‘It’s a no-brainer to go where the progress is,’ Fortune editor-in-chief tells Arab News ahead of Riyadh summit on women in business/node/2601246/saudi-arabia
‘It’s a no-brainer to go where the progress is,’ Fortune editor-in-chief tells Arab News ahead of Riyadh summit on women in business
Alyson Shontell finds Kingdom’ Vision 2030 transformation “remarkable,” so the magazine wants to see it for itself and show it to the world
The CCO says aim is to build a global network through which women in the Middle East feel connected to women in other parts of the world
Updated 25 sec ago
Zaira Lakhpatwala
For Alyson Shontell, editor-in-chief and chief content officer of Fortune, there’s no more exciting place for her team to be right now to covering the world of business and women’s progress than Saudi Arabia. (AFP/File)
RIYADH: The Fortune Most Powerful Women franchise, which includes an annual list of the 100 Most Powerful Women, began in 1998. Now, nearly three decades on, the publication is entering the Middle East region with the Fortune Most Powerful Women International conference in Riyadh on May 20 and 21.
“More and more women were getting into the upper ranks of business,” and “we wanted to be on the ground covering it,” said Alyson Shontell, editor-in-chief and chief content officer of Fortune.
“There’s no more exciting place for us to be right now (than Saudi Arabia) covering the world of business and women’s progress,” she added.
Despite reforms and transformation in the region, some still view it as a place with restricted freedom for women and media. However, Shontell is “excited to go in judgment-free,” and connect with women in the region and “show what they’re doing to the world,” she said.
For Alyson Shontell, editor-in-chief and chief content officer of Fortune, there’s no more exciting place for her team to be right now to covering the world of business and women’s progress than Saudi Arabia. (AFP/File)
The transformation in the Kingdom since Vision 2030 has been “remarkable” and, she added, “we want to see it for ourselves and show it to the world.
“It’s a no-brainer to go where the progress is: the Middle East.”
Fortune’s ambition is “to connect global power and the biggest businesses in the world,” and so “we would love to build the most powerful women’s network into a global network,” through which women in the Middle East feel connected to women in other parts of the world, she explained.
This year, 11 percent of Fortune 500 companies are run by women, which is the highest number it has ever been, Shontell said.
There is still a long way ahead before gender equality is reached in businesses, but “that’s a big reason why we think it’s still important to show the changing evolution of power,” she said.
Last year, Fortune also published a Most Powerful People list — “to recognize powerful people as powerful people” — and that list was dominated by men.
“That’s how the world is, and we’re not going to pretend that it’s otherwise,” Shontell said, adding that it is part of Fortune’s mission to track progress, present the world as it is, and when there are changes, to showcase them as well.
Kristin Stoller, editorial director of Fortune Live Media, and actress Brooke Shields, NYT bestselling author and founder of Commence speak during the Fortune Most Powerful Women's Breakfast on aging and longevity, as well as her long career in acting, modeling and entrepreneurship at the Fortune Global Forum 2024 on November 12, 2024 in New York City. (AFP)
At the beginning of this year, US President Donald Trump issued an executive order on his second day in office calling titled “Ending Illegal Discrimination and Restoring Merit-Based Opportunity.”
He has issued multiple orders since then aimed at rolling back the diversity, inclusion and equity (DEI) policies of major corporations, foundations, non-profits, educational institutions and even the government.
One order, which deems DEI policies “illegal,” suggests that these policies are a “guise” for “dangerous, demeaning, and immoral race- and sex-based preferences.”
The directives have raised several concerns, some around women’s participation in the workforce.
Shontell, however, remains optimistic. “There’s a pretty strong commitment from women in the United States,” she said.
“We have made a lot of progress over the last 50 years here, and I don’t think many people would like to see that backslide.”
Shontell herself has been part of that commitment. She joined Business Insider in 2008, as the company’s sixth employee going on to become editor-in-chief in 2016.
When she was appointed as editor-in-chief at Fortune in 2021, she became the youngest and only woman to serve in that role in the company’s 95 years.
“When you think of who the editor-in-chief of Fortune, or even Business Insider, is, you don’t think of a young woman,” Shontell said.
Alyson Shontell, Editor-in-Chief and Chief Content Officer of Fortune, Tom Brady, seven-time world champion and entrepreneur; and Nitin Nohria, executive chairman of Thrive Capital, speak onstage during the Trust and Teamwork: a CEO Playbook panel at the Fortune Global Forum 2024 on November 12, 2024 in New York City. (AFP/File)
To illustrate her point, she said that even if one asked AI what it thought the editor of a business magazine looks like, it would draw up someone like JPMorgan Chase chairman and CEO, Jamie Dimon.
