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Saudi Insurance, through its Media and Insurance Awareness Sub-Committee, and in collaboration with the Financial Academy, conducted a comprehensive training course titled “Insurance Industry for Media Community.” Held on May 26-27 at the Financial Academy’s head office in King Abdullah Financial District, Riyadh, the training course targeted journalists, reporters, editors, TV and radio presenters, and media professionals interested in covering the Saudi insurance market news.
The training course, led by Adel Al-Eisa, head of the Media and Insurance Awareness Sub-Committee, covered a number of essential topics. These included the definition and types of risks, the importance of insurance, different types of insurance products, governance in insurance and fraud prevention, and the roles of regulatory bodies in the Saudi insurance industry, including the Insurance Authority.
Al-Eisa said: “The media plays a crucial role in educating the public about the importance and benefits of insurance. Our goal with these training courses is to equip media professionals with the knowledge they need to accurately and effectively communicate the intricacies of the insurance industry to their audiences.”
Chief of Capabilities Development at the Financial Academy Mohammed Alhamazany, expressed the academy’s pride in participating in this initiative for the sixth year in a row.
“Enhancing understanding of insurance among media professionals is vital to enhancing transparency and trust in this key sector,” he said.
Alhamazany added: “The ‘Insurance Industry for Media Community’ training course forms part of a broader effort that began five years ago, as the Media and Insurance Awareness Sub-Committee organized several training courses within the framework of the program in different cities in Saudi Arabia to ensure widespread participation.”
He said that the Financial Academy is also working on building partnerships with local and international institutions to enhance the exchange of knowledge and expertise, ensuring the highest levels of efficiency and professionalism in the financial sector.
“The next training course is scheduled to be held soon in another region of the Kingdom, continuing the mission of educating and enhancing knowledge of the media community, thus enhancing the overall quality and accuracy of news coverage related to the Saudi insurance sector,” Alhamazany added.