Saudi flavors steal the show at Taste of London food festival

Taste of Saudi Culture pavilion in Regent’s Park, London. (Gabriele Malvisi/File)
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Taste of Saudi Culture pavilion in Regent’s Park, London. (Gabriele Malvisi/File)
Taste of Saudi Culture pavilion in Regent’s Park, London. (Gabriele Malvisi/File)
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Taste of Saudi Culture pavilion in Regent’s Park, London. (Gabriele Malvisi/File)
Taste of Saudi Culture pavilion in Regent’s Park, London. (Gabriele Malvisi/File)
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Taste of Saudi Culture pavilion in Regent’s Park, London. (Gabriele Malvisi/File)
Taste of Saudi Culture pavilion in Regent’s Park, London. (Gabriele Malvisi/File)
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Taste of Saudi Culture pavilion in Regent’s Park, London. (Gabriele Malvisi/File)
Taste of Saudi Culture pavilion in Regent’s Park, London. (Gabriele Malvisi/File)
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Taste of Saudi Culture pavilion in Regent’s Park, London. (Gabriele Malvisi/File)
Taste of Saudi Culture pavilion in Regent’s Park, London. (Gabriele Malvisi/File)
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Taste of Saudi Culture pavilion in Regent’s Park, London. (Gabriele Malvisi/File)
Taste of Saudi Culture pavilion in Regent’s Park, London. (Gabriele Malvisi/File)
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Taste of Saudi Culture pavilion in Regent’s Park, London. (Gabriele Malvisi/File)
Taste of Saudi Culture pavilion in Regent’s Park, London. (Gabriele Malvisi/File)
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Taste of Saudi Culture pavilion in Regent’s Park, London. (Gabriele Malvisi/File)
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Updated 14 June 2024
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Saudi flavors steal the show at Taste of London food festival

Saudi flavors steal the show at Taste of London food festival
  • Camel milk and date ice cream among the tasty treats on offer
  • Head of Culinary Arts Commission says she hopes visitors will be inspired

LONDON: Thousands of food fans have been converging on Regent’s Park this week to sample the very best of Saudi cuisine and culture at the Taste of London food festival.

Making its second appearance at the event, the Taste of Saudi Culture pavilion is an initiative backed by the Kingdom’s Culinary Arts Commission.

“Food is the first introduction to culture and it’s how you consume a culture, how you understand the people,” Mayada Badr, the commission’s CEO, told Arab News.

“I love the curiosity I see when we have a stand. People are very curious to try … they want to learn.”

She said the aim of the initiative was “to showcase, as Saudi people, our unique and diverse culinary heritage.”

With more than 4,000 people visiting the event in the first two days, Badr, a former executive chef, said she was delighted with the turnout.

“We were here last year and we loved the feel, we loved how warm and welcoming everyone was.”

After the success of 2023, the Saudi pavilion at this year’s event is larger and since the start of the festival on Wednesday has been serving up all manner of national and regional dishes.

Among the highlights are jareesh, a crushed wheat dish served with stewed onions and black lemon, muttabaq, a spicy filled omelet pancake, and balilah, a chickpea salad.

Visitors to the pavilion can also watch live cooking demonstrations, take part in a Saudi coffee ceremony, or treat themselves to a gift, such as a cookbook, handicraft or tasty snack.

“People come for the coffee ceremony but also the dates,” Badr said. “We’re known for the best quality dates in the world.”

Saudi Arabia is home to about 400 varieties of dates, which are used to make everything from syrup to honey and maamoul, the traditional filled cookie eaten by Hajj pilgrims in Mecca.

The pavilion also aims to educate visitors about the thousands of ingredients that are grown across the Kingdom and how they are being used to change peoples lives.

Yahya Maghrebi, from Kerten Hospitality, is involved an initiative in Saudi Arabia that teaches women how to make ice cream.

“The gelato is a great example of blending traditions with innovation,” she said.

“We did Taste of Paris, now London, and we’re just showcasing what we’re doing in the region. Wherever we go, we care a lot about locality and community and we always try to bring the flavors of the area.”

For the London event, Maghrebi and her team created several new ice cream flavors, including Taif rose water, Jazan mango and the crowd-favorite camel milk with dates.

Badr said: “London is a huge melting pot of a city. People come from different cultures, different backgrounds. And what better backdrop to showcase cuisine and heritage?

“We have so much to offer, from traditional foods to all the high-end restaurants, but honestly, the homegrown traditional foods are some of the best in the world.”

She said she hoped people would be inspired by the tastes and flavors the Kingdom had to offer.

“I think it’s nice to always share techniques and flavors with the rest of the world, because you never know what they can do with it.