And she was right. We asked Meta AI and ChatGPT: “Can you generate an image of the editor-in-chief of a major global business publication?” The former gave us four images: one of a woman and three of men, while the latter gave a single image featuring a man.
The most common reaction Shontell receives is surprise. But she doesn’t mind. Rather, she likes surprising people and the feeling that “no one sees you coming.”
It “kind of gives you something to work toward something to be extra proud of when you achieve it,” she said.
For Shontell, the industry has been nothing but change since she stepped into it, which was well after the days of leisurely business lunches and thick magazines, she says.
“A lot of the trends that we’re seeing now are just completely different than they were before,” and much of the conversation in the newsroom is around future-proofing the company, she said.
The key, according to her, is a flexible team and the knack to recognize trends and understand which ones are here to stay.
When she was at Business Insider, her goal was to get everyone to read it. Fortune, on the other hand, is not about scale.
“My goal is to continue to up our relevance and to broaden the audience just a little bit, but to keep it very much thought leadership,” she said.
Shontell explained that it is hard to run a company in a fast-changing and unpredictable world, and so, the question is: “How can we be the best asset for this global leadership reader?”
The aim is to “give them the information they need to do their jobs through the best of their abilities, so that the rest of us can all benefit from them making better decisions.”
Fortune was relatively slow to embrace digital media with its website only launching in 2014.
By the end of 2024, it had 24 million global users, and its social channels have a total of 7 million followers.
Still, not many younger audiences are aware of the brand or consume its content. Shontell admits that while Fortune has been very good at reaching C-suite audiences, “we have increasingly been bad at reaching the next generation and pulling them up through their career path.”
But now, with social media, she says “we have permission to show up differently on different platforms” to reach a potential reader.
That means speaking in a different tone of voice perhaps to reach GenZs and millennials on platforms like TikTok, which would be “their first experience with us,” she said.
It is a “delicate balance” of “how do you get that next gen reader so that Fortune will continue to exist and be read and widely known in 20 years, and how do you maintain that thought leadership at the same time?”
As part of this effort, Fortune is reinventing its video offering this year and launching podcasts.
Artificial intelligence is at the core of technology and any conversation about it, and undoubtedly is an “incredibly powerful tool,” said Shontell.
Despite the dangers of AI — fake news, misinformation, deepfakes — and concerns about potential job losses, Shontell believes AI will bring journalism back to its roots.
Any news or information that can be rounded up and aggregated does not need humans and will be done by AI, but that is an “exciting opportunity, because it will bring journalism back to its core roots of seeking original information and facts and bringing it to readers first with the best analysis (and) the best new information that you can get,” she said.
Shontell says that in the last decade or so, the news media industry has almost lost its way, partly because the business model is predicated on cutting through noise and grabbing attention, instead of delivering news in a way that is aligned with the news company’s specific approach.
There will be “hard change,” and news firms can either be a big publication with scale and a “solid” business model like The New York Times or Bloomberg, or a smaller, niche publication; anything in the “messy middle” will have a difficult time, she said.
Saudi Minister of State for Foreign Affairs attends Pope Leo XIV’s inaugural mass
The pope began his inauguration mass on Sunday, marking the official start of his papacy
He arrived in St Peter’s Square in the white Popemobile, waving to the crowds
Updated 31 min 40 sec ago
Arab News
RIYADH: Minister of State for Foreign Affairs and Climate Affairs Envoy Adel Al-Jubeir headed Saudi Arabia’s delegation participating in the inauguration ceremony of Pope Leo XIV, Saudi Press Agency reported on Sunday.
The pope began his inauguration mass on Sunday, marking the official start of his papacy. He arrived in St Peter’s Square in the white Popemobile, waving to the crowds.
The Kingdom’s ambassador to Italy Prince Faisal bin Sattam bin Abdulaziz also attended the mass.
Plan smarter to ‘unlock future prosperity,’ Saudi housing minister says
Project management leaders gather in Riyadh to discuss best practices in alignment with Vision 2030
More than 133,000 entities in the Kingdom working on range of construction projects
Updated 18 May 2025
Tamara Aboalsaud
RIYADH: Project management is “one of the most important drivers of national trust,” Saudi Minister of Municipalities and Housing Majid bin Abdullah Al-Hogail told a conference in Riyadh on Sunday.
Saudi Vision 2030 was created to paint a prosperous future that will reinvent the economic, social, and developmental reality of the Kingdom, Al-Hogail added.
Project management plays a pivotal role at the governmental level by improving the execution and quality control of numerous projects, in full alignment with national goals and targets, he said.
