language, into custom, into belief, into family, into country, that knowledge becomes critically important, far more so in a globalized world,” he said.

The diversity and knowledge of global and local organizations are essential for the success of any company, but the value of personalization means that local knowledge may take the lead, he added.

Quoting Harvard Business School professor Ted Levitt, Sorrell continued: “because remember, consumers will consume everything in the same way everywhere.”

Advising young professionals in tech, media and other industries operating in an AI-powered future, Sorrell said that rather than stripping away opportunities from creatives, avoiding the risk of “bombarding” consumers with much of the same, AI means “creativity becomes even more important.”

Additionally, creatives need to familiarize themselves with the skills and roles that are complementary to the new world: “I think every creative should learn Chinese. I think every creative should learn Spanish, probably Arabic too … and they should learn code.”

“The skills of the ‘Mad Men’, that Don Draper had or his colleagues … are very different to what you need now.”


Saudi Arabia has launched 22 new routes this year as part of tourism drive, ACP’s CEO says

The CEO of the Air Connectivity Program Majid Khan speaks at the Umrah+ Connect event in London on Monday November 4, 2024. (AN
The CEO of the Air Connectivity Program Majid Khan speaks at the Umrah+ Connect event in London on Monday November 4, 2024. (AN
Updated 16 sec ago
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Saudi Arabia has launched 22 new routes this year as part of tourism drive, ACP’s CEO says

The CEO of the Air Connectivity Program Majid Khan speaks at the Umrah+ Connect event in London on Monday November 4, 2024. (AN
  • Kingdom has attracted 12 new airlines to date in 2024

LONDON: Saudi Arabia has launched 22 new routes from various destinations to the Kingdom this year, increasing tourist seating capacity by nearly 2 million, the CEO of the Air Connectivity Program has said.

Speaking at the Umrah+ Connect business-to-business event in London on Monday, Majid Khan said the Kingdom had attracted 12 new airlines to date in 2024.

Khan said: “There has been good expansion out of the UK. Virgin Atlantic is going to start daily flights from Heathrow to Riyadh in March; British Airways launched flights to Jeddah yesterday; Wizz Air will also be operating Gatwick to Jeddah flights daily.

“We are definitely focusing on our own carriers as well, because they are definitely our first priority; Flynas, flyadeal, Saudia, and Riyadh Air in the future.

“But we are also proactively working with international carriers in order to help us to get a higher share of inbound tourism to the Kingdom, as they have their sales and marketing channels in this part of the world.

“We know that the majority of BA travelers are not Saudis. They are actually travelers from the UK market, from their network in Europe and North America.”

Saudi Arabia has a strong, strategic location and travelers can reach more than half of the world within a six-hour flight, Khan said. He added that the ACP was working to deliver 150 million tourists to the Kingdom as part of Saudi Vision 2030.

He said: “Saudi Arabia is like one continent. We have 1,700 km of coastline, the new Maldives that’s actually the Red Sea, the two holiest sites for Muslims in the world, and mountainous regions.

“In the south we have Abha and Jazan, which I would personally call the Switzerland of Saudi Arabia. So it’s definitely an untouched wonder.”

An exhibition at the event highlighted new tourism developments in the Kingdom that British pilgrims can enjoy, including religious sites and activities that promote an understanding of Saudi cultural heritage.

Khan said the ACP was trying to revolutionize the way pilgrims travel, allowing them to holiday in the Kingdom after performing their religious rituals.

He said: “If we take the UK market, travelers typically have one Umrah ticket in their pocket to perform the minor pilgrimage with their family and friends. They then come back again to the UK, and have a separate ticket to either Dubai, Istanbul, or Malaga.

“This is something we would like to change. Travelers can perform Umrah, see the sacred places, and then save their tickets and continue to travel around the Kingdom. That’s the way we try to position Saudi Arabia.”

Rashid Mohammed, the organizer of Umrah+ Connect, said that Monday’s event had provided an opportunity for Umrah travel agents to network and grow their businesses.