“It’s just sharing a piece of you and a piece of heritage. And that’s, you know, the Saudi hospitality.”

The Taste of London festival runs until Sunday.


Future Generation Art Prize unveils 2024 winner

Future Generation Art Prize unveils 2024 winner
Updated 31 October 2024
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Future Generation Art Prize unveils 2024 winner

Future Generation Art Prize unveils 2024 winner

DUBAI: The Future Generation Art Prize, one of the art world’s most prestigious prizes initiated in Ukraine in 2009, has announced its 2024 winners. Among the recipients are multidisciplinary artists who are associated with the Arab world.

The main $100,000 prize was granted to Dhaka-based artist, Ashfika Rahman. Other “Special Prize” winners include Iraqi-Kurdish artist, Tara Abdullah Mohammed Sharif, Palestinian artist, Dina Mimi, Pakistani artist, Hira Nabi, Indonesian-born artist, Ipeh Nur, and Zhang Xu Zhan, who was born in Taiwan.

Special Prize winners will share a $20,000 pot between them to support the development of their projects.

Ashfika Rahman. (Supplied)

The prize’s 21 shortlisted artists are displaying their works at the PinchukArtCenter in Kiev until Jan. 19, 2025 amid a recovering domestic art scene following the Russian invasion of Ukraine in 2022.

“A lot of artists are still actively present. Obviously, many artists in the beginning of the war have escaped but many also stayed,” artistic director of PinchukArtCenter and jury member, Björn Geldhof, told Arab News. “What is important is that from the very start of the war, artists were looking for ways to engage, and when I say ‘engage’, I don’t only mean through art, but how can they be functional in a situation like this? How can they serve their country?”

Ashfika Rahman. (Supplied)

The prize’s participants this year are exploring a thoughtful range of topics, expressed through immersive installations. According to a press release, what is “recurring through the exhibition is the exploration of local histories and mythologies to overcome historical trauma and the long-lasting effects of wars, as well as the process of liberation from the oppression of colonial influence.”

What sets the Future Generation Art Prize apart from others in the field is its focus on championing up-and-coming artists who are 35 years old or younger from around the world.

The curators of the exhibition. (Supplied)

One of the main issues facing emerging artists is a lack of access to curators, galleries and museum professionals to help boost their careers and encourage their artistic practice, according to Geldhof.  

“We want to really speak to an emerging generation with the strong belief that they kind of imagine the future,” he said. “They are dealing with concerns differently than the middle generation, so to speak. . . They imagine, in a very different way, how the world can look like.”


Hia Hub: Day 1 sees industry experts explore growth opportunities in Saudi Arabia

Hia Hub: Day 1 sees industry experts explore growth opportunities in Saudi Arabia
Updated 30 October 2024
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Hia Hub: Day 1 sees industry experts explore growth opportunities in Saudi Arabia

Hia Hub: Day 1 sees industry experts explore growth opportunities in Saudi Arabia
  • Patrick Chalhoub kicked off the discussion by highlighting the significant differences in the Saudi consumer landscape compared to other markets
  • Mazroua Almazroua contributed to the discussion by exploring how integrated luxury experiences can be designed to appeal to Saudi consumers

RIYADH: Hia Hub, Saudi Arabia’s fashion, beauty and lifestyle conference, returned for its fourth edition in Riyadh’s JAX District with the opening day on Wednesday featuring panel talks on the growth of market opportunities in the Kingdom.

One such panel discussion, titled “Capitalizing on KSA and Beyond: Unveiling Market Opportunities in Saudi Arabia,”  was moderated by journalist Ritu Upadhyay. The session brought together industry leaders including Burak Cakmak, CEO of the Saudi Fashion Commission, Patrick Chalhoub, Group President of the Chalhoub Group, and Mazroua Almazroua, Chief Marketing and Experience Officer at King Abdullah Financial District (KAFD).

The conversation focused on the unique attributes of the Saudi market and the potential for growth in various sectors.

Chalhoub kicked off the discussion by highlighting the significant differences in the Saudi consumer landscape compared to other markets, stating: “What’s different first is the size of the population. We have a much bigger and wider demographic.” He emphasized that wealth in Saudi Arabia is not confined to a small elite but is increasingly found within a growing middle class. This demographic shift presents a wealth of opportunities for businesses, especially as consumer preferences evolve, he said.

“Understanding the local consumer is crucial,” he added, underscoring the need for brands to engage meaningfully with this diverse market.

Chalhoub also pointed out the cultural aspects that distinguish Saudi consumers, noting: “In Saudi Arabia, there is a stronger cultural attachment to luxury. Consumers are looking for creative, personalized, and exclusive products.”