The fourth Global Project Management Forum, with Arab News as a media partner, began its first day of discussions with more than 120 speakers.
The event brings together experts for workshops and dialogue on the best practices in the industry, aligning with Saudi Arabia’s rapid development under Vision 2030.
“Today, we are witnessing accelerating changes and rising challenges … at the heart of (the solutions) is project management to reshape our spaces, meet the needs of the people, and enhance overall sustainability,” said Al-Hogail.
“At the housing and municipality sector, we design projects to meet the dreams of households.”
According to the minister, more than 133,000 entities in the Kingdom are working on a wide range of construction projects.
“This kind of momentum cannot be achieved without project management, which starts with the people and their focus on the conscious planning, flexibility in execution, and ability to adapt to new changes.”
Project management has become smarter, he said, with a strong ability to predict and plan sustainably, and with the potential to help build a strong nation with a diversified economy.
The two-day forum will feature 50 strategic and technical sessions, and include more than 40 exhibitors. A total of 60 agreements will be signed to develop partnerships between entities.
Saudi deputy minister receives Russia, Ukraine envoys
Updated 32 min ago
Arab News
Saudi Deputy Minister for International Multilateral Affairs Abdulrahman Al-Rassi received Ambassador of Russia to the Kingdom Sergey Kozlov in Riyadh on Sunday.
In a separate meeting, Al-Rassi received Ambassador of Ukraine to the Kingdom Anatolii Petrenko, the Foreign Ministry wrote in a post on X.
During the meetings, all sides discussed bilateral relations as well as prominent developments in regional and international arenas.
Riyadh event highlights the role of Saudi museums in the age of social change
Cultural objectives of Saudi Arabia’s Vision 2030 in focus at three-day event
Updated 18 May 2025
Samia Hanifi
RIYADH: In recognition of International Museum Day, the National Museum of Riyadh hosted, a cultural event under the theme: “The future of museums in rapidly changing societies.”
The event, organized by the Saudi Ministry of Culture’s Museums Commission, ran from May 15 to 17 and highlighted the role of museums in social change, innovation and youth engagement.
The program included workshops, debates, performances and interactive activities, all aligned with the cultural goals of Vision 2030.
A special session took place with Princess Haifa bint Mansour bin Bandar, president of the Saudi National Committee of the International Council of Museums.
During this open discussion, Princess Haifa emphasized the importance of considering the specific situation of museums depending on their location and level of development. While some institutions demonstrate real dynamism, others are struggling to keep up.
“The efforts to modernize and renovate certain museums are clear. However, other museums face challenges in trying to catch up,” she said.
She stressed the need to revise the legislative framework and encourage private investment to support growth in the sector:
“Our museum system is currently being reviewed, and legislation is needed that encourages investment. Supporting the creation of museums in smaller buildings helps to facilitate funding.”
Regarding the frequent criticisms of so-called “traditional” museums, she offered a more nuanced view.
“There are traditional museums that are changing and remain popular, which proves they still serve the public. Sometimes, traditional museums fail to attract the public, even more so than innovative museums.”
She also referred to the significant transformations underway in the Kingdom, supported by a government body dedicated to the museum sector.
“We are in the midst of a radical transformation with a body entirely dedicated to museums, that supports positive change and offers opportunities for progress.”
As the longstanding head of the Saudi ICOM committee, Princess Haifa reminded the audience that Saudi Arabia is actively involved in international dialogue and decision-making:
“This year, we participated in the revision of a code of ethics established in previous years to recognize what constitutes a museum. We are currently translating certain museological references into Arabic.”
Human resources were another key focus of her speech. She identified several obstacles, especially language barriers and the lack of specialized training.
“The first challenge is the language factor. Frankly, we must acknowledge these issues, particularly the importance of the English language,
“We absolutely need specialized schools, partnerships with universities, training opportunities in our field, and specializations such as museum management and exhibition security.”
Despite the challenges, she expressed optimism, welcoming ongoing partnerships with Saudi universities — particularly in the Eastern Province — and the creation of new professional qualifications.
“This is a diploma that is about to become a master’s degree. Museums are not merely storage spaces; they were designed to be places of restoration and rehabilitation. Today, they have become vital centers offering programs for all segments of society.”
In the context of cultural and social transformation, the ongoing reflection on the role of museums in Saudi society reflects a clear ambition: to transform museums into vibrant, inclusive and forward-looking institutions.
Reporting to the Ministry of Culture, the Saudi Museums Commission is a public body whose mission is to develop, modernize, and supervise museums throughout the Kingdom, whether public or private.
It supports the creation of new museums, promotes heritage, encourages innovation — particularly in the digital space — and fosters cultural education.
