https://arab.news/pbjdn
- The city will become the home of UAE league matches
DUBAI: Expo City Dubai has signed a partnership agreement with the NBXL, the world’s first US-Middle East-based independent professional basketball league.
The city will become the home of UAE league matches and give it naming rights to one of four teams representing Dubai in the inaugural 2025 season.
The signing was a preview to the main launch on Oct. 5, when Expo City Dubai will unveil its team name, logo, key players, merchandise, staff and schedule. The announcement will also reveal three other teams, with entertaining basketball activities and opportunities for fans to meet and greet players.
With NBXL teams featuring elite players from around the world, UAE league matches will be played at Expo City Dubai with additional league games planned in the US and Saudi Arabia.
No stranger to the UAE, the NXBL hosted two days of basketball activities during Expo 2020 Dubai. It also took part in the 2022, 2023 and 2024 Dubai Schools Games Basketball Championships — an initiative by Dubai Sports Council featuring more than 150 private and public schools.
The partnership reflects Expo City Dubai’s commitment to boost the health and well-being of the community by actively engaging the public in sports, fitness and wellness events.