Jeeny to swap 50% cars for EVs by 2028, full electrification by 2030

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Saudi ride-hailing app Jeeny plans to swap all its cars for electric vehicles by 2030. Speaking at a media gathering in Riyadh on Wednesday, Hammad Ehtesham, Jeeny’s CEO, said: “At Jeeny, we are dedicated to sustainability: we will swap 50 percent of cars for electric vehicles by 2028 and aim for full electrification by 2030, supporting the government’s green initiatives and investing in the necessary infrastructure.”

Speaking to Arab News about the company’s contribution to Saudi Vision 2030, Ehtesham said: “Jeeny’s vision for the Kingdom is clear, we aim to integrate various mobility options within a single app, support the Saudi government and relevant authorities in achieving the objectives of Vision 2030, and reduce the carbon footprint of Jeeny and the overall transportation industry.”

“We aim to deliver unparalleled service quality across the Kingdom, ensure transportation is accessible and affordable for everyone, minimize cancellations and enhance car availability to provide the best transportation services in the region, and collaborate with regulatory authorities,” he added.

When asked if replacing regular cars with electric vehicles will cost extra to the riders, Ehtesham said: “In fact, it will be more profitable for the drivers, the prices will be unchanged for the riders, and it will help reduce the carbon footprint. I can say this from our experience in other countries.”

The CEO said that to meet the diverse needs of passengers in the Kingdom, Jeeny has introduced three distinct ride-hailing services: Ecolite — offering a quick and affordable ride, Smart — a reliable and convenient ride, and Elite — offering luxury and comfort.

“This strategic expansion allows us to cater to a broader audience, enhancing accessibility and satisfaction across the Kingdom,” Ehtesam added.

“Our mobility solution includes ride-hailing services across the Kingdom, facilitating seamless intercity transport. We offer diverse routes and integrate with metro and micro-mobility options for an efficient, interconnected travel experience,” said Ehtesham.

Earlier, making a powerpoint presentation at the media gathering, Ehtesham said that since launching their private car service in 2016, Jeeny has made significant strides: it has created more than 80,000 income opportunities for Saudi nationals, and continuously improved services to meet evolving user needs.

During the presentation, he said Jeeny was able to give back to society by supporting Saudization goals, as the company’s drivers are Saudi citizens.

Jeeny has undergone a remarkable evolution over the years, significantly enhancing both service offerings and the app itself.

Initially launched as Easy Taxi, the service onboarded 100,000 drivers across the Kingdom, greatly improving taxi services with features such as standardized pricing, car cleanliness, monitored driver behavior, enhanced security and safety, reducing idle kilometers, and boosting driver earnings.