This cultural context influences purchasing behaviors, with consumers placing a high value on the story behind luxury goods. However, he cautioned that the luxury market in Saudi Arabia remains relatively small, indicating room for growth.

“We have to change the environment and adapt,” he remarked, suggesting that brands must innovate to capture the market's potential.

Almazroua contributed to the discussion by exploring how integrated luxury experiences can be designed to appeal to Saudi consumers. He shared insights on the importance of understanding local preferences, stating, “Over 70 percent of Saudis travel specifically for fine dining and unique experiences.”

He emphasized that events blending cultural elements with luxury offerings have proven successful. For instance, a KAFD initiative to host Michelin-star chefs has garnered significant interest. “We sold out every weekend,” Almazroua noted, indicating the strong demand for high-quality, culturally resonant experiences.

Cakmak further expanded on the opportunities for local designers as Saudi Arabia's lifestyle destinations evolve, remarking: “There is a burgeoning local design scene that has often been overlooked. We need to celebrate Saudi creativity.”

The discussion at Hia Hub illuminated the vast potential for brands in Saudi Arabia. As the market continues to evolve, understanding the unique characteristics of the Saudi consumer will be key to capitalizing on emerging opportunities. The integration of cultural insights, innovative experiences, and a focus on local talent will shape the future of luxury in the Kingdom. As Cakmak aptly put it, “We have a chance to create something unique that reflects our identity while engaging with global trends.”

Taking place from Oct. 30 to Nov. 3, Hia Hub will feature discussions, masterclasses, workshops, interactive exhibitions and live performances.


‘Hellbound’ resonates with Saudi audiences amid global K-drama boom

‘Hellbound’ resonates with Saudi audiences amid global K-drama boom
Updated 30 October 2024
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‘Hellbound’ resonates with Saudi audiences amid global K-drama boom

‘Hellbound’ resonates with Saudi audiences amid global K-drama boom

DUBAI: South Korean director Yeon Sang-ho’s chilling supernatural series “Hellbound” has become a topic of fascination in Saudi Arabia, where it remained on the country’s Top 10 Netflix list for three consecutive weeks.

This success underscores the growing popularity of K-dramas in the Kingdom, reflecting the universal appeal of stories that explore complex themes of morality, fear and power.

Sang-ho spoke to Arab News Japan about his inspiration, vision, and the factors behind “Hellbound’s” resonance with international audiences, including Saudi viewers.

At its core, “Hellbound” is a dark fantasy thriller set in the then future year of 2022. In the show, supernatural beings suddenly appear out of nowhere to condemn people to Hell.

Sang-ho explained that his inspiration came from humanity’s deeply ingrained fear of random misfortune.

“Unexpected misfortune is something that we as humans face very commonly,” he said. “There is no real reason or cause for such misfortune, which is why we can never get used to it and which is why we are afraid of it. That kind of fear towards unexpected misfortune was the origin of this story.”

The theme resonates with a shared human contemplation of fate and existential questions, making “Hellbound’s” grim universe both haunting and thought-provoking.

The show delves into intricate moral conflicts, including a harrowing scene in which parents witness a decree for their newborn.

Sang-ho explained his intention to explore the fragility and nobility of human emotions by forcing characters into these impossible situations. The narrative juxtaposition of human vulnerability with the strength of parental love adds emotional depth to “Hellbound” that many viewers find deeply moving.

The series also explores how ideological power struggles can fracture societies — a theme that holds particular relevance globally.

Sang-ho revealed that “Hellbound” is “closer to an ideological catastrophe rather than a physical one.”

He added: “If season one focused on how the civilians dealt with the ideological catastrophe, in season two, we get to see how certain unusual characters manipulate this incomprehensible ideological catastrophe as a chance to push their philosophy. In the midst of this ideological chaos, various different power groups push their own philosophies to normalize the world and fight against each other to prove oneself.”

Sang-ho shared insights into the creative process behind “Hellbound’s” iconic executors — grotesque beings designed to evoke humanity’s darkest emotions.

“The design started from the basic human form,” he explained, describing how the creatures symbolize humanity’s inherent aggressiveness and the tendency of majorities to overpower minorities.

This choice reflects a visceral fear that extends beyond cultures and borders, touching on universal themes of judgment and condemnation.

Saudi Arabia’s recent wave of enthusiasm for “Hellbound” is part of a larger trend as K-dramas gain traction worldwide.

“It’s amazing that global fans step over that barrier to really enjoy Korean content,” Sang-ho said, emphasizing the importance of creating relatable stories for audiences of diverse backgrounds.

