Top Saudi clubs expanding into community-building programs

Saudi Arabia’s Ministry of Human Resources and Social Development announced this month the launch of its first Corporate Social Responsibility Awards 2024, marking a new age of sustainable development and community involvement in the Kingdom.

The CSR initiative recognizes and inspires private-sector firms corresponding to Saudi Vision 2030’s social responsibility objectives. It promotes local initiatives to implement international standards, encourage competition, and set exemplary corporate practices.
Saudi Arabia’s sports clubs, traditionally focused on sports, entertainment, and culture, are now expanding to include community-building programs. The CSR Awards 2024 will focus on these efforts, recognizing initiatives that promote social development and local progress outside of sports.
Teams including Al-Hilal, Al-Nassr, Ittihad and Ahli are leading the push in CSR. They are making significant progress in youth development, health promotion, and environmental sustainability. From grassroots football programs for poor children to scholarships for promising young players from disadvantaged backgrounds, these efforts are consistent with Vision 2030’s emphasis on economic diversification and social transformation.
Furthermore, European and Asian examples demonstrate how sports clubs advocate sustainability programs with broad reach and impact. Forest Green Rovers of England is the world’s first UN-certified carbon-neutral football team. Their environmentally friendly methods, such as an organic pitch and solar-powered facilities, have spurred others to pursue greener strategies.

FC Bayern Munich in Germany exemplifies how clubs may incorporate sustainability into their operations, with efforts such as the Allianz Arena’s energy-efficient architecture and recycling programs setting a high bar for environmental care.
Japan’s Kashima Antlers have introduced innovative sustainability techniques, such as rainwater harvesting and LED lighting systems, to reduce their environmental imprint in Asia.

Also, China’s Guangzhou Evergrande Taobao FC has conducted large tree-planting projects to help with reforestation and ecological conservation.
The ministry hopes to develop a culture in which social impact is synonymous with financial success, resulting in a more socially responsible economic landscape in Saudi Arabia.
The award criteria include community engagement, environmental sustainability, and ethical governance, emphasizing the organizational benefit of CSR activities. Sports clubs, as role models for other businesses, have a unique power to promote social ideals and effect constructive change.
Furthermore, communication and social media are essential in promoting CSR efforts, raising awareness, and mobilizing support. Platforms such as X, Instagram, and Facebook let clubs promote their sustainability efforts, communicate with followers, and increase their impact, resulting in a more inclusive and sustainable future.
With good communication, CSR programs in sports teams can indirectly enhance profitability by improving brand recognition, increasing fan engagement, attracting sponsorship, and lowering costs through energy efficiency and regulatory compliance.

All while offering access to funds and grants, these additional financial resources can help the club’s operations and allow for more investment in CSR efforts, promoting long-term sustainability.
Embracing Vision 2030, Saudi Arabia’s sports clubs are helping to reshape the country and pave the road for a more socially responsible and sustainable society.

These clubs demonstrate sports’ transformative ability to generate positive social change through their persistent dedication to CSR activities. As they continue on this journey, they will inspire others and set new standards for CSR excellence, paving the way for future generations.