Rashid Mohammed, the organizer of Umrah+ Connect (fourth from right), poses with the team from the Pilgrim Experience Program. (Umrah+ Connect)

Mohammed said: “We’ve brought you a diverse experience here in London, and it’s for you to use these tools, through connecting with people, to create packages that enhance and enrich pilgrim experiences.

“We’re also grateful for the support of the Ministry of Hajj and Umrah, and the Umrah and Ziyarah Forum, who are here today and have really backed us to put on this show.”


Green initiative launched in Eastern Region

Green initiative launched in Eastern Region
Updated 05 November 2024
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Green initiative launched in Eastern Region

Green initiative launched in Eastern Region
  • Goal is to plant more than 500,000 trees and 3 million flowers throughout Dammam’s streets and parks
  • Scheme, in line with Vision 2030’s goal of increasing green spaces, also aligns with the broader national afforestation campaign

DAMMAM: The Eastern Region Municipality has announced a special initiative involving 30 volunteers to mark National Greening Season, launched by Minister of Environment, Water and Agriculture Abdulrahman Al-Fadley.

The goal is to plant more than 500,000 trees and 3 million flowers throughout Dammam’s streets and parks in a bid to improve air quality, reduce heat and enhance biodiversity, the Saudi Press Agency reported.

The scheme, in line with Vision 2030’s goal of increasing green spaces, also aligns with the broader national afforestation campaign under the Saudi Green Initiative, which aims to promote sustainable environmental development and enhance vegetation cover.

The municipality emphasized the initiative would help combat desertification and promote the achievement of environmental balance through the use of locally suitable plants. 

It highlighted how collaboration with various institutions will raise awareness about afforestation and support green infrastructure, thereby improving the quality of life in the Eastern Region.


Japanese PM praises Saudi Arabia’s role in addressing the Gaza crisis

Japanese Prime Minister Shigeru Ishiba spoke to Saudi Arabia’s Crown Prince Mohammed bin Salman on Tuesday. (File/SPA/AFP)
Japanese Prime Minister Shigeru Ishiba spoke to Saudi Arabia’s Crown Prince Mohammed bin Salman on Tuesday. (File/SPA/AFP)
Updated 4 min ago
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Japanese PM praises Saudi Arabia’s role in addressing the Gaza crisis

Japanese Prime Minister Shigeru Ishiba spoke to Saudi Arabia’s Crown Prince Mohammed bin Salman on Tuesday. (File/SPA/AFP)
  • PM Ishiba made the remarks during a telephone summit with Saudi Arabia’s Crown Prince Mohammed bin Salman
  • Ishiba stated that he would like to strengthen the strategic partnership between Japan and Saudi Arabia

TOKYO: Japanese Prime Minister Shigeru Ishiba hailed “Saudi Arabia’s leadership on Gaza” and expressed his determination to continue working with the Kingdom to bring stability to the Middle East.

Ishiba made the remarks during a telephone summit with Saudi Arabia’s Crown Prince Mohammed bin Salman on Tuesday, during which he expressed his hope that Saudi Arabia would continue to play a leading role in stabilizing the global oil market.

The Foreign Ministry in Tokyo said the crown prince expressed his wish to deepen cooperation with Japan in various fields, including politics, economics, security, and potentially technology transfer and cultural exchange.

Ishiba said he would like Japan and Saudi Arabia to expand cooperation to areas including clean energy, advanced technology, and entertainment.

With 2025 marking the 70th anniversary of the establishment of diplomatic relations between the two countries, Ishiba reiterated his commitment to peace and stability in the region. He stated that he would like to strengthen the strategic partnership between Japan and Saudi Arabia and work even more closely together to promote these values. The crown prince also affirmed his commitment to these goals, stating that Saudi Arabia attaches great importance to its relations with Japan and welcomes further cooperation.

The Foreign Ministry added that both leaders shared their concerns about conflicts in the Middle East and the need for all parties involved to exercise maximum restraint. Ishiba said he appreciated Saudi Arabia’s leadership on Gaza, and the two leaders agreed to continue working closely together to achieve stability in the Middle East.