With “Hellbound,” Sang-ho has struck a universal chord, resonating with audiences in Saudi Arabia and beyond.


New York’s Met collaborates with Mideast homeware label Sedar on art-inspired furnishings 

New York’s Met collaborates with Mideast homeware label Sedar on art-inspired furnishings 
The Artist_s Garden at Saint-Clair by Henri-Edmond Cross_Wallpaper Art The Met x Sedar Global
Updated 30 October 2024
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New York’s Met collaborates with Mideast homeware label Sedar on art-inspired furnishings 

New York’s Met collaborates with Mideast homeware label Sedar on art-inspired furnishings 

DUBAI: New York’s Metropolitan Museum of Art and the Middle Eastern interiors brand Sedar Global are collaborating on a new range of soft furnishings featuring works of art in the former’s collection, with the first launch celebrating nature-themed creations.

Nahel Selo, creative director at Sedar Global Interiors, spoke to Arab News recently about the collection and what he envisions the most popular prints will be — including whether there are plans to feature Arab artists.

The Great Wave by Katsushika Hokusai as wallpaper. (The Met x Sedar Global)

The works of artists including French impressionist Claude Monet, Dutch painter Vincent Van Gogh, Japanese printmaker Katsushika Hokusai and Austrian painter Gustav Klimt have been translated into fabric form.

They will be used for wallpaper, curtains, upholstery and pillows to “(make) fine art accessible in a way that fits seamlessly into the home,” Selo said.

According to Sedar, the initial release “celebrates nature and new life through elements like land, sea, and air” and Selo explained the decision to launch with this collection.

Roses by Vincent van Gogh in the form of a roller blind. (The Met x Sedar Global)

“Nature has a universal appeal, and we felt that it’s something people can connect with on a deeper level, especially in our region where the landscape is diverse yet often harsh … plus, nature-themed designs are versatile; they complement both contemporary and traditional interiors,” he said.

While the target market includes individual homeowners and interior designers working on larger projects, Selo predicts that the “sea-inspired pieces might steal the show.

Red Poppies Charles Demuth on pillows.(The Met x Sedar Global)

“There’s something about the fluidity and tranquility of the ocean that speaks to people, especially in coastal areas.”

Future seasonal introductions will be thematic in nature, drawing on the 1.5 million works in The Met’s collection, which spans 5,000 years of art from around the globe.

When it comes to Middle Eastern creatives, Selo says the team at Sedar, which translates the artworks into pattern-form and soft furnishings before they are approved by The Met, is “looking into it.

“It would be a beautiful way to celebrate our regional culture. We’re exploring ways to bring in local artistry and add that unique Middle Eastern touch to future capsule collection releases,” he noted.

Grasshopper and Iris by Katsushika Hokusai as wallpaper. (The Met x Sedar Global)

When it comes to his own home, the creative designer is not one to shy away from bold uses of color and print.

“My home is slightly more bold and industrial. So I’d probably go for a (Wassily) Kandinsky on a wallpaper feature behind my sofa.

“Kandinsky’s geometry styles add depth and a statement talking point to a space,” he said, referring to the abstractionist Russian painter who died in 1944.


Georgina Rodriguez unveiled as face of Pasquale Bruni’s Gulf-focused campaign

Georgina Rodriguez unveiled as face of Pasquale Bruni’s Gulf-focused campaign
Updated 30 October 2024
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Georgina Rodriguez unveiled as face of Pasquale Bruni’s Gulf-focused campaign

Georgina Rodriguez unveiled as face of Pasquale Bruni’s Gulf-focused campaign

DUBAI: Saudi Arabia-based Argentine model Georgina Rodriguez was announced Wednesday as the face of Italian luxury jewelry brand Pasquale Bruni’s latest campaign in the Gulf.

Rodriguez will headline a campaign that will initially be released in Sindalah, Saudi Arabia. The campaign will extend across the Gulf, targeting markets including Saudi Arabia, Qatar, Kuwait, Bahrain, and the United Arab Emirates.

Eugenia Bruni, the creative director of the brand, said in a statement: “With Georgina, it was love at first sight. I was captivated by her personality, her passionate spirit, and above all, her big heart.”

“She is a woman who loves, feels, and breathes our jewelry while conveying wonder, genuine emotions, and positive vibrations, embodying the essence of our creations,” Bruni added. 

In the photos, Rodriguez shows off some of the label’s popular collections, including the Giardini Segreti Green Soul necklace, featuring emeralds and sparkling white diamonds, as well as the Aleluià and Heart to Earth collections.

A familiar face for the brand, Rodriguez has frequently chosen the brand’s pieces for high-profile events, reinforcing her longstanding connection with the fashion house.